Finesa Shala - AWS Grocery App

Q: Where is Finesa based?

Finesa is based in Cologne, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Finesa speak?

Finesa speaks the following languages: English (Native), Albanian (Native), German (Intermediate) .

Q: How many years of experience does Finesa have?

Finesa has at least 10 years of experience. During this time, Finesa has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Finesa may not have shared all experience and actually has more experience.

Q: What is Finesa's latest experience?

Finesa's most recent position is AWS Grocery App .

Q: What companies has Finesa worked for in recent years?

In recent years, Finesa has worked for Fresh Aura , Venture Up , Beaa , and MediCare Box .

Q: Which industries is Finesa most experienced in?

Finesa is most experienced in industries like Healthcare , Information Technology , and Advertising . Finesa also has some experience in Telecommunication , Retail , and Government and Administration .

Q: Which business areas is Finesa most experienced in?

Finesa is most experienced in business areas like Marketing , Product Development , and Research and Development . Finesa also has some experience in Information Technology , Sales , and Operations .

Q: Which industries has Finesa worked in recently?

Finesa has recently worked in industries like Healthcare , Advertising , and Information Technology .

Q: Which business areas has Finesa worked in recently?

Finesa has recently worked in business areas like Product Development , Research and Development , and Information Technology .

Recommended expert

Cologne, Germany

Experience

Jun 2024 - Present

1 year 10 months

AWS Grocery App

Designed and deployed a cloud-based grocery list app using AWS EC2 for hosting and RDS for persistent data storage, achieving 99.9% uptime across all test environments
Reduced average response time by 2× through efficient deployment logic and optimized database queries, resulting in a smoother user experience across devices
Utilized AWS (EC2, S3, RDS, IAM), Azure basics, Terraform, CloudFormation, Docker, Kubernetes basics, Jenkins, GitHub Actions, TCP/IP, DNS, Python, Bash scripting

Mar 2022 - Mar 2022

1 month

Web Development

Fresh Aura

Designed branding and website for wellness brand, increasing online engagement by 35%
Delivered a responsive platform optimized for conversion

Sep 2021 - Present

4 years 7 months

Freelancer

Venture Up

Led 368+ projects and delivered end-to-end solutions in digital marketing, design, e-commerce, and WordPress development, consistently meeting KPIs and client goals
Boosted client traffic and conversions by up to 40% through tailored strategies and high-performing digital experiences

Jun 2021 - Jun 2021

1 month

Web Development

Beaa

Developed full e-commerce solution, reducing cart abandonment by 25%
Integrated secure payment and inventory tracking systems

Jan 2020 - Present

6 years 3 months

Founder & Innovator

MediCare Box

Designed and developed a smart pill box with LED indicators and alarm, improving medication adherence by 60%
Won an innovation award and attracted early investor interest

Dec 2018 - Jul 2019

8 months

Executive Assistant

Government of Kosovo

Managed complex calendars and high-priority meetings, increasing operational efficiency by 35% - Facilitated cross-department workflows and managed sensitive documents with 100% confidentiality

May 2018 - Oct 2018

6 months

Project Manager

Abidat GmbH

Managed timelines and tracked milestones across teams, achieving 95% on-time client delivery - Facilitated stakeholder–tech team communication, reducing project delays by 30%

Sep 2017 - May 2018

9 months

Executive Assistant of Deputy Minister

Ministry of Foreign Affairs

Coordinated international schedules and communications, supporting 50+ diplomatic missions - Handled confidential documentation and meeting prep with 100% accuracy

Apr 2014 - Jun 2016

2 years 3 months

Marketing & Sales Manager

Alb IPTV Provider

Executed digital campaigns, SEO, and social strategies to drive audience growth - Improved conversion rates and reduced CPL through optimized sales funnels

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Information Technology, Advertising, Retail, Telecommunication, and Government and Administration.

Healthcare

Information Technology

Advertising

Retail

Telecommunication

Government and Administration

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Research and Development, Information Technology, Sales, and Operations.

Marketing

Product Development

Research and Development

Information Technology

Sales

Operations

Summary

With over 13 years of experience, I’ve been helping businesses transform ideas into results through creative and effective strategies. From digital marketing and graphic design to e-commerce and WordPress development, I’ve supported brands in standing out and achieving their goals.

Now, I’m venturing into the exciting field of artificial intelligence, combining my expertise with a passion for technology to craft innovative solutions. My focus is on leveraging AI to build smarter, future-ready strategies that drive success.

Skills

Digital Marketing: Google Ads, Keyword Research, Meta Business Suite, Linkedin Ads, Seo & Sem, Mailchimp, Activecampaign, Wordpress, Shopify, Wix, Hubspot, Cro
Web Development: Css3, Javascript, React, Bootstrap, Elementor, Tailwind Css, Wordpress Theme & Plugin Customization, Mysql, Shopify, Woocommerce, Git, Github
Cloud Engineering: Aws (Ec2, S3, Rds, Iam), Azure Basics, Terraform, Cloudformation, Docker, Kubernetes Basics, Jenkins, Github Actions, Automated Deployment, Tcp/ip, Dns, Load Balancing, Python, Bash Scripting
Soft Skills: Systems Thinking, Problem Solving, Cross-functional Collaboration, Continuous Learning & Adaptability, Attention To Security & Compliance

Languages

English

Native

Albanian

Native

German

Intermediate

Education

Oct 2012 - Jun 2016

University of Prishtina

Bachelor of Arts · English Language

Oct 2012 - Jun 2015

University AAB

Bachelor of Arts · Marketing and Business Administration

Certifications & licenses

Digital Marketing Specialisation

Creative Hub Academy

Statistics

Experience

Total positions 9

Experience in Healthcare 6 y

Avg length 1 y 10 m

Longest experience 6 y 2 m

Expertise

Recent roles AWS Grocery App, Web Development, Freelancer

Main industries Healthcare, Information Technology, Advertising

Main business areas Marketing, Product Development, Research and Development

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

October 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Finesa based?

Finesa is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Finesa speak?

Finesa speaks the following languages: English (Native), Albanian (Native), German (Intermediate).

How many years of experience does Finesa have?

Finesa has at least 10 years of experience. During this time, Finesa has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Finesa may not have shared all experience and actually has more experience.

What roles would Finesa be best suited for?

Based on recent experience, Finesa would be well-suited for roles such as: AWS Grocery App, Web Development, Freelancer.

What is Finesa's latest experience?

Finesa's most recent position is AWS Grocery App.

What companies has Finesa worked for in recent years?

In recent years, Finesa has worked for Fresh Aura, Venture Up, Beaa, and MediCare Box.

Which industries is Finesa most experienced in?

Finesa is most experienced in industries like Healthcare, Information Technology, and Advertising. Finesa also has some experience in Telecommunication, Retail, and Government and Administration.

Which business areas is Finesa most experienced in?

Finesa is most experienced in business areas like Marketing, Product Development, and Research and Development. Finesa also has some experience in Information Technology, Sales, and Operations.

Which industries has Finesa worked in recently?

Finesa has recently worked in industries like Healthcare, Advertising, and Information Technology.

Which business areas has Finesa worked in recently?

Finesa has recently worked in business areas like Product Development, Research and Development, and Information Technology.

What is Finesa's education?

Finesa holds a Bachelor in English Language from University of Prishtina and a Bachelor in Marketing and Business Administration from University AAB.

Does Finesa have any certificates?

Finesa has 1 certificate: Digital Marketing Specialisation.

What is the availability of Finesa?

Finesa is immediately available full-time for suitable projects.

What is the rate of Finesa?

Finesa's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.