Mart V.-Head of Marketing
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Experience
Head of Marketing
Patchstack
- Led marketing through early-PMF to Series A
- Set up analytics & user research efforts
- Collaborated with multiple teams on pricing experiments, doubling subscription revenue
- Led team on sales and marketing alignment to speed up sales cycles
- Collaborated across teams to organize on-site conference events
Growth Marketing Manager
Draft
- Managed day-to-day marketing ops post Series A
- Built out the company's CRO function, increasing paid subscription conversion rates
- Conducted user interviews & collaborated with other teams to improve messaging & value propositions
Marketing Team Lead
Toggl
- Led the marketing team with a focus on SEO, content & viral marketing
- Led brand campaigns, including a major rebrand
- Doubled the company blog and website traffic
Content Marketing Specialist
Toggl
- Content marketing specialist role responsibilities not detailed
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, and Sales.
Summary
I'm a strategic marketing leader with 10+ years of experience driving growth in fast-paced startup environments. Proven track record of leading teams through critical business phases, from early product-market fit to Series A funding.
I focus on collaborative problem-solving, customer research, and cross-functional alignment to accelerate business growth. Remote work veteran since 2014 with expertise in building scalable marketing processes. Data-inspired, creativity driven.
Skills
- Strategic Marketing
- Analytics & Data
- Growth Marketing
- Marketing Analytics
- Product Marketing
- Conversion Tracking
- Customer Research
- A/B Testing
- Positioning & Messaging
- User Research
- Leadership & Collaboration
- Technical & Creative
- Team Leadership
- Content Creation
- Cross-Functional Alignment
- Seo & Sem
- Process Development
- Social Media Marketing
- Project Management
- Email Marketing
- Stakeholder Communication
- Event Organization
Languages
Education
University of Copenhagen
Exchange Studies · Copenhagen, Denmark
Tallinn University
BA, Social & Cultural Anthropology · Social & Cultural Anthropology · Tallinn, Estonia
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Mart is based in Tallinn, Estonia.
Mart speaks the following languages: Estonian (Native), English (Advanced), German (Elementary), Finnish (Elementary), Russian (Elementary).
Mart has at least 11 years of experience. During this time, Mart has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 3 years and 8 months. Note that Mart may not have shared all experience and actually has more experience.
Based on recent experience, Mart would be well-suited for roles such as: Head of Marketing, Growth Marketing Manager, Marketing Team Lead.
Mart's most recent position is Head of Marketing at Patchstack.
In recent years, Mart has worked for Patchstack and Draft.
Mart is most experienced in industries like Information Technology.
Mart is most experienced in business areas like Marketing, Business Intelligence, and Sales.
Mart has recently worked in industries like Information Technology.
Mart has recently worked in business areas like Marketing, Business Intelligence, and Sales.
Mart holds a Bachelor in Social & Cultural Anthropology from Tallinn University.
The availability of Mart needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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