TYPO3 Experts in Germany

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

Project goal: Carrying out system tests and validating industrial communication and control systems, including requirements definition and verification.

Responsibilities:

• Test planning, test execution
• Test strategy, test cases, and test specifications
• Requirements analysis
• Ensuring traceability between requirements, test cases, and defects
• Carrying out regression and integration tests
• Defect analysis
• Simulation and validation
• NetSniffer Wireshark
• Supporting test automation (Python, CI/CD)
• Reporting
• Stakeholder coordination and agile collaboration (Scrum / SAFe / Kanban)
• V-Model
• CI/CD automation with Python, Groovy, and frameworks (Selenium, PyTest)

Technologies:: CAN, Modbus, Ethernet, PLC, PROFINET, Codebeamer ALM, Scrum, SAFe, MS Teams, Git, CI/CD with GitLab CI and TeamCity, Windows Batch, FAS, Wireshark, Python, Enterprise Architect (EA), AI tools (e.g. ChatGPT, Microsoft Copilot), VS Code, Tia Portal, SCL, Python (Selenium, PyTest)

• Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
• Development and implementation of the marketing/sales strategy in close coordination with the department head
• Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
• Goal, annual, and budget planning for the EDL@Home business unit
• Leading and running team workshops to define goals & develop campaigns
• Campaign/content planning for different target groups
• Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
• Optimization of the customer experience across all channels
• Technical support/advice for the product teams during iterative implementation
• Building and managing a campaign dashboard to measure success
• Managing external agencies and internal teams
• Regular results presentations and reporting to department leadership
• Active stakeholder management

• Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
• Documentation of tasks and processes as well as onboarding of the future role holder

• Coordination and planning, execution, documentation, and analysis of test cases
• Development of test concepts considering best practices (e.g., test pyramid) with a focus on reliable, automatable test runs
• Implementation and maintenance of test cases according to the test concepts
• Technologies: Citrix Workspace, Shopify, Jira, Xray, MS Teams, MS SharePoint, Confluence, MS Office 365

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving the project goals
• Leading digitalization projects and their phases such as concept, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Conducting planning meetings
• Organizing, planning and conducting team, customer and requirements workshops with up to 50 participants at operational and management level
• Main contact for technical and functional topics as well as project coordination
• Recording and maintaining backlogs (user stories and EPICs) in Jira and turning requirements into user stories and prioritizing them
• Approval and publication of online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Creating and maintaining project documentation
• Planning and designing the nationwide rollout/reuse as part of the once-for-all principle via WSP/FIT-Connect
• Communication between stakeholders, customers, authorities and the Ministry of Economic Affairs, Industry, Climate Protection and Energy (MWIKE)
• Work according to the SCRUM method

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• Development and maintenance of a news portal CMS with interfaces.
• PHP development with HTML, CSS, SCSS, JavaScript, MySQL, Laravel, documentation of the interfaces and the system.
• Further development of the SSO system based on Laravel with a large API and connections to AWS, SAP, ERPS.
• Reorganisation and development of the news portals on the basis of a publish platform, services and interfaces to Google, Facebook, Twitter, SSO, SAP technical based on NodeJS with TypeScript and AWS.
• Technologies: PHP, Laravel, MySQL, JavaScript, Vue.js, NodeJS, TypeScript, jQuery, CSS, SCSS, SASS, Unix, Jira, Confluence, Git, Apache, Nginx, AWS.

• Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
• Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.

Responsibilities:

• Development of an SEO strategy based on keyword research
• Creation and optimization of landing pages
• Optimization of site structure, internal linking, and on-page factors
• Optimization of the Google Business Profile to improve local visibility
• Consulting and prioritization of further SEO measures

July 2024 - June 2025

• Accessibility expert in UI/UX design, WCAG testing, and consulting for the Accessibility Improvement Act
• Creation of an internal accessibility guide

Oskar Oldorf (Project Manager): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.