Manuel Ritter-Sales Director (DACH)
Check rate
Experience
Sales Director (DACH)
The Universal Reporting Network
- First commercial hire in DACH; defined ICP, built pipeline from zero and established the foundation for scalable GTM execution.
- Generated and advanced qualified enterprise pipeline through targeted outbound, executive discovery, and solution-led demonstrations with Operations, Risk, Finance, and C-suite stakeholders.
- Established strategic partner and ecosystem relationships to accelerate market entry and enterprise credibility in DACH.
Head of Enterprise Sales
ION Analytics (formerly Acuris)
- Redesigned and scaled the commercial operating model, introducing ICP segmentation, sales playbooks, KPIs governance, and structured onboarding to enable predictable ARR growth and higher quota attainment.
- Exceeded growth targets, achieving 7% ACV growth (vs 5% target), 250% TCV expansion, and 95% ARR retention.
Head of Sales
Acuris
- Directed regional revenue performance across sales, pricing, and customer success for a €35m ARR EMEA portfolio.
- Delivered resilient growth in adverse market conditions, achieving 15% YoY new-logo growth through sharper customer segmentation, persona-based value propositions, and focused demand generation execution.
- Translated enterprise customer insights into product roadmap and pricing decisions, strengthening positioning and conversion.
Head of Sales – Enterprise & Regulated Industries
Acuris
- Led the reset and scaling of the EMEA commercial organisation, redesigning incentives and embedding scalable sales processes to support a successful PE-backed MBO and exit.
- Managed and scaled a 15-person BDM and AE team across the UK, Germany and Dubai.
- Improved customer lifetime value and reduced churn by €1.5M by formalising retention forecasting, renewal governance, and tighter customer success alignment.
- Upgraded team performance and productivity, reducing ramp-up time by 40% and increasing quota attainment by 25% through redesigned onboarding, performance management, and structured coaching.
Head of Sales – Corporations & Public Sector
Acuris
- Drove sustained revenue growth across the DACH enterprise and SMB markets, delivering up to 20% YoY growth through value-based selling, tailored go-to-market initiatives, and disciplined account planning.
- Achieved 15% YoY retention growth through customer-centric engagement, structured sales planning, and enterprise-level negotiation strategies.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Customer Service, and Marketing.
Summary
Commercial sales leader scaling B2B revenue in complex enterprise markets, driving growth from early traction to structured, repeatable ARR expansion. Owned regional growth strategy, scaling revenues to €35m ARR while delivering sustainable double-digit growth and increasing contract value. Comfortable selling mission-critical software into infrastructure-heavy, operationally complex enterprise environments.
Hands-on enterprise seller and team builder closing complex, multi-stakeholder deals while establishing ICP clarity, disciplined qualification, and predictable forecasting to scale toward €10M+ ARR.
Skills
- Revenue Leadership & Arr Growth
- Enterprise Saas Sales
- Go-To-Market Strategy & Execution
- Pipeline Generation & Management
- Forecasting & Sales Operations
- Icp Development & Segmentation
- Multi-Stakeholder Enterprise Deal Management
- Sales Team Leadership & Hiring
- Commercial Negotiation
- Pricing Strategy
- Crm (Salesforce, Hubspot)
- Meddpicc
- Executive Engagement
Languages
Education
University Rostock
Master of Economic Science · Economic Science · Rostock, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Manuel is based in Potsdam, Germany.
Manuel speaks the following languages: German (Native), English (Advanced).
Manuel has at least 10 years of experience. During this time, Manuel has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years. Note that Manuel may not have shared all experience and actually has more experience.
Based on recent experience, Manuel would be well-suited for roles such as: Sales Director (DACH), Head of Enterprise Sales, Head of Sales.
Manuel's most recent position is Sales Director (DACH) at The Universal Reporting Network.
In recent years, Manuel has worked for The Universal Reporting Network and ION Analytics (formerly Acuris).
Manuel is most experienced in industries like Banking and Finance and Information Technology.
Manuel is most experienced in business areas like Sales, Customer Service, and Marketing.
Manuel has recently worked in industries like Banking and Finance and Information Technology.
Manuel has recently worked in business areas like Sales and Marketing.
Manuel holds a Master in Economic Science from University Rostock.
The availability of Manuel needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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