Marco Poloni-Senior Siebel CRM and BI Architect
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Experience
Senior Siebel CRM and BI Architect
- Maintenance and enhancement of a Siebel CRM Service & Marketing implementation (Siebel 23.1, OpenText, OBIEE, Informatica).
Senior Business Analyst
- Further development of the Siebel platform and Oracle Analytics Cloud with integration of OAC to an Azure Data Lake for Tableau and Celonis data provisioning
- Implementation of a CRM platform with Microsoft Dynamics 365 and connection to an Azure Data Lake using Databricks, Power BI and Tableau
Project Manager / CRM Architect / BI Architect
- Integration of an Oracle OBIA into an Oracle Siebel environment
- Data center relocation from Germany to Belgium
- Further development and migration from OBIEE to OAS
Project Manager / Scrum Master / Release Manager
- Implementation of a B2B loyalty solution using Salesforce Sales, Service and Einstein Analytics
- Integration of external data for the analytics app
- Leading agile development as Scrum Master as well as test and release management
Migration Project Manager / Release Manager
- Migration of a CRM and BI system to the Oracle Cloud (PaaS)
- Technical project leadership for internal and provider teams (planning, regression testing, go-live procedure)
- Release management for CRM and business intelligence including requirements management, proposal evaluation, acceptance criteria, implementation planning, test coordination, quality management, defect management and deployment planning
Scrum Master / BI Architect
- Member of the CRM-BI team for the analytical application supporting the bank advisors: analysis of sales and advisory processes, campaign management, activity management
- Design, implementation, testing and operation of new functionalities in a DevOps approach
- Lead for test automation, risk-based unit testing and test-driven development
- Coordination of team activities following Scrum methodology for release management in a full SAFe organization
CRM and BI Trainer
- Enablement training for power users with introduction to roles, security and data model as well as features of Oracle BIEE 11g
- Exercises in the context of the company's business processes
- Creation of a 250-page documentation as a post-training reference
BI Architect
- Installation of all AbInitio modules
- Setup of a database with open data as source
- Building a data warehouse with AbInitio
- Prototyping a connection to a Data Lake in Hadoop
CRM & BI Architect / Design Authority
- Quality assurance and design authority in the Joint Design Authority team
- Test strategy according to ISO 29119
- Change management and deployment of the BI platform for project management, supply chain, order management and financial reporting (Oracle BI Apps 11g, OBIEE 11g, ODI 11g)
Test & Release Manager
- Test and release management as well as quality assurance
- Participation in the architecture board and project management board for QA, test & release management of applications, interfaces and BI
- E2E management of the test process according to ISO 29119, UAT coordination (approx. 40 testers), test automation (HP-UFT), load testing (LoadRunner) and progress reporting
- Agile development in the maintenance phase (4-week sprints) with continuous integration
- Design of the Service Analytics data mart (data model, access matrix)
- Conceptualization of new solutions in marketing and analytics: reporting, analysis and customer segmentation based on a Hadoop data lake (Siebel 8, WebLogic SOA Server, OpenText, OBIEE 11g, Informatica)
AMS Program Manager
- Member of the program management board with responsibility for project proposals, solution development, UAT and offshore resources
- Coordination of projects according to CMMI
- Outsourcing and migration of all BI systems to the Microsoft BI platform (SQL Server, SSAS, SSRS, Power BI)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Banking and Finance.
Business Area Experience
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Experienced in Business Intelligence, Project Management, Information Technology, Quality Assurance, and Marketing.
Summary
Key areas: Many years of experience as a Solution Architect, CRM & AI/BI Architect, Test & Release Manager, and Technical Project Manager
His focus is especially on: analytical applications using machine learning & AI based on data warehouse & big data architectures; CRM implementation, marketing automation, customer analytics & CX approaches; test management for standard software and analytical applications; on-premise to cloud migration for existing CRM applications
Professional experience: As a Senior IT professional, he brings over 20 years of experience in business intelligence, test management, CRM, as well as customer analytics and CX in various positions, along with strong IT architecture, project management and business process know-how. He set up the European ORACLE BI Applications team and the team's knowledge management initiative. At IBM GBS, he was BI Program Manager for the AMS team of a chemical company, responsible for coordinating onshore and offshore resources for the project portfolio.
The following roles have been held over the years: Solution Architect, Release Manager, Test Manager, Project Manager, Design Authority & Business Analyst in international environments. He developed deep expertise in the following business processes: sales, service, marketing, with a focus on the pharmaceutical, financial, transportation and telecommunications sectors.
Skills
Microsoft Azure
Oracle Cloud
Salesforce (Certified)
Oracle Siebel Crm (Certified)
Microsoft Dynamics 365
Salesforce Crm Analytics
Tableau
Power Bi
Apache Superset
Oracle Ai Data Platform
Oracle Business Intelligence Applications
Oracle Business Intelligence / Oracle Analytics Server / Oracle Analytics Cloud
Oracle Data Integrator (Odi)
Informatica
N8n
Machine Learning: Various Open Source Tools
Airflow
Kubeflow
Llms (E.g. From Openai, Google, Anthropic, Meta) And Their Integration Into Crm Applications (Sales / Service / Marketing)
Databricks
Python
Python Ml: Scipy, Pandas, Xgboost
Oracle (Linux, Exadata)
Db2 (Linux, Aix)
Db2 Z/os
Ms Sql Server
Postgresql
Jira With Xray Extension For Test/defect Management
Confluence
Github
Hp Alm Suite
Travel & Transportation
Telecommunications
Financial Services
Pharma
Languages
Education
University of Rome, La Sapienza
Diploma in Engineering · Electronic Engineering · Rome, Italy
University of Rome & RWTH Aachen
PhD · Systems Engineering · Aachen, Germany
Certifications & licenses
Oracle Siebel CRM
Salesforce
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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