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HTML Expert

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Hire experts who structure responsive websites, semantic interfaces and accessible content with HTML, CSS and JavaScript. FRATCH connects you quickly with precise matches from vetted, available freelance professionals.

Meet FRATCH Experts who have recently used HTML

Verified expert

Michael H.

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Senior IT Project & Program Manager / Interim Manager

Schönau am Königssee
Michael H.

Last position:

Interim Head of IT / Transformation Manager at A German medium-sized industrial distributor, B2B e-commerce

Agile Transformation: introducing agile principles and transforming traditional IT departments into Scrum and Kanban teams

IT Operating Model: redesigning the IT organization and introducing modern delivery structures and roles

Flight Levels: building up Flight Levels practices within IT to align strategy, coordination and operational execution

Leadership & Coaching: recruiting Agile Coaches and coaching Scrum Masters and IT leaders

ERP Operations: acting as Interim Product Owner for the existing ERP landscape and ensuring business continuity

ERP Transformation: reorganizing and supporting the ERP migration as a Project Manager; Phase 1 (financial accounting) live since October 2025

Operational Core (ERP): establishing dedicated teams for ERP Support, Feature Development, and ERP Migration

Modern Workplace: initiating the transition towards a Microsoft 365-based cloud workplace environment

Integration: establishing a dedicated team to drive integration and connectivity initiatives

Warehouse Operations: building a cross-functional team to support logistics and warehouse-related capabilities

Maintenance & Operations (M&O): introducing a dedicated team for system engineering, security, stable operations and continuous improvement

AI Initiatives: identifying and promoting practical Artificial Intelligence use cases across the IT department

As Interim Head of IT for a German medium-sized industrial distributor, I am responsible for 31 IT employees and lead the digital and organizational transformation, reporting directly to executive leadership. I took over an IT department with almost no basic structures – no clear roles, processes, documentation or ticket system – and with significant technical debt that tied up most of its capacity. Introduced agile principles and ways of working in the IT organization and transformed the traditionally structured IT department into cross-functional Scrum and Kanban teams focused on transparency, collaboration, and customer value delivery.

Redesigned the entire IT organization by establishing a modern operating model, introducing new roles such as Product Owner, Scrum Master and Solution Architect and strengthening the organization through strategic hiring and targeted capability development. Recruited and onboarded Agile Coaches to accelerate the transformation and personally managed and coached Scrum Masters as well as IT department leaders to foster servant leadership, self-management and a culture of continuous improvement.

Aligned IT-internal planning across eight teams to three Flight Levels based on Klaus Leopold (strategy, coordination, team), laying the foundation for later company-wide portfolio management. Consolidated the backlog of more than 10 workstreams and prioritized it by business value and cost of delay. Introduced a ticketing system to increase transparency and enable data-driven decision-making, flow-based work management, and greater accountability at all levels.

Established and supported multiple cross-functional teams, including the Operational Core (ERP) domain with dedicated streams for Support, Feature Development and ERP Migration, as well as teams responsible for Warehouse Operations, Maintenance & Operations (M&O) including system engineering and security, Modern Workplace, Data Quality and integration initiatives. Worked closely with Agile Coaches to support team development, remove impediments, and continuously improve delivery effectiveness.

Acted as Interim Product Owner for the operation and enhancement of the existing ERP landscape while supporting the ERP migration as a Project Manager. Reorganized the project organization and had the already negotiated contract with the implementation partner realigned with a focus on approach and overall responsibility; Phase 1 (financial accounting) has been live since October 2025. Collaborated with the selected implementation partner to design and establish the project organization and target operating model for the ERP transformation, introducing agile delivery structures and ways of working. Facilitated the alignment between business, IT and the external vendor and played a key role in negotiating the contractual framework and delivery model to ensure a sustainable foundation for the transformation program.

Initiated the strategic modernization of the workplace environment through the adoption of Microsoft 365 cloud capabilities, establishing the foundation for enhanced collaboration, scalability and future digital services.

Launched AI initiatives to identify practical business use cases and promote the responsible adoption of Artificial Intelligence across the IT department. Encouraged self-management and empowered teams to take ownership of decisions, delivery and continuous improvement.

Verified expert

Peter V.

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IT Consultant

Weiterstadt
Peter V.

Last position:

IT Administrator at SEAT Deutschland

  • Creating concepts and architecture for domain integration (SEAT into the VW structure)
  • Domain trusts and administration
  • Operation and administration of Windows 2022/ 2025 servers and domains
  • Domain restructuring
  • GPO and SG editing and migration
  • DNS restructuring and migration

Technologies: Windows 2022, Active Directory, ADFS, AD Azure Connect, DHCP, DNS, GPO, VMWare vSphere, Hyper-V, Powershell, Jira, MS Office 365,), SCCM, VSAN Fileservices, Approximately 800 servers, 400 users

Verified expert

Michael S.

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IT & Test Consultant

Mainz
Michael S.

Last position:

IT & Test Consultant at Testing Experts GmbH

AI Readiness - Part 3: Creating an e-book on the use of AI in software testing

  • Designed and created an e-book on the sensible and safe use of AI in software testing from the perspective of an experienced test expert.
  • Used generative AI (ChatGPT, Perplexity Pro) as a sparring partner for structuring, wording suggestions and creating variations, with all content finally reviewed and approved using my own expertise.
  • Developed practical insights into the opportunities and risks of AI in testing, with a special focus on collaboration between testers and AI instead of “tester vs. AI”.
  • Title: “11 starke Gründe: Dream-Team statt Rivalen - Tester und KI sind gemeinsam unschlagbar”
  • Subtitle: “Wie Mensch und Maschine im Softwaretest das perfekte Team bilden – und warum reines KI-Testing riskant ist.”
  • Planned use of the e-book as a basis for workshops, customer meetings or internal training.
  • Technology: Generative AI, ChatGPT, Perplexity Pro, Microsoft Word, Adobe Acrobat, many years of hands-on professional testing experience, common sense.
Verified expert

Timo H.

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Cloud-native by conviction

Riedstadt
Timo H.

Last position:

Software Developer at Smiths Detection

  • Extension of a Swing-based UI for recording Security Restricted Articles during baggage screening.
  • Introduction of a new workflow for recording Deboarding Events.
  • Extension of the reporting system for Security Restricted Articles and Deboarding Events.
  • Implementation using JBoss Wildfly, PostgreSQL, spring-boot 3.x, Java 8/21, Swing, JSF, JAX-RS/Resteasy, Docker, Maven, Kiro.
Verified expert

Robert D.

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Software Architect

Lübeck
Robert D.

Last position:

Java Software Architect at adesso insurance solutions GmbH

Verified expert

Jürgen K.

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Management Consultant · Interim Manager, Cloud- & IT-Service Management (freelance)

Friedberg
Jürgen K.

Last position:

Interim Management / Company Succession – Process Analysis & Stakeholder Management

As part of preparing and providing operational support for a company succession:

  • Company analysis: Analysis of the overall economic, organizational and structural situation (current status, strengths/weaknesses, potential risks)
  • Process analysis: Recording and documentation of all relevant business processes (BPMN, UML) in the areas of management, finance, purchasing, sales and operations
  • Process optimization: Identification of weaknesses and inefficiencies, development and operational implementation of improvement measures
  • Stakeholder management: Identification and analysis of all relevant internal and external stakeholders; structured communication and coordination with former and future owners, shareholders and employees
  • Change management: Supporting employees and management throughout the handover process; building acceptance and trust among all parties involved
  • Governance & documentation: Preparation and handover of structured operating manuals, process documentation and an organizational manual for the new business owner
  • Risk & weakness analysis: Assessment of operational and strategic risks in the handover process and development of recommendations for action
  • Operational support: Interim assumption of management responsibilities; ensuring business continuity during the transition phase
Verified expert

David B.

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Senior Frontend Developer & UX Designer

Kassel
David B.

Last position:

TypeScript Developer & UX Designer at colle-il-diaccino.de

TOURISM

colle-il-diaccino.de · Holiday Accommodation

  • Designed and developed the website: interactive site map, accommodation comparison, and image galleries.
  • Implemented German, English, and Italian language versions. Set up inquiry forms with input validation and spam protection, language-specific SEO metadata, and automated tests.

Stack: Next.js, React, TypeScript, Tailwind, next-intl, React Hook Form, Zod, Resend, Playwright, Vitest

Verified expert

Niko S.

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Developing Architect / Solution Architect

Hamburg
Niko S.

Last position:

Developing Architect, Technical Lead "gridlytics" at HH Energienetze

  • Built a data integration platform for high-, medium- and low-voltage assets to enable contextual analysis of time series with master data from SCADA control systems (IEC 60870 104), INIS and SAP.
  • Responsible for the architecture and implementation of the solution, and acted as a sparring partner for the Product Owner.
  • Technologies used: Kotlin, Spring Boot, Maven, TimescaleDB, PostgreSQL, liquibase, Elements IoT, Docker, Kubernetes, Grafana, Python, jupyter and various API gateways.
Verified expert

Jens L.

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Interim Product Manager , Product Lead | B2B Platforms | AI Integration

Hamburg
Jens L.

Last position:

Consulting Digital Development & Transformation at European Mar GmbH

Developed the product vision and outcome strategy for a new registry platform, designed a management workshop for strategic alignment, conducted BPMN process mapping across systems and roles, analyzed user story practices and further developed them on an outcome basis, and brought together stakeholders from business departments, management and the external development partner.

Skills: Product Strategy, Outcome Roadmapping, Stakeholder Workshops, BPMN/Process Analysis, Miro, Linear

Verified expert

Christian P.

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BI Architect & Power BI Project Manager

Hünfelden
Christian P.

Last position:

Power BI Developer & Consultant in an Agile Team (SAFe) at DB InfraGO AG

Further Development of the Integrated Capacity Management Platform InKa

Rail Infrastructure

  • Power BI shared datasets and reports via DirectQuery on Amazon Redshift (timetable, construction and capacity data)
  • Automated report testing with Playwright in Docker containers, version control with GitLab
  • Concept and implementation of user communication (information page, changelog, known bugs)

Initial Situation:

The integrated capacity management platform (InKa) is a monitoring and analysis platform for data from timetable and capacity management: customer orders, infrastructure, timetable operations, construction, as well as route capacity and width. The data is stored and linked in a structured data warehouse. This makes it possible to create complex KPIs across different source systems and display current and future route utilization as well as construction activity across the network. The goal is to improve strategic, medium-term and intra-year planning and provide users with easy access to capacity management analyses.

Measures:

  • Enablement: Introduction of Power BI with training and workshops for development teams.
  • Consulting & Design: Problem analysis, concepts and solution consulting for reporting requirements; implementation of reporting solution plans.
  • Data Model: Development of shared datasets with DirectQuery on Amazon Redshift and import tables; DAX measures for utilization and capacity KPIs.
  • Development: Data analysis, data transformation and visualization in Power BI; extension and migration of business applications to Power BI; AI-supported development in VS Code with GitHub Copilot.
  • Test Automation: Automated testing of Power BI reports with Playwright; setup of the test environment in Docker containers.
  • User Communication: Concept and implementation of a central information page with hot news, changelog and known bugs, access from reports with report filters, updates via Power Automate.
  • Deployment: Management of Power BI Deployment Pipelines across the DEV, TEST and PROD environments.
  • Agile Working: Work in an agile team according to SAFe (Scaled Agile Framework); refinement of user stories and features including effort estimates in Jira; version control with Git and GitLab.
  • Quality & Documentation: Reviews for quality assurance, error analysis and resolution, technical documentation in AsciiDoc and Confluence.

Technologies: Power BI, DAX, Power Query, DirectQuery, Amazon Redshift, Git / GitLab, Deployment Pipelines, Playwright, Docker, AsciiDoc, Power Automate, Jira, Confluence, VS Code with GitHub Copilot, SAFe

Results:

  • Capacity management KPIs from multiple source systems combined on one platform
  • Transparency regarding current and future route utilization and construction activity across the network
  • Easy access to analyses for users
  • Automated regression testing of Power BI reports
  • User communication implemented: central information page with hot news, changelog and known bugs, directly accessible from the reports
Verified expert

Silvia B.

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Consultant

Überlingen
Silvia B.

Last position:

Business Consultant - Product Management Banking at Aareal Bank AG

  • Focus on optimizing and further developing the internal customer EBICS application
  • Functional and technical consulting for Aareal First Financial Solutions AG on EBICS standard products and applications in the areas of operations and further development, as well as project-related communication with external development partners and the product manufacturer to implement the corresponding technical optimizations
  • As the functional coordinator, providing advice on content-related and regulatory requirements as well as technical prerequisites and requirements, and bringing these together at the functional level
  • Consulting on the use of EBICS formats
  • Reviewing the current EBICS standard for optimization and further development potential
  • Analyzing the current state to identify development potential and deriving appropriate recommendations for action while considering regulatory requirements
  • Conducting EBICS tests throughout the project
  • Functional responsibility for requirements management and, in this context, recording and documenting requirements for such tests
  • Designing a functional and sustainable test management system
  • Conducting and evaluating tests
  • Consulting on sustainable quality assurance and audits
  • Project language: German and English
  • Tools/Methods: MS Project, MS Office, MS Visio, TestRail, Confluence, Jira, Business Logics Bankkrecher, Business Logics Test Data Generator, Business Logics Banking Tool, Business Logics Test System, DBEAVER, Squirrel, Unix Virtual Machines, WinSCP, Kitty, Putty, various Aareal Bank products, Online Banking Portal, Aareal Sign, core banking system, SAP Blue Eagle, SAP RE-FX, Aareon Wodis Sigma, Haufe Real Estate Wowinex, GAP Group Immotion, UTS Karthago, SAP IS-U/Waste, SIV kVASy, various EBICS clients
Verified expert

Samet P.

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IT Project Manager | Agile Coach (SAFe) | Product Owner | ITSM & ServiceNow | AI Consultant

Flörsheim am Main
Samet P.

Last position:

AI Consultant & Project Manager for Reporting Automation at Toyota Financial Services (EAR)

  • Documented complex financial reporting processes in deep-dive sessions with subject matter experts
  • Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
  • Identified the biggest time drains (40 % of close time)
  • Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
  • Created a validation rule catalog with 351 rules as the basis for pre-submission automation
  • Business case: estimated savings potential of 480–960 T€/year for the EAR region
  • Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
  • AI-supported project management workflows (minutes, tasks, knowledge synchronization)
  • Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools

Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint

Verified expert

Thomas K.

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Founder · PentaVision by Thomas Kreutle | Management Consultant specializing in AI & Digitalization

Ehingen
Thomas K.

Last position:

Founder at PentaVision by Thomas Kreutle

Part-time, full-time operations planned from 01/2027

Management consulting for automation, digitalization, interoperability, track & trace and artificial intelligence · Pharma/MedTech and mechanical engineering

  • Built a service portfolio across the five competencies: from analysis, architecture and planning to supported implementation.
  • Listed as a consultant by BAFA (09/2026): consulting services for SMEs as part of BAFA funding.
  • Established a brand identity, website and quality management handbook as the basis for consistent, transparent consulting quality.
Verified expert

Joaquim L.

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Freelance ABAP Developer, Logistics

Bonn
Joaquim L.

Last position:

SAP Senior ABAP Developer

SAP Data Migration Greenfield QM

In the QM module project, the focus was on migrating inspection plans and transferring Dynpro applications from the ECC system to the HANA system while adhering to development guidelines and clean code principles. The project involved the use of technologies and concepts such as ABAP Objects (ABAP OO), Clean Code practices, SMOD/CMOD enhancements, User Exits, Function Exits, BAdIs, interfaces, and classes. Writing complex reports for download and upload of change pointer information of inspection plan header.

Discover over 15,000 top freelancers

Statistics of experts using HTML

Aggregated from the professional profiles of matched freelancers.

Experience

19 years

HTML experts have 19 years of professional experience on average.

Position duration

3.1 years

HTML experts stay in a single position for 3.1 years on average.

Positions per freelancer

12

HTML experts have completed 12 positions on average over the course of their careers.

Top business areas

Information Technology, Product Development, Project Management

HTML experts have gathered most of their hands-on project experience in Information Technology, Product Development, and Project Management.

Top industries

Information Technology, Professional Services, Manufacturing

HTML experts are most in demand in Information Technology, Professional Services, and Manufacturing.

Certification focus areas

Information Technology, Product Development, Project Management

HTML experts earn their certifications most often in Information Technology, Product Development, and Project Management.

Bachelor's degree or higher

89%

89% of HTML experts hold at least a Bachelor's degree.

Master's degree or higher

52%

52% of HTML experts hold at least a Master's degree.

Doctorate

6%

6% of HTML experts have a doctorate (PhD).

Certifications per freelancer

2

HTML experts hold 2 professional certifications on average.

Most common languages

German, English, French

HTML experts most often speak German, English, and French.

Speak two or more languages

97%

97% of HTML experts speak two or more languages.

Based on our profile pool as of 5 Nov 2026.

Daily rate distribution

0% 25% 50% 75% 100%
6% of HTML experts charge less than €400 per day.
51% of HTML experts charge between €400 and €800 per day.
38% of HTML experts charge between €800 and €1200 per day.
4% of HTML experts charge between €1200 and €1600 per day.
1% of HTML experts charge €1600 or more per day.
<€400 €400-​800 €800-​1200 €1200-​1600 €1600+

The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.

Average rates of experts using HTML

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 743 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 752 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

HTML experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (90%)
  • Professional Services (41%)
  • Manufacturing (38%)
  • Banking and Finance (38%)
  • Automotive (37%)
  • Retail (37%)
  • Education (33%)
  • Media and Entertainment (31%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

What HTML does

HTML, or HyperText Markup Language, defines the structure and meaning of content on the web. It organizes headings, text, images, forms, navigation and embedded media so browsers can present a usable page. HTML5 is the current name commonly used for the modern standard and its semantic elements.

Where it is used

HTML sits at the foundation of websites, web applications, landing pages, email templates and content systems. Companies use it for public-facing interfaces, internal tools, documentation and campaign pages. Strong markup supports search visibility, accessibility, responsive layouts and reliable rendering across browsers.

  • Semantic page structures for websites and web applications
  • Accessible forms, navigation and content components
  • Responsive templates for editorial and commerce experiences
  • Email layouts with careful client compatibility

Ecosystem and tooling

HTML work rarely stands alone. Professionals usually combine it with CSS for presentation and JavaScript for interaction, while working with design systems, component libraries and browser developer tools. They may also use templating languages, static site generators, content management systems and frontend frameworks such as React, Vue or Angular.

When companies need specialists

Freelance expertise helps when a team is launching a new site, replacing inconsistent markup or turning designs into production-ready interfaces. It is also useful during accessibility improvements, CMS migrations, performance reviews and frontend refactoring. The right specialist can establish reusable patterns and document them for an internal team.

  • Convert design files into clean, responsive markup
  • Review pages for semantic and accessibility issues
  • Create templates for a CMS or static site generator
  • Align markup with a shared design system

What strong professionals deliver

A strong HTML professional chooses elements for their meaning, not only their visual result. They build clear document structure, usable forms, keyboard-friendly interactions and sensible heading hierarchies. They also test across browsers and screen sizes, validate markup, reduce unnecessary nesting and collaborate closely with design, content and frontend teams.

Choosing the right fit

Assess whether the specialist understands the project’s browser targets, content model, accessibility needs and handoff process. Ask to review comparable interfaces or templates and discuss how they handle responsive behavior, reusable components and changing content. For remote work, clear design files, repository access and written conventions support smooth collaboration; local teams may additionally value shared working hours and language skills.

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Frequently asked questions

Everything clients usually want to know about HTML, in one place.

HTML structures the content of websites, web applications, emails and digital documents. It defines elements such as headings, links, forms, images and navigation so browsers, search engines and assistive technologies can interpret a page.

HTML provides the structure and meaning of a page, while CSS controls presentation such as layout, spacing and color. JavaScript adds behavior and dynamic interaction, so most modern interfaces use all three together.

A capable HTML specialist should usually understand CSS, responsive layouts, accessibility and browser behavior. Familiarity with JavaScript, Git, design handoffs, content management systems and frontend frameworks is valuable when the work extends beyond static page structure.

HTML expertise is useful for new websites, design-to-code work, CMS templates, accessibility reviews and frontend cleanup. A freelancer can also help create reusable structures when an internal team needs consistent patterns but lacks time or specialist knowledge.

The right level depends on the scope rather than a fixed number of years. A simple landing page may need focused markup and responsive skills, while a large content system requires experience with templates, accessibility, component conventions and collaboration across teams.

HTML projects are often well suited to remote collaboration because files, designs, reviews and repositories can be shared online. Clear acceptance criteria, browser targets, feedback routines and access to the relevant CMS or codebase help remote and on-site teams work effectively.

Review whether HTML is semantic, readable, valid and suited to the content structure. Check keyboard navigation, form behavior, screen-reader interpretation, responsive rendering and browser compatibility rather than judging the visual appearance alone.

HTML5 remains the common term for modern HTML and its semantic elements, media support and form capabilities. Frameworks may generate markup, but they do not replace the need for well-structured HTML that browsers and assistive technologies can understand.

The average hourly rate of freelancers who have used HTML in their recent projects is 93 €, which corresponds to a daily rate of about 743 € based on an 8-hour working day.

Of the freelancers who have used HTML in their recent projects, 89% hold at least a Bachelor's degree, 52% hold at least a Master's degree, and 6% hold a doctorate.

On average, freelancers who have used HTML in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 3.1 years.

The most common languages among freelancers who have used HTML in their recent projects are German (97%), English (97%), and French (21%).

The most common industries among freelancers who have used HTML in their recent projects are Information Technology (90%), Professional Services (41%), and Manufacturing (38%).

The most common business areas among freelancers who have used HTML in their recent projects are Information Technology (93%), Product Development (84%), and Project Management (56%).

Main locations of FRATCH Experts, who have recently used HTML

Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Zurich Geneva Basel Bern

Countries:

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