Giada Lorenzi-Independent Consultant

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Experience
Freelance Consultant
Freelance Consultant
- Supporting SMEs and corporations through strategic guidance, project management, business development and product innovation
Brand & Media Director
Amplifon Italy
- Lead generation growth strategy (double digit growth yoy) - TO 160Mio€
- Team capabilities transformation (8 reports)
- Part of extended Leadership Team
Global Customer Offering Manager and Director
Amplifon
- Lead in designing and executing a global transformational, cross-functional Marketing and Change Leader program (Lead/ASP increase per country) around the product
- Lead in designing and qualifying a new transformational Offering program focusing on developing a new business model for the company
- Received Amplifon Leadership Award
Global & Regional Brand Manager Dishwash
Unilever HQ
- Brand strategy definition (positioning, CJ, portfolio architecture, innovation plan, communication strategy, brand book)
- Leadership in Product innovation and renovation projects
- Brand and portfolio launch management in new geographies
European Junior Brand Manager – Oral Care
Unilever HQ
- Leadership of Inno/Renovation projects (from consumer insights to launch)
- Deployment of Global Innovations in all Oral Care platforms (Toothpaste, Toothbrush, Mouthwash) in 11 EU countries under 5 different brands
- Countries business partnering (inno implementation, results monitoring, portfolio management)
Global Brand Development – Sunlight
Unilever
- Project leadership and management for complex cross-functional transformational programs for the business
Customer Team Carrefour & Auchan
Barilla
- Design and implementation of growth strategies for brand and business at local/european/global level
Trade Analyst Assistant
ICE (Istituto Commercio Estero)
- Product innovation management
- Marketing and communication strategy
- Team leadership and stakeholders management
Marketing & Sales
Nal von Minden
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Professional Services, Chemical, Cosmetics, Food and Beverage, and Government and Administration.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Project Management, and Strategy.
Summary
Professional with 14 years of marketing experience in Food, FMCG and Health Care industries, in both traditional corporate roles and as an independent freelancer.
Proven track record in leading complex transformation and innovation projects, building/executing business and brand growth strategies at global/regional/local level.
Authentic leader, strategic thinker, action-oriented catalyst with strong work ethic. Passionate about developing people’s potential and lead high performing teams to deliver excellent results.
Lived and worked in 4 different countries.
Skills
- Project Leadership And Management For Complex Cross-Functional Transformational Programs For The Business
- Design And Implementation Of Growth Strategies For Brand And Business At Local/European/Global Level
- Product Innovation Management
- Marketing And Communication Strategy
- Team Leadership And Stakeholders Management
Languages
Education
Bocconi University/University of Sydney
CEMS MSc in International Management · International Management · Sydney, Australia
Bocconi University
MSc in International Management (ENG) · International Management (ENG) · Milan, Italy
Università Marco Biagi
Bachelor Degree in Economics & International Marketing · Economics & International Marketing · Modena, Italy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Giada is based in Pavia, Italy and prefers 100% remote projects.
Giada speaks the following languages: Italian (Native), English (Advanced), German (Intermediate), French (Intermediate).
Giada has at least 15 years of experience. During this time, Giada has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 2 years and 8 months. Note that Giada may not have shared all experience and actually has more experience.
Based on recent experience, Giada would be well-suited for roles such as: Freelance Consultant, Brand & Media Director, Global Customer Offering Manager and Director.
Giada's most recent position is Freelance Consultant at Freelance Consultant.
In recent years, Giada has worked for Freelance Consultant and Amplifon Italy.
Giada is most experienced in industries like Healthcare, Professional Services, and Chemical. Giada also has some experience in Cosmetics, Food and Beverage, and Government and Administration.
Giada is most experienced in business areas like Product Development, Marketing, and Project Management. Giada also has some experience in Strategy and Sales.
Giada has recently worked in industries like Professional Services and Healthcare.
Giada has recently worked in business areas like Product Development, Project Management, and Strategy.
Giada holds a Master in International Management from Bocconi University/University of Sydney, a Master in International Management (ENG) from Bocconi University and a Bachelor in Economics & International Marketing from Università Marco Biagi.
The availability of Giada needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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