Recommended expert
Tatiana Gubina-Business Analyst
Check rate
Experience
Jan 2022 - Present
4 years 5 monthsRemote
Business Analyst
Independent
Position Summary
Business Analyst at Independent
Industries
Retail
Business Areas
Marketing
Product Development
Strategy
- Remote consulting for EU/EMEA clients
- Led discovery workshops to identify 13% revenue growth opportunities for FMCG client through new product development pipeline
- Achieved 7% profitability growth through SKU optimization and pricing analysis
- Developed a new innovative brand from strategy and consumer insight up to pricing and assortments
Jan 2014 - Jan 2022
8 years 1 monthSaint Petersburg, Russian Federation
Marketing Manager
Galactika Dairy Company
Position Summary
Marketing Manager at Galactika Dairy Company
Industries
Food and Beverage
Business Areas
Marketing
Supply Chain Management
- Spearheaded data-driven annual marketing plans, optimizing portfolio profitability by 12% through assortment and pricing adjustments
- Coordinated product, technology, and sales teams to define business requirements for a digital transformation of reporting, reducing the reporting period from 18 to 7 days
- Managed remote collaboration with supply chain (Europe) and sales (China, EMEA) to align forecasts
Jan 2010 - Jan 2013
3 years 1 monthRemote
Remote Consultant
Position Summary
Remote Consultant
Industries
Professional Services
Business Areas
Marketing
Product Development
Strategy
- Developed marketing strategies
- Optimized portfolios through licensing products
Jan 2000 - Dec 2009
10 yearsMarketing and Research Professional
The Coca-Cola Company; Carlsberg
Position Summary
Marketing and Research Professional at The Coca-Cola Company; Carlsberg
Industries
Food and Beverage
Business Areas
Marketing
Research and Development
- Conducted Nielsen-based market analysis to guide product launches and segmentation strategies
- Performed market research, forecasting, and analysis to support the marketing team
Jan 1996 - Jan 2000
4 years 1 monthClient Support Analyst
Nielsen
Position Summary
Client Support Analyst at Nielsen
Industries
Food and Beverage
Business Areas
Business Intelligence
- Delivered insights to FMCG clients through retail audit data analysis
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Retail, and Professional Services.
Food and Beverage
Retail
Professional Services
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Research and Development, Supply Chain Management, Product Development, Strategy, and Business Intelligence.
Marketing
Research and Development
Supply Chain Management
Product Development
Strategy
Business Intelligence
Summary
Data-driven problem solver with 20+ years in marketing, research, analytics, and cross-functional strategy.
Skills
- Business Requirements
- Stakeholder
- Analysis
- Gathering
- Facilitation
- Market Research
- Competitive Intelligence
- Business Analysis
- Requirements Gathering
- Stakeholder Facilitation
- Remote Collaboration
- International Team Leadership
- Data Tools: Excel (Advanced)
- Data Tools: Sql (Basic)
- Data Tools: Nielsen Retail Audit
Languages
Russian
NativeEnglish
AdvancedFinnish
IntermediateEducation
St. Petersburg State University
Master's degree · Saint Petersburg, Russian Federation
Statistics
Experience
Total positions 5
Experience in Food and Beverage 22 y
Avg length 5 y 10 m
Longest experience 9 y 11 m
Global Experience
Countries worked in 1 (Russian Federation)
Primary country Russian Federation
Expertise
Recent roles Business Analyst, Marketing Manager, Remote Consultant
Main industries Food and Beverage, Retail, Professional Services
Main business areas Marketing, Research and Development, Supply Chain Management
Qualifications
Highest degree Master
Profile
Created
Frequently asked questions
Have questions? Find more information here.
Tatiana speaks the following languages: Russian (Native), English (Advanced), Finnish (Intermediate).
Tatiana has at least 29 years of experience. During this time, Tatiana has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 6 years and 10 months. Note that Tatiana may not have shared all experience and actually has more experience.
Based on recent experience, Tatiana would be well-suited for roles such as: Business Analyst, Marketing Manager, Remote Consultant.
Tatiana's most recent position is Business Analyst at Independent.
In recent years, Tatiana has worked for Independent and Galactika Dairy Company.
Tatiana is most experienced in industries like Food and Beverage, Retail, and Professional Services.
Tatiana is most experienced in business areas like Marketing, Research and Development, and Supply Chain Management. Tatiana also has some experience in Product Development, Strategy, and Business Intelligence.
Tatiana has recently worked in industries like Food and Beverage and Retail.
Tatiana has recently worked in business areas like Marketing, Supply Chain Management, and Product Development.
Tatiana holds a Master from St. Petersburg State University.
Tatiana is immediately available for suitable projects.
Tatiana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Tatiana, click the Meet button on the profile to request a meeting and discuss your project needs.
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