Axel Fred Demberger - Interim General Manager, Sales

Recommended expert

Tønder, Denmark

Check rate

Experience

Jun 2024 - Nov 2024

6 months

Interim Managing Director / General Manager

Technima Central GmbH

P&L €17M
Turnaround management (after 80% staff turnover)
Build and implement new processes
Regain trust in company and products
Hire new people to stabilize organisation
Start new growth phase in sales & market development

Aug 2023 - Jun 2024

11 months

Project Part 2

private House Renovation project

Apr 2022 - Jul 2023

1 year 4 months

Head of Sales / Europe – Water – Air – Energy

Omya GmbH

P&L €50M
7 direct reports
Sales change management – new business unit setup
Key account, distributor and channel management
Sales negotiations – closing deals
Analyze current situation
Develop and execute new sales and marketing plans
Coordinate daily sales activities
Salesforce process implementation
Budget planning and contract management
Build relationships and networks with new and existing customers
Coach, lead and motivate team members
60%–70% international travel

Jul 2021 - Mar 2022

9 months

Project Part 1

private House Renovation project

Jan 2019 - Jun 2021

2 years 6 months

Senior Regional Account Manager – Middle East, Africa, Turkey, Israel, Poland

Eastman Chemical

P&L €44M
6 direct reports (plus regional agents)
Develop and execute regional sales strategy
Drive market expansion, collaborate with existing and new clients
Close deals with a proven record of sales growth
Coach distributors on new products
Represent the company at industry events and as a key speaker
Salesforce and SAP
60% international travel

Jun 2015 - Dec 2018

3 years 7 months

Market Development Manager – EMEA

Eastman Chemical

5 direct reports: internal staff, distributors and agents
Budget responsibility: €10M
Exceeded KPIs
Conducted strategic market analyses and developed tactics
Managed key accounts
Keynote speaker at industry events in Dubai and Australia
60% international travel

Jan 2005 - May 2015

10 years 5 months

Start Up - Geschäftsführer / CEO

ADEVI GmbH / MBA Solutia

Full P&L responsibility (€1M) – EBIT
Managed the legal entity and daily operations (sales, finance, legal, operations, production, and logistics)
Empathetic leadership of 10+ employees (motivating and inspiring team approach)
Built and grew global sales activities with clients and distributors
Executed projects worldwide
2014 Design Award winner
Led M&A process resulting in the company sale
Generalist and "hands-on manager"

Sep 2000 - Dec 2004

4 years 4 months

International Market Development Manager D/A/CH

Solutia Europe S.A.

Analyzed market studies and new product positioning
Developed and executed marketing and PR strategies
Global project manager and head of the "World of Colors" award
Developed and executed the global brand strategy for "Vanceva"

Oct 1999 - Aug 2000

11 months

Managing Director

FK 03 Pirmasens e.V.

Full P&L responsibility – €1M turnover, 1,000 members
Negotiated player contracts
Organized events for over 10,000 visitors
Official association member and speaker

Oct 1997 - Sep 1999

2 years

Assistant to the Chairman's Board – International Project Manager

CAS GmbH / Accenture

Managed key accounts (plus team leadership)
Projects: Bosch Siemens, Philip Morris, Interbrew, etc.
Planned resources based on targets
Developed and monitored milestones

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Chemical, Manufacturing, Professional Services, Construction, and Sport.

Chemical

Manufacturing

Professional Services

Construction

Sport

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Operations, Finance, Marketing, Project Management, and Strategy.

Sales

Operations

Finance

Marketing

Project Management

Strategy

Summary

Hands-on CEO / Managing Director
Empathetic and motivating leadership style
Build international sales strategy and teams

Skills

Ms Office Suite, Crm Tools
Salesforce.Com
Stage Gate Process

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1993 - Sep 1997

Berufsakademie Karlsruhe

Diploma in Business Administration (BA) · Business Administration (BA) · Karlsruhe, Germany

Leibniz Gymnasium Pirmasens

High School Diploma (Abitur) · High School Diploma (Abitur) · Pirmasens, Germany

Statistics

Experience

Total positions 10

Experience in Chemical 11.5 y

Avg length 2 y 8 m

Longest experience 10 y 4 m

Expertise

Recent roles Interim Managing Director / General Manager, Project Part 2, Head of Sales / Europe – Water – Air – Energy

Main industries Chemical, Manufacturing, Professional Services

Main business areas Sales, Operations, Finance

Qualifications

Highest degree Bachelor

Profile

Created

September 2024

Last Update

December 2025

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Frequently asked questions

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Axel Fred is based in Tønder, Denmark and can operate in on-site, hybrid, and remote work models.

Axel Fred speaks the following languages: German (Native), English (Advanced), French (Elementary).

Axel Fred has at least 27 years of experience. During this time, Axel Fred has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 3 years and 9 months. Note that Axel Fred may not have shared all experience and actually has more experience.

Based on recent experience, Axel Fred would be well-suited for roles such as: Interim Managing Director / General Manager, Project Part 2, Head of Sales / Europe – Water – Air – Energy.

Axel Fred's most recent position is Interim Managing Director / General Manager at Technima Central GmbH.

In recent years, Axel Fred has worked for Technima Central GmbH, private House Renovation project, and Omya GmbH.

Axel Fred is most experienced in industries like Chemical, Manufacturing, and Professional Services. Axel Fred also has some experience in Construction and Sport.

Axel Fred is most experienced in business areas like Sales, Operations, and Finance. Axel Fred also has some experience in Marketing, Project Management, and Strategy.

Axel Fred has recently worked in industries like Construction, Chemical, and Manufacturing.

Axel Fred has recently worked in business areas like Marketing, Sales, and Strategy.

Axel Fred holds a Bachelor in Business Administration (BA) from Berufsakademie Karlsruhe.

Axel Fred is immediately available full-time for suitable projects.

Daily Rate Distribution

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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1000

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Daily rate avg. 915 €

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1000

750

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Median rate 860 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.