Alessandra Doëll - Head of Global Communication

Q: Where is Alessandra based?

Alessandra is based in Au, Switzerland .

Q: What languages does Alessandra speak?

Alessandra speaks the following languages: German (Native), Italian (Native), English (Advanced), French (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Alessandra have?

Alessandra has at least 37 years of experience. During this time, Alessandra has worked in at least 10 different roles and for 14 different companies . The average length of individual experience is 3 years and 6 months . Note that Alessandra may not have shared all experience and actually has more experience.

Q: What is Alessandra's latest experience?

Alessandra's most recent position is Head of Global Communication at Oerlikon Balzers AG .

Q: Which industries is Alessandra most experienced in?

Alessandra is most experienced in industries like Manufacturing , Advertising , and Cosmetics . Alessandra also has some experience in Media and Entertainment .

Q: Which business areas is Alessandra most experienced in?

Alessandra is most experienced in business areas like Marketing , Production , and Product Development . Alessandra also has some experience in Customer Service and Sales .

Q: What is Alessandra's education?

Alessandra holds a Master in Sciences of communication; psychology of markets and advertising; sciences of linguistic & literature from Ludwig Maximilian University of Munich .

Recommended expert

Au, Switzerland

Experience

Apr 2013 - Feb 2021

7 years 11 months

Head of Global Communication

Oerlikon Balzers AG

Developed and implemented branding strategy
Managed global trade fair concepts
Advanced CI/CD implementation across communications
Produced image and technical articles, press releases, interviews
Developed social media strategy
Set up customer magazine in print and digital
Managed above-the-line and below-the-line marketing
Conceptualized global showrooms
Led digitalization communication initiatives
Implemented central brand strategy at product level
Developed worldwide communication concepts including POS and trade fairs
Designed nomenclature for technologies, coatings, equipment and services
Held global budget responsibility
Coordinated and monitored international activities
Conducted competition and market analysis
Organized annual communication meetings
Established integrated CRM concept
Managed data assets and sales support tools
Implemented target group–oriented CRM measures
Led internal communications including People Announcements and newsletters
Developed global communication concepts for white- and blue-collar employees
Created pyramidal communication structure
Established COVID-19 motivational communication concept

Oct 2005 - Jul 2012

6 years 10 months

Director Communications, Voice of the Company

Leica Geosystems AG

Responsible for communications strategy
Managed 4 teams (20 employees)

Oct 2004 - Oct 2005

1 year 1 month

Director Marketing Communication, S&E Division

Leica Geosystems AG

Marketing communication for S&E division

Jul 2003 - Aug 2004

1 year 2 months

Stilbezirk Werbeagentur

Jul 2003 - Aug 2004

1 year 2 months

Strategic Counseling Gruppe Advertising Agency

Jul 2003 - Aug 2004

1 year 2 months

Superpoli Supermarkets

Oct 1998 - Jul 2003

4 years 10 months

Manager International Communication

Grundig AG

Managed international communication
Customer relationship management
Nomenclature development
Fine Arts Line (High End) worldwide launch
Responsible for 4 employees

Nov 1997 - Aug 1998

10 months

Account Director

Gabler GmbH Advertising Agency

Account Director until subsidiary closure

Apr 1993 - Oct 1997

4 years 7 months

Account Director

Gruppe GmbH Advertising Agency

Aug 1992 - Mar 1993

8 months

Freelance Account Executive

Matsushita Electronics

Account executive
Production

Oct 1987 - Jul 1992

4 years 10 months

Copy Writer; Assistant of Managing Director; Account Executive

H.T.P. GmbH Advertising Agency

Copy writing
Assisted managing director
Account executive
Graphics
Production
New business
Conception and production (since 1990)

Oct 1986 - Sep 1987

1 year

Advertising Department Setup

MCM Cosmetic Perfumes

Set up the advertising department

Jan 1986 - Sep 1986

9 months

Copy Writer, Account Executive

Young & Rubicam Advertising Agency

Copy writing
Graphics
Account executive
Production

Jul 1983 - Dec 1985

2 years 6 months

Intern

Augat USA GmbH

Advertising department

Jan 1983 - Jun 1983

6 months

Intern

Journal Verlag Magazine

Editorial and graphics

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Advertising, Cosmetics, and Media and Entertainment.

Manufacturing

Advertising

Cosmetics

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Production, Customer Service, Product Development, and Sales.

Marketing

Production

Customer Service

Product Development

Sales

Summary

I stand for integrated communication, where internal and external, image- and product communication, digital, printed and social activities reflect the identity of the brand, follow the same strategy and deliver the same relevant messages.

target group thinking is the base of every step undertaken; defining the content, the wording and the channel. Communication is a service delivered to the company and to the stakeholders. I deliver this service based on scientific rules, on professional processes and on empathy and understanding.

the company’s brand must have a sharp positioning and an emotional loading and then "communicates" to all stakeholders in a human way. Clarity, coherence, continuity, safety and integrity are the cornerstones of my communication and in leading a team.

Trust is the core value I give and expect from my management and my colleagues. Building stable and happy teams is of crucial importance to always keep the momentum and the pace.

Communicating culture change - especially within acquisitions - requires a sensitive, open and pro-active information - internally as externally.

Skills

Languages

Italian (Mother Tongue)
German (Mother Tongue)
English (Business)
French (Colloquial)
Spanish (Basic)

Computer

Microsoft Package
Indesign
Photoshop
Ragtime
Pages
Numbers
Keynote

Languages

German

Native

Italian

Native

English

Advanced

French

Intermediate

Spanish

Elementary

Education

Oct 1982 - Feb 1990

Ludwig Maximilian University of Munich

Master of Arts · Sciences of communication; psychology of markets and advertising; sciences of linguistic & literature · Munich, Germany

High school

Statistics

Experience

Total positions 15

Experience in Manufacturing 23.5 y

Avg length 2 y 7 m

Longest experience 7 y 10 m

Expertise

Recent roles Head of Global Communication, Director Communications, Voice of the Company, Director Marketing Communication, S&E Division

Main industries Manufacturing, Advertising, Cosmetics

Main business areas Marketing, Production, Customer Service

Qualifications

Highest degree Master

Profile

Created

October 2023

Last Update

October 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alessandra based?

Alessandra is based in Au, Switzerland.

What languages does Alessandra speak?

Alessandra speaks the following languages: German (Native), Italian (Native), English (Advanced), French (Intermediate), Spanish (Elementary).

How many years of experience does Alessandra have?

Alessandra has at least 37 years of experience. During this time, Alessandra has worked in at least 10 different roles and for 14 different companies. The average length of individual experience is 3 years and 6 months. Note that Alessandra may not have shared all experience and actually has more experience.

What roles would Alessandra be best suited for?

Based on recent experience, Alessandra would be well-suited for roles such as: Head of Global Communication, Director Communications, Voice of the Company, Director Marketing Communication, S&E Division.

What is Alessandra's latest experience?

Alessandra's most recent position is Head of Global Communication at Oerlikon Balzers AG.

Which industries is Alessandra most experienced in?

Alessandra is most experienced in industries like Manufacturing, Advertising, and Cosmetics. Alessandra also has some experience in Media and Entertainment.

Which business areas is Alessandra most experienced in?

Alessandra is most experienced in business areas like Marketing, Production, and Product Development. Alessandra also has some experience in Customer Service and Sales.

What is Alessandra's education?

Alessandra holds a Master in Sciences of communication; psychology of markets and advertising; sciences of linguistic & literature from Ludwig Maximilian University of Munich.

What is the availability of Alessandra?

Alessandra is immediately available for suitable projects.

What is the rate of Alessandra?

Alessandra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.