Kübra Ören - Executive Director, Business Development, Product Management, and Marketing

Q: What languages does Kübra speak?

Kübra speaks the following languages: English (Advanced), German (Intermediate) .

Q: How many years of experience does Kübra have?

Kübra has at least 25 years of experience. During this time, Kübra has worked in at least 9 different roles and for 6 different companies . The average length of individual experience is 3 years and 9 months . Note that Kübra may not have shared all experience and actually has more experience.

Q: What is Kübra's latest experience?

Kübra's most recent position is Executive Director, Business Development, Product Management, and Marketing at SigortaAcentesi.com - RS Otomotiv .

Q: What companies has Kübra worked for in recent years?

In recent years, Kübra has worked for SigortaAcentesi.com - RS Otomotiv , TIKTAK (Shared Mobility) , and LETGO .

Q: Which industries is Kübra most experienced in?

Kübra is most experienced in industries like Automotive , Transportation , and Information Technology . Kübra also has some experience in Insurance and Retail .

Q: Which business areas is Kübra most experienced in?

Kübra is most experienced in business areas like Business Intelligence , Customer Service , and Strategy . Kübra also has some experience in Marketing , Product Development , and Sales .

Q: Which industries has Kübra worked in recently?

Kübra has recently worked in industries like Information Technology , Insurance , and Transportation .

Q: Which business areas has Kübra worked in recently?

Kübra has recently worked in business areas like Strategy , Marketing , and Product Development .

Q: What is Kübra's education?

Kübra holds a Master in Business Administration from Boğaziçi University and a Bachelor in Industrial Engineering from Istanbul Technical University .

Recommended expert

Turkey

Check rate

Experience

Sep 2024 - Present

1 year 8 months

Executive Director, Business Development, Product Management, and Marketing

SigortaAcentesi.com - RS Otomotiv

Led product, commercial, and marketing functions for an insurtech aggregator marketplace platform.
Spearheaded new business development initiatives, focusing on technological service and product innovation within the insurance sector.
Oversaw product analysis, digital experience (DX) and user experience (UX) design, and UI design, leading project execution to commercialize new products.
Defined and executed the digital product management strategy, designing business models, and leading the entire product lifecycle from ideation through launch and post-launch optimization.
Developed and implemented strategic marketing initiatives for corporate branding and product branding, enhancing the company's market position.
Designed and executed strategic and tactical communication and promotional activities targeting B2B users, the primary customers of our designed products.
Crafted and implemented digital performance marketing strategies to drive brand growth, including regular performance monitoring and growth hacking initiatives.
Created and managed digital growth plans for brand social media accounts, optimizing online presence and engagement.
Led a cross-functional team responsible for product development, digital experience design, and integrated marketing efforts.
Spearheaded digital marketing campaigns for newly developed products, ensuring effective market penetration and sustainable growth.
Orchestrated expansion strategy in coordination with the Sales Team, aligning marketing efforts with overall business objectives.
Designed and led comprehensive marketing plans for newly generated product brands, ensuring cohesive brand messaging across all channels.
Led and manage the Business Development, Product, UX-UI and Brand Growth team

Feb 2023 - Aug 2024

1 year 7 months

Head of Business Development

TIKTAK (Shared Mobility)

Directed and managed three main business lines: Corporate Sales, Brand Partnership, and Strategic Expansion.
Held direct P/L responsibility, overseeing commercial capabilities and ownership of marketing, sales, and growth strategies for the business unit.
Led Corporate Sales Team and Business Development Team.
Defined the strategic corporate sales framework to support the firm's growth strategy.
Led both small-to-mid sized and large sized corporate sales teams.
Designed lead generation framework via digital marketing, events, and sponsorships.
Managed big account sales customer relations.

Apr 2022 - Jan 2023

10 months

Head of Electrified Vehicles Business Unit

TIKTAK (Shared Mobility)

Held direct P/L responsibility for the Electrified Vehicles Business Unit.
Designed the business unit organization.
Led the business unit team in the design and execution of commercial and operational capabilities.
Established all strategic KPIs and management dashboard schemes.
Monitored day-to-day customer experience and operational performance.
Coordinated and led marketing and communication plans.
Defined and activated main expansion areas in the city for Electrified Rental Stations.
Led the partnership models for potential expansion schemes.
Led and manage the Business Development Team.

Mar 2021 - Apr 2022

1 year 2 months

Business Development Senior Manager

LETGO

Responsible for both Oto+ and Goods lines' expansion strategy and business development, including business model design, financials, and new partnerships.
Led new location and geographical expansion business model evaluation.
Managed partners/vendors scan, evaluation, and partnership relations.
Oversaw expansion partners/vendors contracts relations.
Designed new expansion business models and prepared them for execution.
Followed up on new business model execution plans until delivery to Operation Teams.
Acted as the PM lead and coordinated internal key commercial process development projects, reporting to Global Head Quarters.

Jul 2015 - Feb 2021

5 years 8 months

Customer Experience Manager

TOFAŞ

Reported directly to the CEO, owning company-wide customer experience initiatives.
Redefined and installed the end-to-end customer strategy map of the whole organization.
Designed and supported the installment of the first Voice of Customer Platform.
Led end-to-end UX design of "Fiat Yol Arkadaşım Connected Car" Mobile App Platform.
Led business design of gamification approach on “Fiat Yol Arkadaşım" for member engagement.
Led design and implementation of customer experience strategy for After Sales Online store, Voice Aided In Car Assistant, Dealer Digital Signage Platforms and On Site Configurator, Online Service Appointment, Courtesy Car After Sales Value Proposition, Fiat Brand Web/Mobilesites, Online car sales.
Designed end-to-end experience of TOFAŞ Go, an internal mobile and web platform for Employee engagement.
Implemented Customer Journey Analytics Data Science project.
Established the first Voice of Customer and design thinking methodology to feed into new R&D product design phase for Egea and Doblo Facelift initiatives.
In coordination with HR Department took active role in Employee Experience researches and mapping.
First establisher and owner of Design Hackathons in the organization.
Leading member and mentor of the Innovation platforms of the organization.
Key leading member of the Digital Transformation Committee.

Oct 2010 - Jul 2015

4 years 10 months

Customer Experience Lead

TOFAŞ

Established and led the Customer Experience Department in the organization in 2010.
Designed the first Customer Experience Strategy framework of the organization.
Established first Customer Journey Maps and Process Blueprints and rolled them out.
Led all Customer Experience Qualitative and Quantitative Customer Insight Researches.
Established Design Thinking Problem Solving Methodology in service experience design.
Designed and executed Customer Experience Measurement infrastructure (CXI measurement).
Designed and supported the implementation of branded value propositions of new customer experience initiatives and dealer customer-oriented processes.
Trained and mentored all dealer networks on Customer Experience strategy and Experience initiatives and measurement scheme.

Dec 2005 - Oct 2010

4 years 11 months

CRM Responsible

TOFAŞ

Managed CRM marketing via end-to-end execution of CRM campaign management tools (Tofaş in-house, Paro/Koç integrations, Oracle Siebel).
Designed and implemented CRM campaigns.
Coordinated BTL marketing communication of all CRM campaigns.
Led the process of the design of the unified customer Data Warehouse.
Led the establishment of analytical CRM models (next best action analytics, propensity models, segmentation).
Designed and executed the first Branded Loyalty Programs in the company (Fiat-Hayat Boyu Fiat and Alfa Romeo-AROC).
Empowered and trained Dealers on CRM and loyalty programs.
Led the design of branded mobile app platform for Fiat brand (Fiat Yol Arkadaşım first edition in 2013).

Sep 2004 - Dec 2005

1 year 4 months

Business Development Supervisor

Yurtiçi Lojistik

Identified potential sectors and customers.
Developed compelling value propositions.
Delivered sales pitches.
Designed business plans, feasibility studies, and RFP preparation.
Designed contracts and led negotiations for big accounts.
Closed sales for new customers for big accounts.
Managed CRM responsibilities for assigned existing customers, focusing on revenue and business growth.
Led and mentored the Business Development Team.

Sep 2001 - Sep 2004

3 years 1 month

Business Development Specialist

TNT Post Group Lojistik

Conducted market research.
Generated sales leads.
Conducted customer site visits and delivered sales pitch presentations.
Conducted operational and cost feasibility studies for the related projects.
Designed business plans, feasibility studies, and RFP preparation.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Transportation, Information Technology, Insurance, and Retail.

Automotive

Transportation

Information Technology

Insurance

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Customer Service, Strategy, Marketing, Product Development, and Sales.

Business Intelligence

Customer Service

Strategy

Marketing

Product Development

Sales

Summary

Highly accomplished and results-oriented digital product and business development leader with 25+ years of experience driving growth and innovation in the logistics, automotive, e-commerce and insurance sector. Proven ability to lead cross-functional teams, develop and execute successful strategies, and deliver exceptional results.

Expertise in product management, digital marketing, sales, and business development.

Passionate about leveraging technology to solve complex problems and create impactful solutions.

Languages

English

Advanced

German

Intermediate

Education

Oct 1999 - Jun 2001

Boğaziçi University

Master of Business Administration, MBA · Business Administration · Istanbul, Turkey

Oct 1995 - Jun 1999

Istanbul Technical University

Industrial Engineering · Istanbul, Turkey

Statistics

Experience

Total positions 9

Experience in Automotive 16 y

Avg length 2 y 8 m

Longest experience 5 y 7 m

Expertise

Recent roles Executive Director, Business Development, Product Management, and Marketing, Head of Business Development, Head of Electrified Vehicles Business Unit

Main industries Automotive, Transportation, Information Technology

Main business areas Business Intelligence, Customer Service, Strategy

Qualifications

Highest degree Master

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Kübra speak?

Kübra speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Kübra have?

Kübra has at least 25 years of experience. During this time, Kübra has worked in at least 9 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Kübra may not have shared all experience and actually has more experience.

What roles would Kübra be best suited for?

Based on recent experience, Kübra would be well-suited for roles such as: Executive Director, Business Development, Product Management, and Marketing, Head of Business Development, Head of Electrified Vehicles Business Unit.

What is Kübra's latest experience?

Kübra's most recent position is Executive Director, Business Development, Product Management, and Marketing at SigortaAcentesi.com - RS Otomotiv.

What companies has Kübra worked for in recent years?

In recent years, Kübra has worked for SigortaAcentesi.com - RS Otomotiv, TIKTAK (Shared Mobility), and LETGO.

Which industries is Kübra most experienced in?

Kübra is most experienced in industries like Automotive, Transportation, and Information Technology. Kübra also has some experience in Insurance and Retail.

Which business areas is Kübra most experienced in?

Kübra is most experienced in business areas like Business Intelligence, Customer Service, and Strategy. Kübra also has some experience in Marketing, Product Development, and Sales.

Which industries has Kübra worked in recently?

Kübra has recently worked in industries like Information Technology, Insurance, and Transportation.

Which business areas has Kübra worked in recently?

Kübra has recently worked in business areas like Strategy, Marketing, and Product Development.

What is Kübra's education?

Kübra holds a Master in Business Administration from Boğaziçi University and a Bachelor in Industrial Engineering from Istanbul Technical University.

What is the availability of Kübra?

Kübra is immediately available for suitable projects.

What is the rate of Kübra?

Kübra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.