Alireza Zaki-Digital Transformation & GTM Strategy Case Study
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Experience
Digital Transformation & GTM Strategy Case Study
Sage
- Conducted a 3-month independent strategic marketing analysis of Sage, a UK-based B2B SaaS leader, assessing its shift from a traditional sales pipeline model to a platform-ecosystem GTM strategy across the UK and EMEA.
- Developed strategic recommendations on ecosystem partner acquisition, marketplace expansion, and API-driven co-marketing and monetisation opportunities to support transformation and long-term growth.
Marketing Strategy
HCF Estate
- Developed marketing strategy for the international Legacy Discovery summit in ASEAN (Thailand, Indonesia, Philippines), targeting real estate investors and aligning positioning, audience segmentation, and multi-market messaging from Dubai.
- Supported and steered multi-channel demand generation and brand communications across Meta and Google Ads, improving qualified lead generation, engagement, and event pipeline performance through tailored localisation and content strategy.
International Marketing Strategist (GTM & Digital Marketing)
Logbot
- Lead international go-to-market strategy and marketing planning for cybersecurity and IoT B2B SaaS solutions across the UK, Scandinavia, the Middle East, and the Benelux, defining market-entry priorities, positioning, and regional value propositions to support scalable growth.
- Build and manage integrated digital marketing programmes across Google Ads and LinkedIn Ads, translating revenue targets into acquisition strategies that generate qualified leads and revenue performance.
- Set up and lead the international marketing function from scratch, establishing processes, channel mix, and collaboration models to align product, sales, and content teams on market-level execution.
- Develop a cross-border marketing analytics framework using GA4 and Looker Studio, turning regional data on performance, CPA, LTV, attribution, and budget allocation into actionable insights for planning and optimisation.
Marketing Specialist (Digital & Analytics)
Logbot
- Planned and ran integrated digital marketing campaigns across Google Ads and Meta, applying audience segmentation, bidding optimisation, and full-funnel planning to improve CTR by 25% and support qualified pipeline growth.
- Designed and implemented end-to-end marketing analytics and KPI reporting in GA4 and Looker Studio, providing weekly insights on attribution, CAC, and revenue performance, reducing reporting time by 3 days.
- Led a structured CRO programme across landing pages, creatives, and key customer journey touchpoints, closing conversion gaps and lifting conversion rate from 3% to 9% while reducing bounce rate by 35%.
Digital Marketing Manager
MOA Coffee
- Designed and led integrated B2C marketing strategy across Google Ads and Meta for the full business (online store, B2B HORECA, and physical branches), combining audience segmentation, budget planning, performance optimisation, and marketing analytics to sustain 4x ROAS, support consistent revenue growth, and guide budget and creative decisions.
- Developed and executed brand and community marketing programmes, growing social audiences by 45% and engagement by 70% through structured content planning, social media, and consistent brand positioning.
- Led customer-journey strategy and CRO across all digital touchpoints, delivering a 200% increase in orders and reducing cart abandonment by 40% through systematic UX improvements and A/B testing.
Marketing Manager (Industrial B2B)
Pand Caspian
- Defined and led long-term brand strategy, competitive positioning, and market-entry planning for an industrial B2B manufacturer of weighing solutions, strengthening brand equity and cross-channel message consistency to support sustainable commercial growth.
- Designed and executed integrated B2B marketing programmes across domestic sales, distributor networks, and exports to the Middle East, more than doubling the monthly volume of qualified high-value prospects by aligning campaigns with commercial priorities and revenue targets.
- Led market research, competitor benchmarking, and customer insights analysis, translating findings into refined value propositions, product marketing strategy, and go-to-market assets, while owning marketing budget planning, revenue reporting, and ROI analysis to deliver optimisation that improved CAC efficiency by 22% and aligned investment with business growth objectives.
Marketing Specialist
Pand Caspian
Marketing Intern
Pand Caspian
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Information Technology, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Business Intelligence, Sales, Finance, and Research and Development.
Summary
Strategic marketing professional with 6+ years of experience across B2B and B2C markets in Europe, the UK, and the Middle East. Skilled in marketing strategy, go-to-market planning, brand positioning, and digital marketing, with a track record of turning market and customer insights into practical growth initiatives. Brings experience building and leading cross-functional programmes, aligning commercial and marketing objectives, and delivering measurable impact on customer acquisition, revenue performance, and market expansion across different industries.
Skills
- Marketing Strategy & Leadership: Marketing Strategy, Gtm Planning, Brand Positioning, Product Marketing, Market Entry Strategy, Value Proposition Development, International Marketing, B2b Saas, Industrial B2b, B2c Marketing, Customer Journey Mapping, Cross-Functional Leadership, Stakeholder Management
- Digital Marketing & Growth: Digital Marketing, Integrated Campaign Strategy, Performance Marketing, Demand Generation, Paid Media Strategy, Seo & Content Strategy, Email Marketing, Marketing Automation, Community Marketing, Brand Communications, Cro, A/B Testing
- Analytics & Commercial Insight: Marketing Analytics, Ga4, Looker Studio, Kpi Dashboards, Attribution & Funnel Analysis, Cac/Ltv Analysis, Revenue & Roas Analysis, Budget Planning, Forecasting, Data-Driven Decision Making
- Platforms & Tools: Google Ads, Meta Ads Manager, Linkedin Campaign Manager, Ga4, Looker Studio, Hubspot, Crm Systems, Canva, Adobe Creative Suite, Figma, Microsoft Office
Languages
Education
University of Turin
Master's Degree · Business Administration and Management · Torino, Italy
Shahed University
Bachelor's Degree · Business Administration and Management · Tehran, Iran, Islamic Republic of
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alireza speaks the following languages: Persian (Native), English (Advanced), Italian (Elementary).
Alireza has at least 7 years of experience. During this time, Alireza has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 1 year and 10 months. Note that Alireza may not have shared all experience and actually has more experience.
Based on recent experience, Alireza would be well-suited for roles such as: Digital Transformation & GTM Strategy Case Study, Marketing Strategy, International Marketing Strategist (GTM & Digital Marketing).
Alireza's most recent position is Digital Transformation & GTM Strategy Case Study at Sage.
In recent years, Alireza has worked for Sage, HCF Estate, Logbot, MOA Coffee, and Pand Caspian.
Alireza is most experienced in industries like Manufacturing, Food and Beverage, and Information Technology. Alireza also has some experience in Real Estate.
Alireza is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Alireza also has some experience in Sales, Finance, and Research and Development.
Alireza has recently worked in industries like Manufacturing, Food and Beverage, and Information Technology.
Alireza has recently worked in business areas like Marketing, Strategy, and Business Intelligence.
Alireza holds a Master in Business Administration and Management from University of Turin and a Bachelor in Business Administration and Management from Shahed University.
The availability of Alireza needs to be confirmed.
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