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Emilie Lindström-VP Product

Emilie Lindström - VP Product - profile avatar
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Berlin, Germany

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Experience

Jun 2025 - Dec 2025

VP Product

Leading European Furniture Retailer

Position Summary
VP Product at Leading European Furniture Retailer
Industries
Retail
Business Areas
Operations
Product Development
  • Led a 25+ team product organisation, driving alignment, transparency, and operational efficiency.
  • Introduced new collaboration processes with stakeholders to improve cross team communication and decision making.
  • Established a cross functional peer mentoring program to strengthen knowledge sharing and leadership development.
Nov 2022 - Jun 2025

Transformation Consultant & Product Leadership

Leading European Furniture Retailer

Position Summary
Transformation Consultant & Product Leadership at Leading European Furniture Retailer
Industries
Retail
Business Areas
Operations
Product Development
Strategy
  • Led leadership workshops to align perspectives, increase transparency, and define change strategies, laying the foundation for smoother transformation.
  • Guided online and in store teams as Product Lead, introducing new ways of working, aligning KPIs, and facilitating cross team collaboration.
  • Coached eight Product & UX leaders to shift from operational to strategic, vision driven leadership, strengthening ownership, communication, and accountability.
Nov 2022 - Aug 2023

Product Coach

ThinkSurance

Position Summary
Product Coach at ThinkSurance
Industries
Insurance
Business Areas
Product Development
  • Coached five Product Owners in a fast paced, sales driven organisation in product best practices and mindset.
  • Combined 1:1 coaching and hands on shadowing to practice skills in daily work.
  • Used reflection, real time feedback, and practical exercises to bring clarity, energy, and focus.
Apr 2017 - Jan 2022

Senior Product Manager

Outfittery

Position Summary
Senior Product Manager at Outfittery
Industries
Fashion
Retail
Business Areas
Information Technology
Operations
Product Development
  • Managed internal tools across sales, styling, and customer service, optimising processes and automation.
  • Increased sales by 130% through tool enhancements, automation, and a AI driven recommendation engine.
  • Enabled market expansion and cross team collaboration, including ensuring data quality for a competitor merger.
Feb 2012 - Aug 2014

Director Recruitment

One Contact

Position Summary
Director Recruitment at One Contact
Industries
Professional Services
Business Areas
Human Resources
  • Scaled recruitment and onboarding for 200+ employees in a call center handling 300k customer interactions per month, boosting efficiency and retention.
  • Developed management training programs to strengthen leadership capabilities.
  • Optimised high volume recruiting processes while maintaining quality and employee engagement.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Fashion, Professional Services, and Insurance.

Retail
Fashion
Professional Services
Insurance
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Operations, Product Development, Information Technology, Strategy, and Human Resources.

Operations
Product Development
Information Technology
Strategy
Human Resources
Profile match chart

Summary

Emilie helps product organisations create clarity, momentum, and ways of working that help people and products thrive. With over 7 years of experience in product management that includes leading an international organisation of 80+ people she brings hands on expertise across discovery, delivery, and strategy. Her background in customer service, HR, and team leadership keeps her grounded in what matters most: people, ownership, and turning complexity into meaningful results.

Skills

  • 7+ Years In Product Management Across E-Commerce, Internal Tools, And Insuretech.

  • Led 25+ Product Teams Across Multiple Countries, Driving Alignment And Delivery At Scale.

  • Certified Coach With Formal Training And Diploma.

  • Extensive Experience In Organizational Transformation And Change Leadership.

  • 10+ Year In Leadership Roles With International Teams.

  • Product Strategy & Vision

  • Coaching

  • Leadership

  • Stakeholder Alignment & Storytelling

  • Thinking Facilitation & Culture Building

Languages

Swedish
Native
English
Advanced
German
Elementary

Education

Business Economics · Sweden

Certifications & licenses

Certified Coach

Statistics

Experience

Total positions 5
Experience in Retail 8 y
Avg length 2 y 3 m
Longest experience 4 y 9 m

Expertise

Recent roles VP Product, Transformation Consultant & Product Leadership, Product Coach
Main industries Retail, Fashion, Professional Services
Main business areas Operations, Product Development, Information Technology

Qualifications

Certifications earned 1

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Emilie is based in Berlin, Germany.

Emilie speaks the following languages: Swedish (Native), English (Advanced), German (Elementary).

Emilie has at least 10 years of experience. During this time, Emilie has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 1 month. Note that Emilie may not have shared all experience and actually has more experience.

Based on recent experience, Emilie would be well-suited for roles such as: VP Product, Transformation Consultant & Product Leadership, Product Coach.

Emilie's most recent position is VP Product at Leading European Furniture Retailer.

In recent years, Emilie has worked for Leading European Furniture Retailer, ThinkSurance, and Outfittery.

Emilie is most experienced in industries like Retail, Fashion, and Professional Services. Emilie also has some experience in Insurance.

Emilie is most experienced in business areas like Operations, Product Development, and Information Technology. Emilie also has some experience in Strategy and Human Resources.

Emilie has recently worked in industries like Retail, Fashion, and Insurance.

Emilie has recently worked in business areas like Operations, Product Development, and Information Technology.

Emilie attended education in Business Economics.

Emilie has 1 certificate: Certified Coach.

Emilie is immediately available part-time for suitable projects.

Emilie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Emilie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Market avg: 900-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.