Manuel Ritter - Sales Director (DACH)

Q: Where is Manuel based?

Manuel is based in Potsdam, Germany .

Q: What languages does Manuel speak?

Manuel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Manuel have?

Manuel has at least 10 years of experience. During this time, Manuel has worked in at least 5 different roles and for 3 different companies . The average length of individual experience is 2 years . Note that Manuel may not have shared all experience and actually has more experience.

Q: What is Manuel's latest experience?

Manuel's most recent position is Sales Director (DACH) at The Universal Reporting Network .

Q: What companies has Manuel worked for in recent years?

In recent years, Manuel has worked for The Universal Reporting Network and ION Analytics (formerly Acuris) .

Q: Which industries is Manuel most experienced in?

Manuel is most experienced in industries like Banking and Finance and Information Technology .

Q: Which business areas is Manuel most experienced in?

Manuel is most experienced in business areas like Sales , Customer Service , and Marketing .

Q: Which industries has Manuel worked in recently?

Manuel has recently worked in industries like Banking and Finance and Information Technology .

Q: Which business areas has Manuel worked in recently?

Manuel has recently worked in business areas like Sales and Marketing .

Recommended expert

Potsdam, Germany

Check rate

Experience

Sep 2023 - Apr 2025

1 year 8 months

Potsdam, Germany

Sales Director (DACH)

The Universal Reporting Network

First commercial hire in DACH; defined ICP, built pipeline from zero and established the foundation for scalable GTM execution.
Generated and advanced qualified enterprise pipeline through targeted outbound, executive discovery, and solution-led demonstrations with Operations, Risk, Finance, and C-suite stakeholders.
Established strategic partner and ecosystem relationships to accelerate market entry and enterprise credibility in DACH.

Jun 2021 - Feb 2022

9 months

London, United Kingdom

Head of Enterprise Sales

ION Analytics (formerly Acuris)

Redesigned and scaled the commercial operating model, introducing ICP segmentation, sales playbooks, KPIs governance, and structured onboarding to enable predictable ARR growth and higher quota attainment.
Exceeded growth targets, achieving 7% ACV growth (vs 5% target), 250% TCV expansion, and 95% ARR retention.

Apr 2020 - May 2021

1 year 2 months

London, United Kingdom

Head of Sales

Acuris

Directed regional revenue performance across sales, pricing, and customer success for a €35m ARR EMEA portfolio.
Delivered resilient growth in adverse market conditions, achieving 15% YoY new-logo growth through sharper customer segmentation, persona-based value propositions, and focused demand generation execution.
Translated enterprise customer insights into product roadmap and pricing decisions, strengthening positioning and conversion.

Jun 2017 - Apr 2020

2 years 11 months

Head of Sales – Enterprise & Regulated Industries

Acuris

Led the reset and scaling of the EMEA commercial organisation, redesigning incentives and embedding scalable sales processes to support a successful PE-backed MBO and exit.
Managed and scaled a 15-person BDM and AE team across the UK, Germany and Dubai.
Improved customer lifetime value and reduced churn by €1.5M by formalising retention forecasting, renewal governance, and tighter customer success alignment.
Upgraded team performance and productivity, reducing ramp-up time by 40% and increasing quota attainment by 25% through redesigned onboarding, performance management, and structured coaching.

Jul 2013 - Jun 2017

4 years

Head of Sales – Corporations & Public Sector

Acuris

Drove sustained revenue growth across the DACH enterprise and SMB markets, delivering up to 20% YoY growth through value-based selling, tailored go-to-market initiatives, and disciplined account planning.
Achieved 15% YoY retention growth through customer-centric engagement, structured sales planning, and enterprise-level negotiation strategies.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance and Information Technology.

Banking and Finance

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Customer Service, and Marketing.

Sales

Customer Service

Marketing

Summary

Commercial sales leader scaling B2B revenue in complex enterprise markets, driving growth from early traction to structured, repeatable ARR expansion. Owned regional growth strategy, scaling revenues to €35m ARR while delivering sustainable double-digit growth and increasing contract value. Comfortable selling mission-critical software into infrastructure-heavy, operationally complex enterprise environments.

Hands-on enterprise seller and team builder closing complex, multi-stakeholder deals while establishing ICP clarity, disciplined qualification, and predictable forecasting to scale toward €10M+ ARR.

Skills

Revenue Leadership & Arr Growth
Enterprise Saas Sales
Go-To-Market Strategy & Execution
Pipeline Generation & Management
Forecasting & Sales Operations
Icp Development & Segmentation
Multi-Stakeholder Enterprise Deal Management
Sales Team Leadership & Hiring
Commercial Negotiation
Pricing Strategy
Crm (Salesforce, Hubspot)
Meddpicc
Executive Engagement

Languages

German

Native

English

Advanced

Education

Oct 2000 - Jun 2005

University Rostock

Master of Economic Science · Economic Science · Rostock, Germany

Statistics

Experience

Total positions 5

Experience in Banking and Finance 10 y

Avg length 2 y

Longest experience 3 y 11 m

Global Experience

Countries worked in 2 (United Kingdom, Germany)

Primary country United Kingdom

Expertise

Recent roles Sales Director (DACH), Head of Enterprise Sales, Head of Sales

Main industries Banking and Finance, Information Technology

Main business areas Sales, Customer Service, Marketing

Qualifications

Highest degree Master

Profile

Created

February 2026

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Frequently asked questions

Have questions? Find more information here.

Manuel is based in Potsdam, Germany.

Manuel speaks the following languages: German (Native), English (Advanced).

Manuel has at least 10 years of experience. During this time, Manuel has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years. Note that Manuel may not have shared all experience and actually has more experience.

Based on recent experience, Manuel would be well-suited for roles such as: Sales Director (DACH), Head of Enterprise Sales, Head of Sales.

Manuel's most recent position is Sales Director (DACH) at The Universal Reporting Network.

In recent years, Manuel has worked for The Universal Reporting Network and ION Analytics (formerly Acuris).

Manuel is most experienced in industries like Banking and Finance and Information Technology.

Manuel is most experienced in business areas like Sales, Customer Service, and Marketing.

Manuel has recently worked in industries like Banking and Finance and Information Technology.

Manuel has recently worked in business areas like Sales and Marketing.

Manuel holds a Master in Economic Science from University Rostock.

Manuel is immediately available for suitable projects.

Manuel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Manuel, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

0 2 4 6 8

<€800 €960-1120 €1120-1280 €1440+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

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300

Daily rate avg. 1027 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.