Tatiana Gubina - Business Analyst

Q: What languages does Tatiana speak?

Tatiana speaks the following languages: Russian (Native), English (Advanced), Finnish (Intermediate) .

Q: How many years of experience does Tatiana have?

Tatiana has at least 29 years of experience. During this time, Tatiana has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 6 years and 10 months . Note that Tatiana may not have shared all experience and actually has more experience.

Q: What is Tatiana's latest experience?

Tatiana's most recent position is Business Analyst at Independent .

Q: What companies has Tatiana worked for in recent years?

In recent years, Tatiana has worked for Independent and Galactika Dairy Company .

Q: Which industries is Tatiana most experienced in?

Tatiana is most experienced in industries like Food and Beverage , Retail , and Professional Services .

Q: Which business areas is Tatiana most experienced in?

Tatiana is most experienced in business areas like Marketing , Research and Development , and Supply Chain Management . Tatiana also has some experience in Product Development , Strategy , and Business Intelligence .

Q: Which industries has Tatiana worked in recently?

Tatiana has recently worked in industries like Food and Beverage and Retail .

Q: Which business areas has Tatiana worked in recently?

Tatiana has recently worked in business areas like Marketing , Supply Chain Management , and Product Development .

Q: What is Tatiana's education?

Tatiana holds a Master from St. Petersburg State University .

Recommended expert

Finland

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Experience

Jan 2022 - Present

4 years 4 months

Remote

Business Analyst

Independent

Remote consulting for EU/EMEA clients
Led discovery workshops to identify 13% revenue growth opportunities for FMCG client through new product development pipeline
Achieved 7% profitability growth through SKU optimization and pricing analysis
Developed a new innovative brand from strategy and consumer insight up to pricing and assortments

Jan 2014 - Jan 2022

8 years 1 month

Saint Petersburg, Russian Federation

Marketing Manager

Galactika Dairy Company

Spearheaded data-driven annual marketing plans, optimizing portfolio profitability by 12% through assortment and pricing adjustments
Coordinated product, technology, and sales teams to define business requirements for a digital transformation of reporting, reducing the reporting period from 18 to 7 days
Managed remote collaboration with supply chain (Europe) and sales (China, EMEA) to align forecasts

Jan 2010 - Jan 2013

3 years 1 month

Remote

Remote Consultant

Developed marketing strategies
Optimized portfolios through licensing products

Jan 2000 - Dec 2009

10 years

Marketing and Research Professional

The Coca-Cola Company; Carlsberg

Conducted Nielsen-based market analysis to guide product launches and segmentation strategies
Performed market research, forecasting, and analysis to support the marketing team

Jan 1996 - Jan 2000

4 years 1 month

Client Support Analyst

Nielsen

Delivered insights to FMCG clients through retail audit data analysis

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Retail, and Professional Services.

Food and Beverage

Retail

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Research and Development, Supply Chain Management, Product Development, Strategy, and Business Intelligence.

Marketing

Research and Development

Supply Chain Management

Product Development

Strategy

Business Intelligence

Summary

Data-driven problem solver with 20+ years in marketing, research, analytics, and cross-functional strategy.

Skills

Business Requirements
Stakeholder
Analysis
Gathering
Facilitation
Market Research
Competitive Intelligence
Business Analysis
Requirements Gathering
Stakeholder Facilitation
Remote Collaboration
International Team Leadership
Data Tools: Excel (Advanced)
Data Tools: Sql (Basic)
Data Tools: Nielsen Retail Audit

Languages

Russian

Native

English

Advanced

Finnish

Intermediate

Education

St. Petersburg State University

Master's degree · Saint Petersburg, Russian Federation

Statistics

Experience

Total positions 5

Experience in Food and Beverage 22 y

Avg length 5 y 10 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Russian Federation)

Primary country Russian Federation

Expertise

Recent roles Business Analyst, Marketing Manager, Remote Consultant

Main industries Food and Beverage, Retail, Professional Services

Main business areas Marketing, Research and Development, Supply Chain Management

Qualifications

Highest degree Master

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Tatiana speak?

Tatiana speaks the following languages: Russian (Native), English (Advanced), Finnish (Intermediate).

How many years of experience does Tatiana have?

Tatiana has at least 29 years of experience. During this time, Tatiana has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 6 years and 10 months. Note that Tatiana may not have shared all experience and actually has more experience.

What roles would Tatiana be best suited for?

Based on recent experience, Tatiana would be well-suited for roles such as: Business Analyst, Marketing Manager, Remote Consultant.

What is Tatiana's latest experience?

Tatiana's most recent position is Business Analyst at Independent.

What companies has Tatiana worked for in recent years?

In recent years, Tatiana has worked for Independent and Galactika Dairy Company.

Which industries is Tatiana most experienced in?

Tatiana is most experienced in industries like Food and Beverage, Retail, and Professional Services.

Which business areas is Tatiana most experienced in?

Tatiana is most experienced in business areas like Marketing, Research and Development, and Supply Chain Management. Tatiana also has some experience in Product Development, Strategy, and Business Intelligence.

Which industries has Tatiana worked in recently?

Tatiana has recently worked in industries like Food and Beverage and Retail.

Which business areas has Tatiana worked in recently?

Tatiana has recently worked in business areas like Marketing, Supply Chain Management, and Product Development.

What is Tatiana's education?

Tatiana holds a Master from St. Petersburg State University.

What is the availability of Tatiana?

Tatiana is immediately available for suitable projects.

What is the rate of Tatiana?

Tatiana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.