HTML Experts in Berlin

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
• Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
• Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation

• Used OpenCode and AI-assisted software engineering to design, implement, refactor, test, and document an end-to-end RAW/SDTM/ADaM pipeline in R for Dr. Falk Pharma (07/2026), including metadata-driven transformations, automated validation rules and QC, traceability, and reproducible clinical outputs.

• Developed complex React/TypeScript frontend systems for highly customizable lens products.
• Designed internal tooling for validating and managing product configuration constraints.
• Led accessibility initiatives to align customer-facing applications with EU accessibility requirements.
• Worked extensively in large legacy codebases while incrementally improving maintainability and developer experience.
• Collaborated across multiple teams in an international e-commerce environment.

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Advising companies on building, migrating and optimising BI and reporting landscapes (Power BI, SQL, Python, ETL)

• 5 client engagements in real estate and finance since 05/2025: taking over and stabilising existing reporting, automating recurring standard and management reports, building cash-flow models

• Proposal and feasibility assessments for BI and reporting projects

• Using AI-assisted development (Claude Code) to accelerate automation, tooling and web/app development

• Custom ERP system

• Problem: A client's core processes ran on scattered, siloed Excel files with no central data storage – error-prone, hard to scale and impossible to analyse end-to-end.

• Approach: Captured the business processes and requirements, modelled the data and developed iteratively together with the business team.

• Implementation: Built a tailored, web-based ERP system with a central database, role-based modules and automated reporting – delivered using AI-assisted development in Claude Code.

• Timesheet app

• Starting point: Time tracking based on an overgrown, macro-heavy Excel template – maintenance-intensive, single-user and error-prone.

• Implementation: Migrated all functionality and VBA macros into a standalone web app with central data storage, multi-user support and automated reporting.

• Cash-flow modelling

• Starting point: The existing cash-flow model covered standing investments only; project developments were missing from steering.

• Implementation: Built and extended the CF model to include project-development cash flows.

• Optimisation: Reviewed and optimised existing CF models and expanded the KPI outputs for reporting and steering.

• Led the end-to-end delivery of enterprise full-stack web applications by driving requirement analysis, solution design, frontend and backend development, database design, API integration, code reviews, team coordination, Agile execution, CI/CD deployments, production support, performance optimization, security implementation, and stakeholder collaboration to deliver scalable, high-quality software solutions.

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Founded an AI-powered scheduling and business-management SaaS for SMBs, owning technology strategy, architecture, product development, UX, billing and go-to-market execution.
• Architected and shipped a multi-tenant platform with REST APIs, RBAC, CRM, billing and notifications, powering the manager dashboard, admin console, booking experience and iOS/Android applications.
• Led and mentored 7 software engineers, 1 DevOps engineer, 1 QA engineer and 1 UX/UI designer, while remaining hands-on across backend, frontend and product delivery.
• Built AI voice and chat agents using Python/FastAPI, OpenAI and Anthropic APIs, RAG, pgvector and tool calling; integrated Twilio, Google Calendar/Meet, Stripe and Firebase.
• Owned production infrastructure and automated delivery across separate environments using Docker, Nginx, GitHub Actions and Grafana; represented the company at accelerators and international startup events.

Selected stack: Python, FastAPI, Node.js, Vue 3, React/Next.js, React Native, PostgreSQL, Redis, Docker

• Led development of RunBot AI assistant autonomously using LLM-powered workflow automation (React, TypeScript, Java, MongoDB, NATS)
• Architected TMS platform providing unified transportation management and real-time logistics visibility with AI processing pipelines
• Designed event-driven microservices architecture supporting marketplace
• Drove architectural decisions and technical leadership across full-stack platform development

• Senior software engineer focused on React, TypeScript and AI-assisted product workflows
• Build frontend systems for complex SaaS products, internal tools and operational workflows
• Recent work includes AI evaluation tooling, support reliability analysis and developer-focused QA systems
• Available for freelance and contract engagements, especially remote-first projects

• Savills is one of the world's leading property advisors with 700+ offices worldwide. In Berlin, I built core digital solutions for the valuation business, replacing legacy Access-based workflows with an enterprise-grade web app built on Vue.js.
• Frontend Architecture & Scalability: Designed scalable Vue + TypeScript frontend architecture for internal enterprise applications, integrating a Symfony backend and interactive maps.
• Legacy Modernization: Led the modernization of legacy jQuery-based systems into maintainable Vue-driven applications, improving performance, maintainability, and efficiency across business workflows.
• PDF Report Workflow Automation: Engineered Twig-based automated PDF generation pipelines that reduced manual report preparation time by ~80%, saving approximately 12h per analyst/month.
• Design System & Frontend: Built a scalable SASS-based design system using mixins, maps, functions, and reusable UI patterns for consistency and long-term maintainability.

• Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
• Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
• Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
• Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
• Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow