Veeva Experts in Germany

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Designed and led multiple CRM and CX transformation initiatives for global B2B organizations.
• Co-created strategic CXO use cases with ServiceNow and Salesforce.
• Developed the “BackOnTrack” and “Optimizer.Club” frameworks to rescue underperforming programs.
• Delivered +15% average margin improvement and saved up to 60 PD per engagement.
• Built and led agile, cross-functional delivery teams in regulated and asset-heavy industries.
• Supported executive boards with CX maturity models, platform strategies, and KPI-based governance.

• Led end-to-end delivery of complex international customer-facing IT and system transformation projects across mobility, retail, life sciences, and product development domains.

• Managed project opportunities and delivery initiatives from concept development, planning, execution, migration, validation, deployment, and final customer acceptance.

• Acted as the primary point of contact for project stakeholders, ensuring alignment between customers, business units, suppliers, and delivery teams.

• Ensured timely project execution through proactive monitoring of milestones, deliverables, dependencies, risks, and resource requirements.

• Led and coordinated global cross-functional teams of 20+ members across multiple time zones. Served as the central coordination point for project activities, ensuring accountability, milestones, progress tracking, and timely resolution of issues across multiple stakeholders. Managed status reporting with all the stakeholders, providing clear and timely updates to ensure alignment on project goals.

• Provided functional leadership, mentoring, coaching, and issue resolution support to project team members. Worked closely with senior leadership and executive stakeholders to define project charter and project scope, priorities, milestones, manage dependencies, success criteria and achieve project goals.

• Collaborated closely with senior leadership, business stakeholders, suppliers, operations teams, and external partners to define project objectives and ensure successful execution.

• Managed stakeholder communication through executive dashboards, KPIs, governance reviews, steering committee meetings, and project status reporting.

• Anticipated business needs and provided effective technical solutions in a timely manner to improve business satisfaction.

• Led and supported sub-project management structures, ensuring consistent execution, reporting, and escalation across complex initiatives.

• Managed supplier relationships and service providers to ensure compliance with contractual obligations, service levels, timelines, and quality expectations.

• Supported vendor selection processes, RFP evaluations, delivery governance, cost monitoring, and performance reviews.

• Controlled project budgets, forecasts, resource allocations, and financial tracking to ensure delivery within approved constraints.

• Scheduled workshops explaining the business requirement, prioritizing project goals and managing change.

• Oversaw cloud migrations (Azure/ AWS), database migrations/upgrades, system upgrades, infrastructure & application modernization, data management, legacy decommissioning initiatives, AI solutioning, transition plan of 2000+ applications etc.

• Coordinated execution, deployment, integration, commissioning, data migration and handover activities to ensure production readiness.

• Led a cross-functional team proactively managing dependencies and resolving project issues to closure, while maintaining delivery timelines.

• Proactively managed project risks, dependencies, issues, change requests, and escalations to ensure predictable project outcomes.

• Ensured compliance with GxP, ITIL, corporate governance standards, validation requirements, and audit controls.

• Led internal and external audit support activities, validation documentation, CAPA coordination, and regulatory compliance initiatives.

• Drove process standardization, automation, and governance improvements across project delivery functions.

• Led application rationalization initiatives resulting in the retirement of more than 50 legacy applications, improving operational efficiency and reducing maintenance costs.

• Currently driving Generative AI initiatives to automate project documentation, reporting, knowledge management, and delivery processes.

• Facilitated lessons learned workshops and implemented continuous improvement actions to enhance project execution effectiveness.

• Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
• Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
• Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
• Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
• Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
• Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
• Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
• Provide crystal clear data proof to steer new performance marketing approach
• Develop standard business operations reporting

• Led the migration of the existing DWH, including HR data, application processes, project business and time tracking, from an MS SQL Server environment to Azure Databricks
• Refactored existing data models and ETL processes and extended them with new objects and functionalities
• Used Azure Databricks (Unity Catalog, Notebooks, Spark SQL, Databricks Dataflows) and Power BI
• Technologies: MS SQL Server 2019 (SSMS, SSIS), Power BI, Delta Lake, Azure Databricks

• Project Management Lead for AI and Modernization implementation (Operations)
• Led the end-to-end RFP process for a predictive maintenance & asset health platform — requirements, evaluation criteria, and vendor selection.
• Negotiated the SOW — scope, timeline, and commercial terms (license split, credits) with the selected vendor.
• Product Owner for the POV pilot — defined scope, KPIs (OEE/downtime), success criteria, and go/no-go milestones.
• Aligned global and site stakeholders across engineering, operations, procurement, and legal — incl. GxP and scalability requirements for multi-site rollout.

Region: EU

• Partner with commercial, sales, and medical affairs teams to translate business questions into structured analyses and interactive Power BI dashboards, enabling data-driven decisions in a regulated pharma environment.
• Design and maintain Power BI dashboards that integrate data from Veeva CRM, SharePoint and Databricks, providing real-time visibility into sales trends, territory performance, and commercial KPIs across multiple markets.
• Query and join multiple tables in Databricks using SQL to build clean, analysis-ready datasets, applying transformations such as filtering, aggregation, and window functions to prepare data for reporting.
• Implement Power Automate flows to automate data refresh processes and trigger alerts for KPI thresholds, improving the timeliness and reliability of commercial analytics reporting.

Study Contract Manager (SCM) for the global CRO Thermo Fisher GmbH in cooperation with the global pharmaceutical company Astra Zeneca in the department of Cell Therapy Clinical Operations

Following activities are included:

• Adapt global templates of agreements to local use in accordance with local requirements and SOPs.
• Develop and negotiate clinical site budgets based on Fair Market Value.
• Negotiate agreement language and budget with clinical study sites.
• Act as point of contact and interface with Legal if necessary to ensure integrity of contracts.
• For each agreement maintain the status of agreement, budgets, issues, payments, any amendments for the duration of the study, and communications with internal and external sources
• Ensure final contract documents are consistent with agreements reached at negotiations.
• Ensure all agreements are executed in a timely manner contributing to efficient site start-up timelines.
• Support internal and external audit activities.
• Ensure compliance with AstraZeneca's Code of Conduct and company policies and procedures relating to people, finance, technology and security.
• Ensure that all contracts are included in the TMF
• Support preparation and negotiation of a Local Master Service Agreement
• Contribute to process improvements, knowledge transfer and best practice sharing.

• Interim license management.
• Responsible for service relationships with suppliers as well as transaction-related and supplier-related support tasks.
• Strategic procurement activities to manage risk and optimize the value/resilience of license usage, including establishing supplier relationship management processes and continuous improvement objectives/programs.
• Negotiation of contracts and coordination of supplier integration plans with internal customers.
• Monitoring of market dynamics affecting the availability and/or pricing of materials/services.
• Collaboration with internal customers to identify procurement needs, develop buyer/market profiles, identify market trends and define acceptable service levels.
• Management and termination of an IT contract portfolio required for the IT infrastructure and application landscape.

• Quality assurance / quality management
• Process optimization (laboratory processes, QM/QA processes, etc.)
• Review and adaptation of existing systems (e.g. document management, equipment management) to ensure compliance with new regulatory requirements
• Implementation/optimization of Deviation and/or Change Control Management processes
• GLP and GMP support
• Interim Quality Manager
• QA leadership
• Audits and inspections
• Conducting internal audits / self-inspections (GLP, GMP)
• Organization, preparation, coordination and support of regulatory inspections, including preparation of an action plan if required
• Preparation and revision of controlled documents (SOPs, qualification documents, manufacturing instructions, checklists, forms, etc.)
• Substantive review of existing controlled documents for compliance, structure and consistency
• “Streamlining” of document management systems
• Basic training (GLP, GMP)
• Refresher training (GLP, GMP)
• Equipment qualifications
• Other topics on request

• Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

• Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

• Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

• Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

• Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

• Leveraged knowledge of recurrent neural networks and transformer architecture.

• Utilized GPT-3 generative AI frameworks.

• Employed TensorFlow and PyTorch for machine learning.

• Used Tableau from Salesforce for data analysis and visualization.

• Served as solution manager for the Business Architecture team.

• Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

• Represented Audi AG in CRM strategy workshops held in different countries.

• Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

• Conducted business analysis on gathered market data to improve customer experience.

• Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

• Managed project budget.

• Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

• Collaborated with business owners of VW group brands to develop a central solution.

• Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

• Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

• Conducted business analysis on market and brand data to improve customer experience.

• Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

• Managed project budget together with head of CRM.

(Technology)

• Design and implementation of an SAP BTP CAP microservice to consolidate cross-system transactional checks between SAP Sales Cloud (C4C) and On-Premise SAP CRM (05/2024– 06/2025)
• Bi-directional Cloud-to-On-Premise integration enabling real-time validation of Contact lifecycle and open document dependencies prior to record updates (05/2024– 06/2025)

Responsibilities / Deliverables

• development of custom CAP (Cloud Application Programming) services on SAP BTP
• API design, data mapping, and end-to-end integration across C4C (Cloud Runway) and legacy CRM (Traditional Runway)

• Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

• Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

• Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

• Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

• Configured candidate application workflows, screening, interviewing, and hiring communication templates.

• Set up pre-screening questions and assessment tools including DHB sanction list checks.

• Implemented automated background check and KYC integration with external vendors in the REC module.

• Localized job requisition templates to reflect regional job titles and regulatory compliance.

• Customized onboarding document templates and localized document archiving protocols (DRTM).

• Adjusted onboarding forms to capture country-specific employee information including Form I-9.

• Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

• Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

• Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

• Enabled e-signature integration for onboarding documents to support remote verification.

• Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.