Linda Frueh-Executive Advisor | Business Strategy | Enterprise Transformation | Leadership
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Experience
Chief Product & Commercial Officer | Chief Digital Officer
Advanzia Bank S.A.
Executive and leadership responsibility: + Member of the Management Committee. + Development of the business and digital strategy. + Product and customer value management, and commercial value creation. + Management of company-wide transformation initiatives. + P&L responsibility + Leadership, development, and coaching of managers and teams.
Further details on the strategic contribution are available in the CV.
Various senior positions in platform and product management.
Wirecard Technologies AG
Leadership responsibility: + Strategy for international acquiring platform. + Development of digital business models and commercial value creation. + Portfolio and product strategy. + Payment innovations and value-added services. + Business transformation. + Leadership, development, and coaching of managers and teams.
Further details on the strategic contribution are available in the CV.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Strategy, Information Technology, and Operations.
Summary
I am convinced that strategy, transformation, and leadership are not goals in themselves. They are the levers companies use to create long-term customer relevance, sustainable business models, and lasting competitive advantage.
Successful transformation happens when strategy, leadership, organization, and people evolve together. For that reason, transformation is first and foremost a leadership task - and not a project to introduce new technologies or processes.
Leadership teams work with me when strategic decisions require more than external advice. They are looking for an experienced sparring partner who combines strategic thinking with many years of executive experience and understands how companies translate ambitious goals into sustainable organizational capabilities and skills.
Depending on the need, I support organizations as an executive sparring partner, strategy advisor, or interim executive and help leadership teams in the different phases of their transformation.
Skills
- (Interim) Executive Leadership
- Leadership Team Alignment
- Strategy Alignment & Operational Execution
- Digital & Product Strategy
- New Business Models & Commercial Value Chains
- User Experience & Customer Relevance
- Transformation Execution
- Business Transformation
- Transformation Governance
- Technology Adoption
- Operational Resilience
- Change Management
Languages
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Linda is based in Trier, Germany and can operate in on-site, hybrid, and remote work models.
Linda speaks the following languages: German (Native), English (Advanced).
Linda has at least 19 years of experience. During this time, Linda has worked in at least 2 different roles and for 2 different companies. The average length of individual experience is 10 years and 6 months. Note that Linda may not have shared all experience and actually has more experience.
Based on recent experience, Linda would be well-suited for roles such as: Chief Product & Commercial Officer | Chief Digital Officer, Various senior positions in platform and product management..
Linda's most recent position is Chief Product & Commercial Officer | Chief Digital Officer at Advanzia Bank S.A..
In recent years, Linda has worked for Advanzia Bank S.A..
Linda is most experienced in industries like Banking and Finance and Information Technology.
Linda is most experienced in business areas like Product Development, Strategy, and Information Technology. Linda also has some experience in Operations.
Linda has recently worked in industries like Banking and Finance.
Linda has recently worked in business areas like Information Technology, Operations, and Product Development.
Linda is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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