Qualtrics Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Qualtrics
Pauline Keating
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Imane Habitou
Last position:
Assistant Manager People insights/Intelligence at adidas HQ
- Collected, analysed, and interpreted HR data from multiple systems
- Conducted ad-hoc people data analyses for stakeholders
- Supported Employee Listening and ensured actionable survey insights
- Built intuitive dashboards and visualizations in SuccessFactors, PowerBI, and Qualtrics
- Produced regular reports and dashboards on key HR metrics
- Contributed to people analytics projects as a junior team member
- Collaborated with HR Tech and Data teams to improve data quality
- Ensured ethical and governed data use with Legal, Data Privacy, Labour Relations and Works Council
Trinica Abangco
Last position:
Marketing Insights & Analytics Manager, Shorts & GenAI (Interim) at YouTube (via Adecco)
- Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
- Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
- Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.
Florian Forster
Last position:
Senior Director, Global Education Excellence at IU.org - International University Group
Led agile transformations of 170 FTEs for Germany, the UK, and Canada, boosted efficiency by +15% and employee NPS by +36 bps.
Directed a 20-member AI/SaaS team to develop GenAI solutions for video/text development, cutting costs by 75% and increasing productivity by +50% through process training and workflow optimization.
Managed a €12M P&L, achieving €1.3M annual OpEx savings via organizational and process optimization and partner collaboration.
Noël Lohrey
Last position:
Freelance Senior Product Owner at Rewe Digital GmbH
- Interim Product Owner for two new applications as part of the introduction of a new bonus points program within the entire Rewe Group
- Coordination of cross-team planning (initiative management) and implementation
- Responsibility for product vision, roadmap, backlog and stakeholder management within an agile scaled product development team
- Successful Go Live with both applications on 2024-09-24
David Barel
Last position:
Senior UX Researcher & Strategic Consultant at adidas
- Leading mixed-methods discovery for the adidas Running App, using interviews, surveys (incl. choice-modeling), and AI-powered market/app-review intelligence to surface user needs and engagement opportunities.
- Partnering closely with Product, Content Storytelling, CRM, and Analytics teams to translate insights into product direction, segmentation opportunities, and rapid experimentation.
- Synthesizing extensive internal and external research to map knowns, identify critical knowledge gaps, and build an evidence-based research roadmap that supports continuous discovery and optimization.
- Championing AI-supported research practices by guiding cross-functional teams in leveraging AI for faster user feedback synthesis, market intelligence, and rapid workflows.
Anne-Yolande Bilala
Last position:
Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021) at QIAGEN
- Started from the ground up the market insights department supporting various stakeholders globally and across multiple areas under a new Center of Excellence.
- Managed and led over 200 small to large-scale research projects to inform business strategies.
- Played a pivotal role in driving market penetration for multiple products in infectious diseases, sample preparation, and genomics by validating product specifications and collaborating with product managers.
- Enhanced global contracting intelligence platforms, significantly boosting wins and productivity gains, contributing to annual federal wins of $5-8M.
- Measured and tracked product awareness, market and competitive intelligence, and customer satisfaction to drive strategic improvements.
- Designed market research studies in collaboration with external vendors to evaluate market opportunities for new product launches and market expansion.
- Led initiatives to improve market understanding and forecasting through primary/secondary data and competitor intelligence.
- Championed cross-functional collaboration with R&D, Medical Affairs, Corporate Development, Sales, and Marketing.
- Proactively identified revenue opportunities within existing and emerging customer segments by conducting in-depth market analysis.
- Led the development and management of a global Knowledge Management System, enhancing information access, boosting productivity, and reducing purchasing redundancies.
- Areas of focus: Cancer Research/Oncology, PCR, dPCR, Microbiome, HID, liquid biopsy, infectious diseases, sample preparation and more.
Vijay Shivarudraiah
Last position:
Head of Digital Product at Allride GmbH
- Defined and executed the end-to-end vision for Allride’s core mobility product, launching a fully functional mobile app on iOS and Android in under 3 months.
- Led product from 0 to 1 crafting roadmap, aligning teams, and driving execution to meet user needs and business objectives.
- Built a tiered S/M/L/XL subscription model based on mobility usage, launching the first MVP with built-in rewards and coupons to drive adoption of Allride’s recurring plans.
- Designed and implemented a high-conversion referral program that rewarded both referrers and invitees, driving 12% of new user acquisition through organic growth loops.
- Developed and launched Allride for Work, a B2B mobility benefit solution that enabled companies to offer sustainable commute plans to employees, driving corporate adoption and unlocking a new recurring revenue stream.
- Aligned product initiatives with sustainable mobility goals, contributing to rapid growth and early media coverage.
Patrick Antony
Last position:
Project Manager (P1) at Tech Mahindra GmbH
- Led end-to-end delivery of WHOacademy.org, defining product vision, success metrics, and execution strategy for a global learning platform built on Open edX and hosted on Azure.
- Drove program execution across cross-functional teams (UX, frontend, backend, mobile, DevOps, content), coordinating delivery of web (JavaScript) and iOS/Android applications through structured CI/CD pipelines, ensuring predictable, high-quality releases.
- Managed senior stakeholders across multiple WHO entities and external partners, aligning priorities, roadmap, and KPIs to measurable outcomes including platform adoption, performance, scalability, and learner engagement.
- Oversaw vendor and partner performance, ensuring compliance with SLAs, timelines, security, and quality standards.
- Led complex multi-organization migrations (IARC, PAHO, WPRO, OpenWHO), managing course, user, and data transitions with minimal disruption and clear risk governance.
- Provided post-launch Level 2 production support, collaborating with Global Service Desk teams and leveraging ServiceNow for incident, problem, and change management, ensuring platform stability and continuous improvement based on operational metrics.
Moritz Pommer
Last position:
Sr. UX Designer at Razorfish
- Development of microsites and digital campaigns
- Clients: Nissan, Audi, Ikea
Alana Rokus
Last position:
Principal Consultant at Digital Experience Company d.o.o.
- End-to-end ownership of various journeys, leading the conception phase and translation of business requirements into technical specification.
- Designing and creating omnichannel customer journeys across key touchpoints for a seamless customer experience (e.g., welcome or reactivation journey for online and offline buyers, including planning, execution, and reporting).
- Utilizing customer journey mapping to identify pain points and key moments that matter.
- Leveraging AI use cases for e.g. content mapping.
- Analyzing journey and survey results to identify optimization measurements for KPI improvements.
- Deep diving into data collection and activation strategies.
- Creation of profound CRM playbooks for markets to leverage full CRM potential.
- Benchmarking industry standards and analyzing competitors.
- Advising on loyalty program development and embedding into CRM activities.
- Leading CRM migration stream within a cross-cloud enterprise project.
- Preparing management presentations.
- Designing, creating, and analyzing customer surveys & campaigns.
- Supporting the customer service team in optimizing processes with service tools.
- Always adopting a customer-centric approach.
- Engaging in requirements engineering and working in agile scrum teams daily.
Natalie Schmitz
Last position:
Change & Communication Expert at Healthcare Cooperation
- Strategic consulting on knowledge transfer, change management and communication
- Stakeholder communication and engagement
- Development and implementation of change strategies
- Change impact analyses
- Ensuring quality gates
- Regular project communication (newsletter/intranet/Confluence/social media)
- Building and embedding a change agent network
- Design and implementation of relevant processes
- Coaching of executives
- Planning and execution of all activities in the area of change management
- Regular health checks to evaluate change readiness
- Facilitating reviews and workshops, including lessons learned
- Empowerment of specific target groups
- Designing and facilitating working sessions
- Coordinating implementation partners
- Risk assessments and planning of actions
Natsuko Hara
Last position:
Change Management and Organizational Effectiveness Lead at Freelance
- Current engagement: ERP implementation (Microsoft Dynamics365) for a global Automotive Supplier
Holger Zeisberger
Last position:
EU Controller for Cojali S.L. at Knorr-Bremse Systeme für Nutzfahrzeuge GmbH
- Audit and interpretation of monthly and quarterly financial statements
- Support for multi-year planning
- Development of monthly reporting
- Ad hoc tasks for sales, auditors and management
- P&L, balance sheet and cash flow analysis
- Supervision of the intellectual property project
Dr Serhat Gezer
Last position:
IT-Freelancer at IT-Freelancer
Discover over 15,000 top freelancers
Statistics of experts using Qualtrics
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
2.3 years
Positions per freelancer
8
Top business areas
Business Intelligence, Information Technology, Marketing
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Human Resources, Product Development, Project Management
Bachelor's degree or higher
100%
Master's degree or higher
79%
Doctorate
21%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
94%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Qualtrics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Qualtrics work
Qualtrics is used to collect and analyze experience data across customer, employee, product, and market research programs. Experts use it to design surveys, manage distributions, and turn responses into clear actions for teams that need fast feedback and reliable reporting.
Typical deliverables
- Survey flows, logic, and branching
- Dashboards and recurring reports
- Email, link, and panel distributions
- Feedback programs for CX, EX, and research
- Data exports and integrations
Platform skills
Strong professionals know the Qualtrics XM Platform, survey design, embedded data, and data mapping. They also work with APIs, SSO, and integration points to keep response data moving into CRM, HR, analytics, or support systems without losing structure.
When to hire
Companies bring in freelance expertise when a survey program needs rescue, a dashboard must be rebuilt, or a rollout needs clean setup across business units. In Germany, this often includes teams that want local-language surveys, cross-border reporting, or remote support with clear stakeholder communication.
What good experts do
Good specialists keep surveys short, logic clean, and data definitions consistent. They test flows, check permissions, document changes, and make sure results are usable for decision-makers, not just collected in a form.
Adjacent needs
- Experience management program setup
- Survey governance and quality control
- Reporting for leadership and operations
- Integration with CRM, HR, or BI tools
- Support for Qualtrics XM and legacy research setups
Frequently asked questions
Not sure where to start with Qualtrics? These answers cover the essentials.
Qualtrics is used to run surveys and experience programs for customers, employees, products, and market research. Companies use it to collect feedback, segment responses, and turn survey data into dashboards and actions. It is often part of broader experience management work, not just one-off questionnaires.
Qualtrics is usually chosen when a team needs deeper logic, stronger governance, and broader experience management workflows. SurveyMonkey is often simpler for basic surveys, while Medallia is strongly associated with enterprise feedback programs. The right choice depends on how complex the survey logic, reporting, and integrations need to be.
A strong Qualtrics specialist usually understands survey design, data structure, reporting, and stakeholder management. Useful adjacent skills include Excel, dashboard tools, CRM or HR integrations, and basic API work. If the setup includes enterprise login or data flow, knowledge of SSO and permissions also helps.
A small Qualtrics survey cleanup may only need someone who knows the platform well and can work quickly. A multi-team rollout needs a specialist who can handle governance, naming rules, embedded data, and reporting consistency. The more channels and audiences involved, the more important structured experience becomes.
Most Qualtrics work can be done remotely because setup, testing, and reporting happen online. On-site time can help during workshops, stakeholder interviews, or change management sessions, especially with distributed teams in Germany. Many projects combine remote delivery with a few live meetings for alignment.
Look for clear examples of survey architecture, clean logic, and reports that match business goals in Qualtrics. Good specialists explain how they handle embedded data, distributions, permissions, and QA before launch. They should also ask the right questions about audience, languages, and reporting needs.
No. Qualtrics started as a survey tool, but it is now used for broader experience management work. That includes customer feedback, employee listening, research programs, and operational reporting that connects survey results to action.
Bring the survey goal, target audience, question drafts, data fields, and the systems that need to receive the results. If you already use Qualtrics XM Platform or an older Qualtrics setup, share what is live today and what needs to change. Clear inputs save time and reduce rework.
The average hourly rate of freelancers in Germany who have used Qualtrics in their recent projects is 105 €, which corresponds to a daily rate of about 844 € based on an 8-hour working day.
Of the freelancers in Germany who have used Qualtrics in their recent projects, 100% hold at least a Bachelor's degree, 79% hold at least a Master's degree, and 21% hold a doctorate.
On average, freelancers in Germany who have used Qualtrics in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Germany who have used Qualtrics in their recent projects are English (100%), German (88%), and French (44%).
The most common industries among freelancers in Germany who have used Qualtrics in their recent projects are Information Technology (94%), Professional Services (69%), and Retail (63%).
The most common business areas among freelancers in Germany who have used Qualtrics in their recent projects are Business Intelligence (69%), Information Technology (69%), and Marketing (69%).
Main locations of FRATCH Experts, who have recently used Qualtrics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
