Felix L.-GTM Strategy & Market Research
Check rate
Experience
GTM Strategy & Market Research
RoboAlpin
- Developed the go-to-market strategy and reassessed the business model
- Conducted and analysed 16 expert interviews (30-50 minutes) as well as 20 shorter interviews with public-sector bodies
- Attended start-up events and exchanged ideas with an innovation consultant
Pilot project – Nighttime Management
Freelancer
- Developed a nighttime management concept for the South Tyrol region as part of a team
- Successfully presented the concept to political decision-makers
- Created two part-time positions funded by grants
Digital Communications
Erste Group Bank AG
- Contributed to projects with internal and external stakeholders in an agile team environment
- Created content pages for the group-wide intranet and presentations for executives
Business Development
Durst Group AG
- Analysed the market for a new software product, segmented customers, and gave presentations to the Business Unit Manager & Chief Customer Service
- Two offers were issued within 2 months
Co-Founder & Project Manager
Musiklabel 'Scum'
- Built the business model and distribution channels
- Strategically developed the brand (Brand Identity)
- Managed releases and external stakeholders end to end (graphic design, sales, artists, mastering/quality assurance)
- Sold over 400 physical products in the first year (vinyl, cassettes, merchandise)
Event Management
Scum
- Planning and running electronic music events (with up to 600 guests), including budget planning, logistics, security, and bookings
- Developing the brand, growing the project, and increasing attendance
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Finance, Logistics, Strategy, and Sales.
Summary
I develop go-to-market strategies, validate business ideas and connect market research with practical execution. My experience includes expert and public-sector interviews, customer segmentation, product-market fit validation, digital product management and business development. I work comfortably in agile environments using Scrum and Kanban, and bring analytical thinking, creativity and experience in both in-person and digital sales.
I have presented concepts to political decision-makers, supported the market analysis of a software product and built business logic and distribution channels for a music label. I also managed events with up to 600 guests and helped sell more than 400 physical products in the label’s first year.
Skills
- Creativity
- Analytical Thinking
- Agile, Scrum, Kanban
- Digital Product Management
- In-Person Sales & Digital Sales
- Qualitative Research
- Interviews, Validation, Product-Market Fit
- Gtm Strategy & Business Development
Languages
Education
Universität Innsbruck
Strategy Management · Innsbruck, Austria
Universität Innsbruck
Economics · Innsbruck, Austria
Certifications & licenses
McKinsey Forward Program
McKinsey & Company
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Felix is based in Bolzano, Italy and can operate in on-site, hybrid, and remote work models.
Felix speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), Italian (Intermediate).
Felix has at least 7 years of experience. During this time, Felix has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Felix may not have shared all experience and actually has more experience.
Based on recent experience, Felix would be well-suited for roles such as: GTM Strategy & Market Research, Pilot project – Nighttime Management, Digital Communications.
Felix's most recent position is GTM Strategy & Market Research at RoboAlpin.
In recent years, Felix has worked for RoboAlpin, Freelancer, Erste Group Bank AG, Musiklabel 'Scum', and Scum.
Felix is most experienced in industries like Media and Entertainment, Banking and Finance, and Manufacturing.
Felix is most experienced in business areas like Marketing, Project Management, and Finance. Felix also has some experience in Logistics, Strategy, and Sales.
Felix has recently worked in industries like Media and Entertainment and Banking and Finance.
Felix has recently worked in business areas like Marketing, Project Management, and Finance.
Felix holds a Master in Strategy Management from Universität Innsbruck and a Bachelor in Economics from Universität Innsbruck.
Felix has 1 certificate: McKinsey Forward Program.
Felix is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 13 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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