Andreas Lakebrink-Fractional C-level Commercial Leadership
Experience
Fractional C-level Commercial Leadership
MarketEntry.EU
C-level commercial leadership for growth-stage B2B companies scaling internationally
Provides fractional commercial leadership, strategic direction, and hands-on execution for growth-stage B2B companies expanding internationally that need senior commercial leadership (CRO, CCO, Head of International, or Head of Business Development) but are not ready for a full-time C-level commitment
Mitigates risks such as delayed business expansion, missed opportunities, competitors setting market standards, weakened positioning, and untapped growth potential
Offers multi-industry expertise across seven sectors with cross-sector pattern recognition
Leverages relationship capital to achieve 60-70% response rates through established networks
Focuses on execution by opening doors, guiding deals, and building processes rather than just providing advice
Core industry expertise includes Food & Beverage (B2B), Information Technology, Manufacturing & Industrial, and Business Consulting
Additional sector exposure in Aviation, Energy, Logistics, CPG, Medical Devices, and Hospitality
Network of industry specialists for sector-specific insights and warm introductions
Commercial operations: sales process and optimization, pricing and deal structuring, and revenue forecasting and KPI
Market entry expertise: barrier analysis, regulatory navigation, and cultural adaptation
Leadership capabilities: C-level stakeholder management, board reporting and investor relations, and team hiring and development
Delivers market exploration, competitive landscape analysis, growth strategy with KPIs, and go-to-market groundwork
Provides expansion roadmaps with concrete milestones and decision-maker access through established networks
Offers deal guidance, partnerships, and team leadership while acting as a strategic sparring partner for commercial decisions
Industry Experience
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Experienced in Food and Beverage, Information Technology, Manufacturing, and Professional Services.
Business Area Experience
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Experienced in Business Intelligence, Sales, and Strategy.
Summary
Growth-stage B2B companies expanding internationally who need senior commercial leadership (CRO/CCO/Head of International/Head of Business Development) but aren't ready yet for a full-time C-level commitment.
The risk: Delayed business expansion, missed opportunities, competitors set market standards, weakened positioning, untapped growth potential.
I provide fractional commercial leadership, strategic direction and hands-on execution without requiring full-time hire.
What makes me different
Multi-industry expertise - 7 sectors, cross-sector pattern recognition
Relationship capital - 60-70% response vs. 2-3% cold outreach through established networks
Execution-focused - open doors, guide deals, build processes - not just advice
What you get
Market exploration, competitive landscape analysis, growth strategy with KPIs
Go-to-market groundwork, expansion roadmap with concrete milestones
Decision-maker access through established networks
Deal guidance, partnerships, team leadership
Strategic sparring partner for commercial decisions
Skills
- Food & Beverage (B2b)
- Information Technology
- Manufacturing & Industrial
- Business Consulting
- Aviation
- Energy
- Logistics
- Cpg
- Medical Devices
- Hospitality
- Commercial Operations
- Sales Process And Optimization
- Pricing And Deal Structuring
- Revenue Forecasting And Kpi
- Barrier Analysis
- Regulatory Navigation
- Cultural Adaptation
- C-level Stakeholder Management
- Board Reporting And Investor Relations
- Team Hiring And Development
- Network Of Industry Specialists For Sector-specific Insights And Warm Introductions
Languages
Education
Dipl.-Kfm. (Graduate in Business Administration) · Business Administration
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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