TYPO3 Experts in Munich

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

July 2024 - June 2025

• Accessibility expert in UI/UX design, WCAG testing, and consulting for the Accessibility Improvement Act
• Creation of an internal accessibility guide

Oskar Oldorf (Project Manager): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Content migrations (AEM, Contentstack), SEO optimization
• Editorial planning, image selection, and delivery of digital content
• Reporting, Jira and Confluence use

Development of AI-powered marketing and content workflows, concept development for scalable content processes, prompt engineering, and development of an AI-based text generator for scalable on-brand communication as well as creation of marketing and conversion copy.

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• Management of digital business
• Design, build and run solutions based on ubiquitous technologies

• Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
• Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

• Integrated LangChain middleware between AEM and SAP PIM system
• Developed a FastAPI interface for system communication
• Implemented vector embeddings for semantic product search
• Evaluated LLM models (Vertex AI/Gemini, LM Studio, Hugging Face, OpenAI) for product analysis
• Developed an AEM component to display product recommendations and integrated the recommendation API into the AEM authoring process
• Designed and implemented Pinecone vector database for product embeddings
• Optimized response times and caching strategies
• Evaluated Vertex AI Studio for LLM testing and prompt workflows
• Implemented secure API routing and access control for AI components via FastAPI and gateway validation

• Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
• Directed the development of an event platform with sponsors, speakers, and agenda
• Conducted a compliance audit to ensure adherence to Microsoft corporate policies
• Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances

Challenge: Transform 23 websites with over 17,000 words from various authors into a consistent, highly professional tone.

My solution: I transformed the project based on the principles of digital reading psychology. Structural clarity: I implemented a clean H1–H3 hierarchy. This makes complex educational topics scannable and accessible. Linguistic precision: I broke up convoluted run-on sentences. Active language reduces cognitive load and keeps readers engaged until the end. Audience focus: I tailored the texts individually – professionally supportive for teachers, direct and activating for students. SEO basics: I developed a keyword strategy for all 23 pages and wrote snippets that inspire trust in search results instead of ending abruptly and unprofessionally.

The result: A consistent brand presence that combines information gain with technical excellence. "We're on a very good, shared linguistic and content level." – client feedback after the first round of editing.

• RTE/Agile Coach for the SAFe 6 (Scaled Agile Framework) rollout
• Building and establishing a LACE (Lean-Agile Center of Excellence) for several ARTs
• Using the tools: Azure DevOps with SCALE, Loop, MS Whiteboard
• Building the ART with 7 teams
• Training Product Owners, e.g. through SAFe POPM training and LearnSnacks
• Running the initial PI Planning as a Kickoff Planning Event
• Introducing a demand process

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de