TYPO3 Experts in Munich

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Strategic consulting, technical consulting, interim management, and training
• Management consulting and development of application solutions through interdisciplinary solution approaches
• Employee and team development as well as innovation and communication management

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Content migrations (AEM, Contentstack), SEO optimization
• Editorial planning, image selection, and delivery of digital content
• Reporting, Jira and Confluence use

• RTE/Agile Coach for the introduction of SAFe 6 (Scaled Agile Framework)
• Establishment and implementation of a LACE (Lean-Agile Center of Excellence) for several ARTs
• Use of the tools: Azure DevOps with SCALE, Loop, MS Whiteboard
• Building the ART with 7 teams
• Training Product Owners, e.g. through SAFe POPM training and LearnSnacks
• Conducting the initial PI Planning as a Kickoff Planning Event
• Introduction of a demand process

• Managing the project team for the rollout of an e-invoice solution in more than a dozen countries
• Carrying out the needs analysis as well as the analysis of the current status (technical, organizational, legal)
• Coordination with all country organizations
• Selection and implementation of the e-invoice tool
• Ensuring the project stays on time and on budget

• Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
• Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

• Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
• Directed the development of an event platform with sponsors, speakers, and agenda
• Conducted a compliance audit to ensure adherence to Microsoft corporate policies
• Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances

• Overall project management for the conception and master implementation of an ActionPack for retailers on the occasion of the company anniversary (POS equipment, mailings, emailings, event concept, Augmented Reality app, etc.)

• Project management for content maintenance and the implementation of extensive, related product catalogs in Typo 3

• Creation of materials (restaurant equipment, website and social media) for regional and seasonal product specials, including photo shoots and social media productions

• Conception and implementation of email CRM campaigns including landing pages, POS materials, event equipment and mailings

• Creation of print catalogs including quality assurance for internal communication/automotive and B2B/telecommunications

• Managing the implementation of banner and print campaigns of varying scope for B2C/automotive, B2B/mechanical engineering and personnel marketing/insurance

• Clients:

• Achtung! GmbH

• Bürosüd plus GmbH

• BippesBrandão GmbH

• Digitas GmbH

• gyro communications GmbH

• Heye GmbH

• Publicis Pixelpark Hamburg

• setup GmbH

• WoranWirGlauben GmbH

• Zum Goldenen Hirschen München GmbH

• MEDengineering – Editor-in-Chief for medical technology, focusing on components, electronics and materials for the development and design of medical devices – print and online
• VDI Nachrichten – Editor in the energy section, covering smart meter rollout, energy storage and new materials
• EPP (Electronics Production & Test Technology) – various technical articles on electronics manufacturing
• IKZ Haustechnik – Technical editor
• LPKF – technical articles and technical book proofreading
• Energie & Technik – Editor in the bioenergy, photovoltaics and geothermal section
• Developing company-specific marketing concepts for various companies
• Building corporate identity for startup companies
• Graphic design and copywriting for product brochures and flyers for various companies
• Butter and Salt Tech Marketing – creating and customizing PR concepts for clients
• Research and production of technical articles, company news and product presentations
• Creating whitepapers, interviews and customer-success stories
• Developing and customizing PR concepts for clients

• Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
• Product Owner for several indication areas, further developing an HCP web portal and several patient websites
• Developing, managing, implementing and optimizing (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting on the respective activities
• Designing, moderating and facilitating workshops (brand planning, digital strategy, team workshops with brand, tech, medical, sales and legal, among others)
• Managing external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand and sales, including the field force