Yalcin (Berkay) Isikci-Marketing & CRM: Customer Working Student - Engineer
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Experience
Marketing & CRM: Customer Working Student - Engineer
DeepSpin
- Supported R&D efforts for MRI device prototypes, including installation and journey mapping, segmentation, and testing of Modix3D's Big Meter model.
- Contributed to product design by creating enclosure prints for beta prototypes.
- Conducted research and provided actionable insights to improve product functionality.
- Streamlined task organization and implemented process improvements to enhance development efficiency.
- Optimized campaigns with A/B testing mindset.
Field Service Engineer
General Electric Healthcare
- Developed technical documentation and training materials to enhance knowledge transfer across global teams.
- Partnered with Product, Marketing, and Commercial teams to align messaging and improve technical communication.
- Leveraged data analysis to identify workflow inefficiencies and implement operational improvements.
Long-Term Intern
Medtronic
- Adapted sales and training materials for local markets.
- Performed competitor analysis and contributed to product positioning strategies.
- Participated in knowledge-sharing initiatives, supporting cross-functional efficiency.
Industry Experience
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Experienced in Healthcare.
Business Area Experience
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Experienced in Marketing, Business Intelligence, Operations, Sales, Strategy, and Product Development.
Summary
Enthusiastic and results-oriented professional with a background in engineering, data analytics, and cross-team communication, pursuing a career in sales and marketing. Gained hands-on exposure to marketing and commercial operations through roles at GE Healthcare and Medtronic, where responsibilities included adapting sales materials for local markets, conducting competitor analysis, and collaborating with commercial teams to communicate technical value to customers. Freshly graduated from my Master’s in Data Analytics in Berlin to combine data-driven strategy with creative marketing execution.
Skills
- Marketing & Crm: Customer Journey Mapping, Segmentation, Campaign Optimization, A/B Testing Mindset.
- Data Analytics: Sql, Kpi Tracking, Google Sheets, Excel, Reporting Dashboards.
- Digital Tools: Jira, Asana, Microsoft Office Suite, Data Visualization.
Languages
Education
Berlin School of Business and Innovation
Master’s degree, Data Analytics · Data Analytics · Berlin, Germany
Isik University
Bachelor’s degree, Biomedical Engineering · Biomedical Engineering · İstanbul, Turkey
Certifications & licenses
Generative AI For Beginners
Aakriti E-Learning Academy
Data Science And Machine Learning Bootcamp
Berlin School Of Business And Innovation
Advanced SQL For Data Analysis
Coursera
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Experience
Expertise
Qualifications
Profile
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