Can Yagiz-Global Client Strategy & Intelligence Director – Media Economy
Check rate
Experience
Global Client Strategy & Intelligence Director – Media Economy
Publicis Groupe
- Directed ad-economy forecasts across 50+ markets (~$600B spend).
- Built AI-driven BI platforms (MAPE 8–10%) and automated pipelines for scenario planning.
- Produced competitive intelligence on digital platforms (Meta, Alphabet, Amazon, TikTok) using SMI, Euromonitor, eMarketer, Salesforce, Eurostat, and broker research.
- Delivered C-suite briefings and board-level reports, simplifying complex adoption and monetization dynamics into strategic recommendations.
- Coordinated 20+ analysts globally, standardizing methodologies and outputs.
Director, Business Development and Growth Intelligence
Publicis Groupe
- Embedded live intelligence into pitches (Adobe, Aldi, LVMH, Lego, Mondelez, Pfizer), contributing to strategic wins.
- Transformed function from passive forecasting to active deal support via centralized libraries and real-time updates.
- Launched targeted LinkedIn outreach to senior decision-makers, elevating Groupe visibility at the executive level.
Global Marketing Performance & Network Director (Mercedes)
Publicis Groupe
- Rolled out 'Ways of Working' to 41 global markets, achieving 100% adoption across regional and local teams.
- Deployed centralized Power BI dashboards for campaign planning, measurement, and investment tracking.
- Coordinated global client and agency teams to align KPIs and ensure consistent execution across all markets.
- Connected global strategy to local execution, reinforcing adoption at the market level and securing long-term client satisfaction.
- Supported transition to advanced analytics, improving efficiency in paid media investments.
Director, Business Development
Publicis Groupe
- Partnered with the CEO on transformation initiatives across media/creative/data/PR to unlock cross-agency synergies.
- Shaped multi-market pitch narratives (Vodafone, Disney, P&G) and integrated solution proposals.
- Evaluated M&A prospects through market scans, benchmarks, and capability assessments.
Strategy Group Director of P&G Brands
Publicis Groupe
- Led media strategy, investment, and community management for P&G Turkey & Caucasia, achieving a 1.5× improvement in annual P&G agency evaluation scores.
- Sustained Publicis’ position as P&G’s Agency of Record (AOR) in the region, reinforcing strategic partnership and trust.
- Directed cross-functional teams (strategy, digital, community) to ensure consistent quality and client satisfaction.
Account Director
Publicis Groupe
- Localized global toolkits and retail planning for Turkey, improving engagement and market relevance.
- Generated new annual revenue streams with Sanofi, ING, and P&G.
Project Manager & Consultant
AÇEV / UN Trust Fund
- Led nationwide gender equality campaign and managed donor compliance.
Account Director
Dukkan Publishing & Creative Agency
- Directed integrated team for luxury marketing projects.
Account Manager
Samsung / Cheil Worldwide
- Managed retail merchandising and planning for Turkey & Israel.
Project Coordinator & Research Specialist
SOM Research
- Designed and conducted qualitative focus group studies to measure public perception on key political and social issues.
Executive Trainee
Nielsen
- Supported quantitative FMCG studies.
- Managed quality assurance.
- Assisted with client reporting.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Government and Administration, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Strategy, Sales, Quality Assurance, and Project Management.
Summary
Global Strategy & Intelligence leader with 14 years of international experience translating multi-source data into strategic insights on market dynamics, competitive positioning, and stakeholder behavior. Expert in competitive benchmarking, global ad-economy forecasting, and BI productization. Trusted advisor to C-suite executives on monetization strategies and macro risks. Recognized for building GPT-powered BI pipelines cutting delivery times by 80% and delivering multi-source insights (SMI, Euromonitor, eMarketer, Salesforce, Eurostat, IMF, WEO, ECB) across 50+ markets.
Languages
Education
Middle East Technical University
Graduate studies, Mathematical Logic & Philosophy of Science · Philosophy · Ankara, Turkey
Anadolu University
B.A. · Sociology · Eskişehir, Turkey
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Can is based in Berlin, Germany.
Can speaks the following languages: English (Advanced), Turkish (Advanced).
Can has at least 17 years of experience. During this time, Can has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Can may not have shared all experience and actually has more experience.
Based on recent experience, Can would be well-suited for roles such as: Global Client Strategy & Intelligence Director – Media Economy, Director, Business Development and Growth Intelligence, Global Marketing Performance & Network Director (Mercedes).
Can's most recent position is Global Client Strategy & Intelligence Director – Media Economy at Publicis Groupe.
In recent years, Can has worked for Publicis Groupe.
Can is most experienced in industries like Advertising, Media and Entertainment, and Government and Administration. Can also has some experience in Professional Services.
Can is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Can also has some experience in Sales, Quality Assurance, and Project Management.
Can has recently worked in industries like Advertising.
Can has recently worked in business areas like Business Intelligence, Strategy, and Marketing.
Can holds a Bachelor in Sociology from Anadolu University.
The availability of Can needs to be confirmed.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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