Anna Moiseeva-Senior Product Manager / Project Lead
Check rate
Experience
Senior Product Manager / Project Lead
Keepcode
- Define and own the end-to-end product lifecycle for flagship project (web and mobile app, more than 15M total users). Lead delivery, track and analyse product metrics, data and KPIs.
- Drive roadmap planning: translate long-term product vision and product strategy, business objectives, customer needs into a prioritised backlog for cross-functional teams.
- Lead cross-functional teams using Agile methodologies: facilitate daily stand-up meetings, sprint planning, poker-planning, retrospectives, and demos; conduct feature kick-off meetings.
- Maintain clear and trust communication with stakeholders through product updates, presentations and regular reports, acting as a bridge between technical teams and business leaders.
- Apply data-driven hands-on approach with product analytics, experimentation, and customer interviews for decision-making across product development.
- Contribute to annual strategic planning with the Board by translating market dynamics, customer needs and competitive positioning into actionable product roadmap and goals.
- Increased in-app conversion by 13% and reduced average purchase time by 50% through Google Analytics implementation and UX/UI redesign.
- Reduced support workload by 60% by implementing an AI-powered support system with a knowledge base and automated Jira ticket creation.
- Reduced key client churn by 14% and increased internal project revenue by 22% YoY by building a data-driven analytics framework in Power BI.
- Optimised referral program costs by 17% and improved retention by 22%.
- Enabled global market expansion across 6+ regions by leading the design and delivery of a payment integration platform, integrating 10+ payment methods via a unified API.
Product Manager + Marketing Analyst
Picom
- Owned end-to-end product delivery and execution across multiple active client projects (2–3 per month); drove product roadmaps, strategy, vision, delivery milestones, KPIs and success metrics.
- Led cross-functional collaboration between product, engineering, analytics, and sales teams to align strategy, roadmap execution and backlog prioritisation.
- Worked closely with engineering teams to ensure agile product delivery, balancing scope, speed, and quality.
- Used a data-driven approach for quantitative and qualitative research including customer development, CJM, LTV modeling, product analysis and competitive trend analysis.
- Translated customer needs, user insights, and market trends into actionable requirements, hypotheses, and prioritised backlog items.
- Tracked and reported key metrics and KPIs, delivering presentations and reports to align delivery with client expectations.
- Launched analytics as a standalone commercial service and defined go-to-market strategy, partnering with Sales to unlock a new recurring revenue stream.
- Delivered an MVP mobile app for investor acquisition by conducting market and competitor analysis of mentor-matching platforms.
- Conducted research for over 600 customers, implemented onboarding process and reduced call center incoming calls by 10%.
Project Manager + Marketing Analyst
Centre
- Managed cross-functional project teams end-to-end: planning, brainstorming, proposal delivery, KPI tracking, client negotiations, consulting, and upsell execution.
- Drove revenue growth by increasing the marketing department’s annual revenue and raising average bill value per customer by up to 20%.
- Supported organisational transformation and change management, contributing to the Marketing Department’s transition into a standalone business unit with defined processes and financial accountability.
Lead Marketing Manager / Marketing Director
OPTIMA
- Led marketing initiatives for e-commerce transition, developing and executing integrated digital campaigns that drove a 15% QoQ increase in online store revenue.
- Managed and led the marketing team, defining data-driven strategies to increase customer acquisition, retention, and revenue across offline and online stores.
- Developed and implemented influencer marketing strategy and processes to increase brand awareness, engagement, and conversion.
- Owned B2B marketing and vendor collaboration with global brands (Maybelline NY, Henkel, Unilever) to design and deliver co-marketing campaigns, events, and promotional activities aligned with commercial goals and KPIs.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Cosmetics, Retail, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, and Business Intelligence.
Summary
Data-driven Product Manager with a seven-year experience and a proven track record of delivering results and AI-driven products. I bring strong product management experience across the end-to-end product lifecycle, a data-driven approach, analytical mindset to make effective product decisions aligned with business and customer needs. My technical understanding and communication skills enables effective collaboration with cross-functional teams and stakeholders in agile environments.
Skills
- Product Management
- Cross-Functional Leadership
- Product Analytics
- Ux/Ui
- Data-Driven Approach
- Communication
- Agile (Scrum, Kanban) Methodologies
- Stakeholder Management
- Mobile Apps
- Kpi & Performing Tracking
- Jira
- Confluence
- You Track
- Figma
- Fig Jam
- Miro
- Metabase
- Superset
- Sql
- Power Bi
- Microsoft Office Package
- G-Suite (Google Workspace)
Languages
Education
Udmurt State University, Institute of Social Communications
Master’s degree, Youth Management · Youth Management · Izhevsk, Russian Federation · GPA 5.0/5.0
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Anna is based in Berlin, Germany.
Anna speaks the following languages: Russian (Native), English (Advanced), German (Elementary).
Anna has at least 13 years of experience. During this time, Anna has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 4 months. Note that Anna may not have shared all experience and actually has more experience.
Based on recent experience, Anna would be well-suited for roles such as: Senior Product Manager / Project Lead, Product Manager + Marketing Analyst, Project Manager + Marketing Analyst.
Anna's most recent position is Senior Product Manager / Project Lead at Keepcode.
In recent years, Anna has worked for Keepcode and Picom.
Anna is most experienced in industries like Information Technology, Cosmetics, and Retail. Anna also has some experience in Professional Services.
Anna is most experienced in business areas like Marketing, Project Management, and Product Development. Anna also has some experience in Business Intelligence.
Anna has recently worked in industries like Information Technology.
Anna has recently worked in business areas like Product Development, Project Management, and Business Intelligence.
Anna holds a Master in Youth Management from Udmurt State University, Institute of Social Communications.
The availability of Anna needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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