TYPO3 Experts in Berlin

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• AI in recruiting
• Talent acquisition
• End-to-end recruiting
• Direct sourcing
• Dealing with hiring managers
• IT know-how
• Candidate experience

• Creation of publications, reports, and posters (layout, infographics, image editing)
• Proofreading
• Writing and sending newsletters
• Creating forms
• Back office and support for user administration and administration for online portals
• Database and mailing list maintenance
• Dispatch campaigns for publications
• Organization of meetings, workshops, and events
• Contact person for external and press inquiries
• Assistance to management (appointment management, business trips, committee management)
• Office administration

• Agile IT project management for the CRM system implementation
• Product Owner for the replacement of two CRM systems
• Creation of the project structure plan and project team
• Managing the gathering of all requirements (requirements management)
• System selection and procurement including contract negotiations with Prodware Deutschland AG
• Managing the data migration and system implementation
• Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG

• Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported

• Setup and process design in CRM and customer journey

• Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses

• Stakeholder management with internal/external interfaces and agencies

• Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns

• Creation of the product value proposition as well as further development of the UX/UI of website and print materials

• Selection, leadership and development of teams (up to 17 staff)

• Participation in conferences and trade fairs as speaker and moderator

• Tripled lead numbers through digitization of marketing and sales processes

• Significant increase in profitability through optimization of the customer journey and marketing automation

• New customer acquisition and business development through product extension and funnel optimization

• Opt-in RAG extension over tenant-owned data sources (SharePoint, Confluence) on existing multi-tenant enterprise AI platform
• Architecture: ADRs, solution evaluations, permission strategy, cost modeling
• End-to-end SharePoint and Confluence connectors: OAuth consent flows, token refresh, metadata sync, search integration
• Permission resolution: ACL indexing at ingestion and query-time verification (document-level security)
• Elasticsearch hybrid search (semantic + keyword) with RRF scoring
• RAG chat with context injection and source citations
• Stack: Elastic Cloud, Elasticsearch, Docker, Northflank, Next.js, React, TypeScript, Prisma, Microsoft Graph API, Atlassian REST API, OAuth 2.0

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

Intensive upskilling program to expand into fullstack, AI, and accessibility - preparing for freelance Angular/React projects with Next.js, Redux, and LLM integration.

Key achievements:

React - The Complete Guide (incl. Next.js, Redux): Comprehensive course on React Hooks, Redux Toolkit, React Router, Next.js App Router, React Server Components, Form Actions (React 19), authentication, unit testing, TypeScript integration, and fullstack apps with HTTP requests.

Practical Prompt Engineering Masterclass: Hands-on masterclass on prompt design, chain-of-thought, few-shot prompting, and LLM optimization for AI-powered frontend features like accessibility checks.

Understanding TypeScript: Deep dive into TypeScript types, interfaces, generics, and integration with React/Next.js for type-safe, scalable codebases.

Design Thinking: Methods for user-centered design, ideation, prototyping, and iteration - applied to accessible UI/UX concepts.

Web Accessibility Training Course WCAG 2.1 & 2.2 Compliance: Detailed WCAG 2.1/2.2 guidelines, BFSG requirements, audit techniques, ARIA widgets, and screen reader testing for compliant Angular/React applications.

New skills: Next.js, Redux, TypeScript, prompt engineering, WCAG, design thinking.

• Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.

• Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.

• Key activities:

• analyzed brand values, communication goals, and user personas

• developed a content strategy for core topic areas and content formats

• created voice & tone guidelines with concrete text examples for typical usage situations and modules

• produced initial UX-writing examples illustrating the language guidelines

• Results:

• voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app

• customized GPT integration enables editors to optimize texts according to guidelines

• Copywriting for the company website in English and German

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters

• Editorial work for the magazine about_work

• Leading digital projects: planning, managing, and coordinating complex TYPO3 and other CMS-based projects, including time and budget management as well as quality control.
• Project turnaround and crisis management: taking over and successfully reshaping projects with unhappy clients, identifying existing challenges and improving client satisfaction and project results in the long term through effective project management and clear communication.
• Cross-functional collaboration: leading interdisciplinary teams and working closely with C-level stakeholders to successfully implement projects, achieve strategic goals, and strengthen long-term client relationships.
• Budget responsibility and reporting: managing budgets of over 1 million euros and being responsible for reporting on schedules, milestones, and financial targets.
• Stakeholder management and communication: main contact person for transformation projects, acting as the link between business, technology, and other stakeholders to ensure the smooth delivery of strategic goals and digital projects.

In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.