Martin P.-Senior Data Architect and Consultant - Azure PBI Migration and Integration Leader & Developer
Check rate
Experience
Energy sector client (under NDA)
Design and implementation of machine learning data pipelines for a customer churn use case on MS Fabric, with transformations built in Spark / PySpark notebooks and outputs in Power BI.
Key contributions:
- Business and data requirements for churn prediction
- Feature and training data pipelines in PySpark on MS Fabric, outputs in Power BI
- Data quality checks and validation of model input data
ČEPS, a.s.
Redesign of the data architecture of an ESG application within the enterprise architecture framework of the Czech electricity transmission system operator (critical infrastructure, regulated environment). Modelling in EA Sparx and ArchiMate.
Key contributions:
- Analysis of current data structures, data flows and their business meaning
- Conceptual and logical data model design for the ESG domain
- Architecture views and documentation for delivery teams
Freelance data & AI consulting - projects
Blogic Group
New data warehouse built from scratch on PostgreSQL with Data Vault 2.0 principles, consolidating six source systems (project tracking, invoicing, accounting, payroll, HR, budgeting) via REST APIs. AI-assisted delivery.
Key contributions:
- Integration analysis of six source systems incl. project tracking and invoicing (Jira, Fakturoid)
- Staging and target data model for reporting (129 staging entities, star schema)
- ETL functions, data quality rules and reconciliation
AI integration service
e-vyroba.cz
AI integration service line for small and medium businesses. Claude API generates personalised audit reports; 23 documented use cases. Claude API, OpenAI, Python, REST API.
BO 2 Azure PBI Migration and Integration Leader & Developer
AXA
Led the migration of CEE reporting from Business Objects to Azure Power BI. Integrated new primary systems using Azure Databricks and the Azure Data Factory automation platform, following the Agile methodology. The data platform used was MS SQL + Power BI + SecureGPT.
AI in enterprise delivery: Used SecureGPT for analysis and documentation during the CEE reporting migration. OpenAI, Claude, Grok, SecureGPT.
Key contributions:
- Analyzed requirements and designed the data model for CEE reporting
- Led the migration and managed the project
- Developed ETL integrations
Tableau 2 Azure PBI Migration Business Analyst & Developer
BLACKSTONE / MILEWAY
Automated the migration and business customization of dashboards from Tableau to Power BI, with extensive use of AI. The data platform used was MS SQL + MS Fabric, Azure Power BI, Tableau, OpenAI, Claude.AI, Grok.
AI in enterprise delivery: Used LLM-based conversion and validation to migrate Tableau dashboards to Power BI. OpenAI, Claude, Grok, SecureGPT.
Key contributions:
- Analyzed business requirements and designed the semantic data model
- Developed Power BI dashboards
- Created Power BI reports for the real estate business
CEE BI Rollout Leader, Business Analyst & Developer
BNP - CARDIF
Implemented and rolled out a new DWH across the CEE region using the WhereScape DWH automation platform and the TOGAF methodology. The data platform used was MS SQL + Power BI.
Key contributions:
- Gathered business requirements and designed the data model
- Developed ETL processes
- Created Power BI reporting dashboards for the business
Azure Migration Architect & Developer
Advanced Genetics, s.r.o.
Migrated a virtualized e-commerce solution to Azure Cloud using the Azure SQL DB service and the Azure Migrate methodology. The data platform used Azure VM and many Azure Network services.
Key contributions:
- Conducted analysis and designed the migration
- Developed the transformation
- Designed the infrastructure solution architecture
UD4D Services s.r.o.
BI Analyst & Developer
Stora Enso
Implementation of a new DWH using the WhereScape DWH automation platform and Data Vault 2.0 methodology. The data platform used is Snowflake.
Key contributions:
- Analysis and data model design
- ETL development
- DWH solution architecture
BI Analyst & Developer
Philip Morris International
Implementation of a new global DWH using the WhereScape DWH automation platform and Data Vault 2.0 methodology. The data platform used was Snowflake.
Key contributions:
- Analyze and develop a new solution
- ETL development
IT Consultant, SQL and DWH specialist
MEKRs, s.r.o.
Revitalization of the IT systems of a midsize logistics company to support rapidly developing business processes. Virtualization of the system architecture and rebuilding of all data warehouses. BI solution and MS SQL - OLAP implementation.
Key contributions:
- Guarantee of data transformation. Migration of data from the previous system to the new data warehouse.
- Develop company IT architecture and strategy and put them into practice in production, development and testing environments.
- Connect company operations and processes with IT. I was responsible for process analysis and managing the largest process optimization changes related to IT roles, apps and availability.
Business Logic, s.r.o.
Project manager, IT and BI Consultant
Fincentrum, a.s.
Financial advisory company with a large network of independent advisors. “Business Logistics, s.r.o.” has long been a supplier of core IT systems for Fincentrum, and my role was to cooperate on the first stage of the project - analyze the needs of internal customers and prepare an implementation plan.
Key contributions:
- Change management - in-depth analysis of the client’s processes and definition of interfaces between processes and IT systems to support workflow. The result was a plan to rebuild IT back office systems from scratch.
- Design an implementation plan for developers and translate it into UML diagrams and detailed descriptions. The outputs were used over several following years to replace the old system.
- BI - identify data structures and data lifecycle and design a new data warehouse structure. The final design followed a client-server architecture and separated data protection triggers in the SQL database. Business intelligence dashboards for company management were designed in the early stages to support transparent management of a large network of advisors, suppliers and financial market compliance rules.
COO, Business Consultant
Regenia Capital, s.r.o.
Recruited to build up all back-office and marketing systems. Directed team of few external and internal men executing information needs. Company managing sales and brokerage of world estates over 10mio eur. Together 10 people in London, Zurich, Hong-Kong and Prague offices worked on business opportunities for their clients.
Key contributions:
- Incorporating of company intranet (CRM) to follow pipelines and sales workflow. Result was 100% shared information about running projects, leads or capital investors. All secured and available for company partners anytime anywhere.
- Develop company strategy, corporate design and transpose it into everyday marketing tools. Output were web tools, templates and intranet environment.
- Secure company operations. Heterogenic group of individuals - business developers needs to cover daily operation background. I was responsible for daily company life and managing practical operation problems.
Advanced Genetics, s.r.o.
Project manager, IT architecture, senior business consultant
Advanced Genetics, s.r.o.
Incorporated to company started by three partners created a team to support high growth on application genetics market. Coordinated all major company strategies - product, financial and marketing. Contributed to initial development and designing front and backend apps, and data models. Strong growth from zero, to thousands analysis per year.
Key contributions:
- CRM development and all basic IT systems set up. Ensure that sensitive genetic data are safe, error-prove and available only to client itself. IT background was found very useful.
- Served as a face of organization, participating on industry and company panels, providing interviews, and executing all marketing events and programs. Now company has a network of 70 nutrition consultants developing their own business actions.
- Product development, that elevated company position to lead Czech applied genetics market and play strong role on EU market with modern nutrition genetic analysis.
Senior Consultant - change management
Interier Ricani, a.s.
Recruited to design and co-lead Goldman Sachs project focused on operations and change management, service quality, process improvement, performance measurement, team solutions, and leadership development for international furniture company specializing in office furniture.
Key contributions:
- Directed quality-improvement and associated change-management initiatives for company sales, back-office, marketing and IT; achieved doubled production and significantly reducing cost.
- Optimize system of salesforce efficiency by enforcing sales controlling tools. Accuracy of sales plans increased from nearly zero to 95%.
- Implementation of a large information system ERP Visual Manufacturing for transparent controlling of company procedures costs. System started “on time” and “on expected costs”.
Senior Consultant - Sales, Controlling
Bauer Consulting, s.r.o.
The biggest local (CZ) consulting group (over 30 core employees). I attend projects in a domain of sales and purchase strategies, and organization, company vision and strategy, or intra-company communication. With company education system of seminars, I learned modern method of management, and I also met successful Czech managers and famous marketing guru - Philip Kotler.
Key contributions:
- Project Beznoska - implementation of sales controlling, marketing analysis and employee motivation programs.
- Daewoo Avia - develop a restructuralization program after Korean mother default. Personally, responsible for marketing analysis and sales programs. Result - surviving of company many years after group crash.
- Granitol Moravský Beroun - create system and tools for customer care, sales controlling and sales analysis. Sales planning, we growth from the dust, and customer portfolio changed significantly.
Junior Business Partner
Koncept Media, s.r.o.
Internet Content Provider - No. 1 in text ads and entertainment on the Czech internet market. I led the company to TOP 5 positions among Czech “dot.coms”. The company was later sold to a Czech telecommunications provider. With a team of programmers, I managed many client-oriented software projects across Europe (Estonia, Sweden and the Czech Republic).
Key contributions:
- Project Tele2 Talin, Estonia - implementing a CRM system before the launch of the 1^{st} commercial DSL internet provider. Result: successful.
- Project e-magine Stockholm - implementing a large IT workflow system for the event agency “e-magine”. Result: successful. E-shop for marketing events.
- Project Nadace VIA, Praha - data warehouse for yearly analysis of the NGO market. Result: successful.
Laboratory information system
LIMS for a genetic laboratory with human approval of results, a stored-procedure-first architecture and PDF/DOCX report generation; 150+ database migrations. .NET, SQL Server.
Medical referral OCR
Scanned referral forms read by OCR and extracted by an LLM, corrected in an audited human review step and exported to accounting (POHODA XML). 119 automated tests. .NET 8, OCR, LLM extraction.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Biotechnology, Information Technology, Banking and Finance, Manufacturing, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Strategy, Marketing, Product Development, and Business Intelligence.
Summary
Creative and business-savvy management, development and consulting professional with 30 years of progressive experience across a broad range of business projects in diverse industry segments. Proven ability to combine vision, creativity and strong analytical thinking with well-developed project management and leadership qualities to support product launches, marketing systems, strategy changes, sales controlling and customer relationship programs. All skills strongly backed by IT experience with SQL databases, data transformations, system architecture and also in cloud software/app development. Artificial Intelligence and Python projects are today's must. Azure and AWS are common cloud environments for most DWH projects. Experienced in WhereScape, DBT, Azure, Fabric and Power BI DWH development and experienced in Data Vault 2.0. methodology. Use of AI automation, AI development and AI project management. Great experience with many AI models and tools.
Experienced solution and data architect with 20+ years, many of them as data and DWH architect, across banking, insurance, energy, telecommunications, manufacturing and real estate. Designs target data architectures for data and ML platforms, from source system integration and data modelling to ML data pipelines for customer churn. Works within enterprise architecture frameworks and architecture governance (TOGAF, ArchiMate), leads requirements analysis with business and IT stakeholders and acts as the technical point of contact for delivery teams.
Hands-on with generative AI since 2021: designs and runs production LLM systems (extraction, OCR pipelines, AI agents) with human approval and audit trail where data matters.
Skills
Technical Knowledge:
- Dwh, Data Vault 2.0, Bi/Olap, Python, Powershell
- Wherescape, Dbt, Power Bi, Azure, Open Ai, Grok, Claude.Ai,
- Snowflake, Ms Sql, Dts – Etl, C#, Data Factory, Ms Fabric,
- Seo, Data Mining, Db And Dwh Architecture, Digital Ai Products
- Presentation, Olap, Win Servers
- Crm And Erp Implementation
- Bi And Reporting: Dax, Semantic Data Models, Kpi And Reporting Concepts, Dashboards
- Data Modelling: Dimensional (Star Schema), Er
- Azure Databricks, Pyspark, Postgresql
- Requirements Engineering, Process Analysis, Uml, Bpmn, Togaf
- Rest Api Integration, Etl/Elt
- Llm Integration (Claude Api, Openai), Ai-Assisted Analysis And Documentation
- Target Data Architecture, Enterprise Architecture (Archimate, Ea Sparx), Lakehouse, Source System Integration
- Azure Sql Db, Azure Migrate, Dbt (Pilot)
- Ai Agents, Whisper, N8n, .Net 8, Windows Server / Iis
Others:
- Bi Analysis
- Marketing Analysis
- Corporate Communication
- Change Management
- Cost Analysis
- Sales Controlling Dashboards
- Kaizen
- Team Building, Leadership
- Public Speaking
- Knowledge-Management
- Requirements Analysis With Business Departments
Languages
Education
University of Economics, Prague
Mgr. · Finance And Accounting · Prague, Czech Republic
University of Northern Virginia
Master of Business Administration · General Management
University of New York in Prague
Bachelor in Business Administration · General And Project Management
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Martin is based in Hlavní město Praha, Czech Republic.
Martin speaks the following languages: Czech (Native), English (Advanced).
Martin has at least 30 years of experience. During this time, Martin has worked in at least 14 different roles and for 18 different companies. The average length of individual experience is 1 year and 5 months. Note that Martin may not have shared all experience and actually has more experience.
Based on recent experience, Martin would be well-suited for roles such as: Freelance data & AI consulting - projects, AI integration service, BO 2 Azure PBI Migration and Integration Leader & Developer.
In recent years, Martin has worked for Energy sector client (under NDA), ČEPS, a.s., Blogic Group, e-vyroba.cz, and AXA.
Martin is most experienced in industries like Healthcare, Biotechnology, and Information Technology. Martin also has some experience in Banking and Finance, Manufacturing, and Real Estate.
Martin is most experienced in business areas like Information Technology, Project Management, and Strategy. Martin also has some experience in Marketing, Product Development, and Business Intelligence.
Martin has recently worked in industries like Biotechnology, Healthcare, and Information Technology.
Martin has recently worked in business areas like Information Technology, Project Management, and Marketing.
Martin holds a Master in Finance And Accounting from University of Economics, Prague, a Master in General Management from University of Northern Virginia and a Bachelor in General And Project Management from University of New York in Prague.
Martin will be available full-time from November 2026.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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