Florian Bartsch-Senior UI/UX Designer

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Experience
Senior UI/UX Designer
T&P | LIMS Laborsoftware
- Conceptualization and design of a user interface for a complex laboratory software
- Transformation of the existing Windows software into a web-based solution
- Research, development and documentation of personas, user journeys & flows in a scientific lab environment
- Development of a standalone design system
Senior UI/UX Designer
A1
- Complete functional and visual enhancement of the existing e-commerce sites on a1.net
- Elaboration and design of a responsive UI
- Research, analysis & documentation of SEO data
- Elaboration of user-centered interaction concepts with consideration for accessibility according to WCAG 2.1, BITV, and ISO 9241
- Design of high-fidelity mockups & prototypes
- Further development of the A1 Fresh Design Library
- Design support in technical implementation as well as quality tests
- Support & analysis of user test results
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI Designer
BMW
- Development & optimization of information architectures for various back-office applications (e.g., risk analysis, material requirements, financial reporting)
- Implementation of the UI design based on the introduction of the new BMW design system
- Results led to a significantly improved user experience and usability in dynamic UI tests
- Design support in technical implementation as well as quality tests
- Consideration of accessibility according to WCAG 2.0
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX Designer
Sixt
- Initiation and design of a new design library for the back-office application
- Creation of various use cases such as dashboards or widgets
- Transformation of the design library from Sketch to Figma
- Research, development and documentation of personas, user journeys & flows in the pricing & yield environment
- Conceptualization of data visualization options for complex metrics and scenarios
- Feedback rounds with product owners and stakeholders
- Design support in technical implementation as well as quality tests
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX Designer
BMW
- Development of a cloud application with dynamic and smart search functionalities and a widget concept based on a search algorithm for autonomous driving
- Further development of existing information architectures and conception of new functionalities
- Drafting of user flows for various user interactions
- Implementation of the UI design based on the Density Design System
- Consideration of accessibility according to WCAG 2.0
- Design of high-fidelity mockups & prototypes
- Conducting & evaluation of user tests
- Design support in technical implementation as well as quality tests
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retros
Senior UI/UX-Designer
Sparkasse
- Complete redesign of the existing e-commerce website
- Developing and creating a responsive design
- Research, analysis & documentation of user data
- Development and optimization of the existing information architectures
- Creating user-centered interaction concepts
- Further development of the Mehrwert Design Library, transforming the design library from Sketch to Figma
- Considering the application’s accessibility according to WCAG 2.0
- Design support in technical implementation and quality testing
- Supporting and analyzing user test results
- Agile project management (Scrum), regular participation in dailies, plannings, reviews, and retrospectives
Senior UI/UX-Designer
BMW
- Development and design of a complex user interface for training an AI for autonomous driving
- Knowledge exchange with the autonomous driving department
- Further development of existing information architectures and concepting new features
- Drafting user flows for various user interactions
- Implementing the UI design based on a custom design system following BMW design guidelines
- Creating high-fidelity mockups & prototypes
- Considering accessibility according to WCAG 2.0
- Conducting and analyzing user tests
Senior UI/UX-Designer
T-Systems
- Development and design of a user interface to showcase blockchain technologies in IT security
- Creating graphical visualizations of blockchain technology for IT trade shows
- Knowledge exchange with the IT security department
- Research, analysis & documentation
- Creating user-centered interaction concepts
- Considering accessibility according to WCAG 2.0
- Creating high-fidelity mockups & prototypes
- Agile project management (Scrum), regular participation in dailies, plannings, reviews & retrospectives
- Support in technical implementation and quality testing
UI/UX-Designer
Swisscom
- Further development of the existing user portal on the Swisscom website
- Implementing various UI designs in the look & feel based on developed personas
- Collaboration with a market research institute
- Drafting user flows for different user interactions
- Creating high-fidelity mockups & prototypes
- Considering accessibility
- Conducting and analyzing A/B tests
- Agile project management (Scrum), regular participation in dailies, plannings, reviews, and retrospectives
UI/UX-Designer
Sparkasse
- Complete redesign of the existing e-commerce iOS & Android apps
- Adapting concepts and designs for all federal Sparkasse branches
- Research, analysis & documentation of user data
- Development & optimization of existing information architectures
- Creating user-centered interaction concepts
- Further development of the Mehrwert Design Library
- Considering the application's accessibility (WCAG)
- Design support in technical implementation and quality testing
- Supporting and analyzing user test results
- Agile project management (Scrum), regular participation in dailies, plannings, reviews, and retrospectives
Web Developer
Pharma SGP
- Implemented various UI designs in the look & feel based on different pharmaceutical products and target audiences
- Technically implemented the designed UI for landing pages in CMS systems
- Ensured accessibility, especially for older audiences
- Conducted and analyzed user tests
- Agile project management (Scrum), regular participation in dailies, plannings, reviews, and retrospectives
UI/UX Designer
msg Systems
- Conceptualized and redesigned the existing business websites of msg Systems and its subsidiaries based on a newly developed web component library
- Defined and created design patterns for the web component library according to design guidelines
- Research, evaluation, and documentation
- Developed and optimized existing information architectures
- Provided design support in technical implementation and quality testing
- Oversaw and analyzed results from user tests
- Agile project management (Scrum), regular participation in dailies, plannings, reviews, and retrospectives
Art Director
ACTIWORKS
Project Manager
Possible
Graphic Designer
Puzzle Pictures
Traineeship
Porsche
Media Designer
OELFELD Media Design
Media Designer
Steffen und Bach
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Automotive, Biotechnology, Information Technology, Banking and Finance, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Information Technology, Marketing, Quality Assurance, and Research and Development.
Summary
As a Senior UI/UX Designer and User Experience Specialist, I have over ten years of professional experience, which I gained through successfully completing numerous projects. My strengths include the user-centered design lifecycle, from user research and concept development to visual design and creating interactive prototypes.
My solid theoretical background in interface design and usability allows me to create appealing and intuitive designs that focus on the needs of users. I have studied the theoretical foundations of design in depth to develop a deep understanding of how users interact with digital interfaces.
Renowned clients such as A1 Telekom Austria, BMW, msg Systems, Porsche, Sparkasse, Sixt, Swisscom, and T-Systems have trusted my expertise and appreciated my ability to effectively implement complex design requirements. Additionally, I have several years of technical know-how in web and frontend development as well as content management.
Skills
Core Competencies
- Research, Development & Documentation Of Ux Strategies, Personas, User Journeys & Flows
- Conceptual Design Of Information Architectures & Ui Prototypes
- Accessible Design (Bitv, Iso 9241, Wcag 2.1) For Digital Products Such As Mobile Apps, Complex Saas Applications & Responsive Websites Or Shops
- Atomic Design As Well As Definition & Design Of Ui Patterns And Design Tokens
- Creation & Further Development Of Design Libraries Based On Design Guidelines
- Planning, Conducting & Evaluation Of Ui/Ux Workshops, Interviews & User Tests
- Design Quality Testing In Technical Implementation
General Competencies
- Design Thinking & Processes
- Collaborative & Agile Work (Scrum)
- Security- And Data Protection-Compliant Project Execution
Industry Experience
- Automotive
- Banking
- It
- Media
- Pharma & Medical Technology
- Food
- Telecommunications
- Public Administration
Tools & Technologies
- Figma
- Sketch
- Invision
- Adobe Creative Cloud
- Zeplin
- Miro
- Conceptboard
- Axure
- Css
- Html
- Atlassian
- Jira
- Confluence
- Office 365
- Webflow
- Wordpress
- Typo3
- Git
- Storybook
Languages
Education
Jade University of Applied Sciences
Bachelor Of Arts · Media Management And Design · Germany
IHK Braunschweig
Vocational training · Media Designer · Braunschweig, Germany
Certifications & licenses
Accessibility WCAG 2.1
Udemi
SAP Fiori Overview: Design, Develop And Deploy
Open SAP
Agile Project Management
Jade University Of Applied Sciences
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Florian is based in Füssen, Germany and can operate in on-site, hybrid, and remote work models.
Florian speaks the following languages: German (Advanced).
Florian has at least 17 years of experience. During this time, Florian has worked in at least 11 different roles and for 15 different companies. The average length of individual experience is 1 year and 11 months. Note that Florian may not have shared all experience and actually has more experience.
Based on recent experience, Florian would be well-suited for roles such as: Senior UI/UX Designer, Senior UI Designer, Senior UI/UX-Designer.
Florian's most recent position is Senior UI/UX Designer at T&P | LIMS Laborsoftware.
In recent years, Florian has worked for T&P | LIMS Laborsoftware, A1, BMW, and Sixt.
Florian is most experienced in industries like Media and Entertainment, Automotive, and Biotechnology. Florian also has some experience in Information Technology, Banking and Finance, and Advertising.
Florian is most experienced in business areas like Product Development, Project Management, and Information Technology. Florian also has some experience in Marketing, Quality Assurance, and Research and Development.
Florian has recently worked in industries like Automotive, Biotechnology, and Telecommunication.
Florian has recently worked in business areas like Product Development, Information Technology, and Project Management.
Florian holds a Bachelor in Media Management And Design from Jade University of Applied Sciences.
Florian has 3 certificates. These include: Accessibility WCAG 2.1, SAP Fiori Overview: Design, Develop And Deploy, and Agile Project Management.
The availability of Florian needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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