TYPO3 Experts in Berlin

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

• Opt-in RAG extension over tenant-owned data sources (SharePoint, Confluence) on existing multi-tenant enterprise AI platform
• Architecture: ADRs, solution evaluations, permission strategy, cost modeling
• End-to-end SharePoint and Confluence connectors: OAuth consent flows, token refresh, metadata sync, search integration
• Permission resolution: ACL indexing at ingestion and query-time verification (document-level security)
• Elasticsearch hybrid search (semantic + keyword) with RRF scoring
• RAG chat with context injection and source citations
• Stack: Elastic Cloud, Elasticsearch, Docker, Northflank, Next.js, React, TypeScript, Prisma, Microsoft Graph API, Atlassian REST API, OAuth 2.0

• Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.

• Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.

• Key activities:

• analyzed brand values, communication goals, and user personas

• developed a content strategy for core topic areas and content formats

• created voice & tone guidelines with concrete text examples for typical usage situations and modules

• produced initial UX-writing examples illustrating the language guidelines

• Results:

• voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app

• customized GPT integration enables editors to optimize texts according to guidelines

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Savills is one of the world's leading property advisors with 700+ offices worldwide. In Berlin, I built core digital solutions for the valuation business, replacing legacy Access-based workflows with an enterprise-grade web app built on Vue.js.
• Frontend Architecture & Scalability: Designed scalable Vue + TypeScript frontend architecture for internal enterprise applications, integrating a Symfony backend and interactive maps.
• Legacy Modernization: Led the modernization of legacy jQuery-based systems into maintainable Vue-driven applications, improving performance, maintainability, and efficiency across business workflows.
• PDF Report Workflow Automation: Engineered Twig-based automated PDF generation pipelines that reduced manual report preparation time by ~80%, saving approximately 12h per analyst/month.
• Design System & Frontend: Built a scalable SASS-based design system using mixins, maps, functions, and reusable UI patterns for consistency and long-term maintainability.

• Digital project management: Planning, managing and coordinating complex TYPO3 and other CMS-based projects, including schedule and budget management as well as quality control.
• Project realignment and crisis management: Taking over and successfully restructuring projects with dissatisfied clients by identifying existing challenges and sustainably improving client satisfaction and project outcomes through effective project management and clear communication.
• Cross-functional collaboration: Leading interdisciplinary teams and working closely with C-level stakeholders to successfully implement projects, achieve strategic goals and strengthen long-term client relationships.
• Budget responsibility and reporting: Managing budgets of over one million euros and being responsible for reporting to ensure compliance with schedules, milestones and financial requirements.
• Stakeholder management and communication: Serving as the key contact for transformation projects and acting as the link between business, technology and other stakeholders to ensure the smooth implementation of strategic goals and digital projects.

• IT consulting, coaching, and implementation with a focus on AI

• Agile IT project management for the CRM system implementation
• Product Owner for the replacement of two CRM systems
• Creation of the project structure plan and project team
• Managing the gathering of all requirements (requirements management)
• System selection and procurement including contract negotiations with Prodware Deutschland AG
• Managing the data migration and system implementation
• Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG

• Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported

• Setup and process design in CRM and customer journey

• Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses

• Stakeholder management with internal/external interfaces and agencies

• Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns

• Creation of the product value proposition as well as further development of the UX/UI of website and print materials

• Selection, leadership and development of teams (up to 17 staff)

• Participation in conferences and trade fairs as speaker and moderator

• Tripled lead numbers through digitization of marketing and sales processes

• Significant increase in profitability through optimization of the customer journey and marketing automation

• New customer acquisition and business development through product extension and funnel optimization

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters

• Editorial work for the about_work magazine

• AI in recruiting
• Talent acquisition
• End-to-end recruiting
• Direct sourcing
• Dealing with hiring managers
• IT know-how
• Candidate experience