WCAG Experts in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

• Integrated LangChain middleware between AEM and SAP PIM system
• Developed a FastAPI interface for system communication
• Implemented vector embeddings for semantic product search
• Evaluated LLM models (Vertex AI/Gemini, LM Studio, Hugging Face, OpenAI) for product analysis
• Developed an AEM component to display product recommendations and integrated the recommendation API into the AEM authoring process
• Designed and implemented Pinecone vector database for product embeddings
• Optimized response times and caching strategies
• Evaluated Vertex AI Studio for LLM testing and prompt workflows
• Implemented secure API routing and access control for AI components via FastAPI and gateway validation

• Development of an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV, and EN 301 549
• Technical planning and setup of the tool stack with Vite, Playwright, Docker, and GitLab CI
• Worked on two existing projects (Vue.js & Nuxt), with a focus on bug fixing, accessibility audits, and new feature development
• Collaboration with design and QA to consistently implement accessible UI patterns
• Consulting on improving existing frontend architectures with regard to accessibility, performance, and maintainability

• B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
• Revamping information architecture, UX concept for new and existing features.
• UX research.
• UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
• Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
• Accessibility according to BITV/WCAG (analysis, concept, implementation).
• Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
• User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
• Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
• Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
• Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
• Qualitative research: moderated interviews, analysis and action recommendations.

• Implementation and support of digital transmission of laboratory report data to various practice software systems according to KVB standards
• Ensuring audit-proof archiving of all laboratory reports
• Developing and implementing sustainable optimization measures to increase efficiency in laboratory operations
• Close collaboration with software providers, practice teams, and the Bavarian Association of Statutory Health Insurance Physicians
• Applying agile methods such as Scrum and tools like Jira, Confluence, and MS Office
• Utilizing AI-driven processes to develop innovative solutions

Sole owner of the design system for an enterprise corporate-decarbonisation platform; the role was created on joining. I own design intent, tokens, component contracts, documentation and governance — engineering owns implementation.

• Established design system practice where none existed: token architecture, component specifications, audits, documentation and governance, in an organisation that had shipped for years without a design team.
• Rebuilt the design-side source of truth — replaced an undocumented, individually modified purchased kit with a clean component library and rebranded theme, and mirrored code components into design so both layers finally describe the same product.
• Consolidated overlapping legacy components into single contract-driven components, replacing configuration sprawl with intent expressed at the type level.
• Audited the system quantitatively — token counts, adoption ratios, override density, local-component proliferation — converting "the system isn't working" into figures engineering could not dispute.
• Authored the proposal to migrate off Material UI onto owned, standards-based foundations: headless primitives, plain CSS with custom properties, W3C-format design tokens and a documented component library — scoped as a staged pilot on the highest-friction component to prove the model without functional risk.
• Built and presented the case to executive stakeholders, including direct answers to the objections raised by the specialists most invested in the existing stack.