Veeva Expert in Germany

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
• Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
• Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
• Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
• Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
• Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
• Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka

• Designed and led multiple CRM and CX transformation initiatives for global B2B organizations.
• Co-created strategic CXO use cases with ServiceNow and Salesforce.
• Developed the “BackOnTrack” and “Optimizer.Club” frameworks to rescue underperforming programs.
• Delivered +15% average margin improvement and saved up to 60 PD per engagement.
• Built and led agile, cross-functional delivery teams in regulated and asset-heavy industries.
• Supported executive boards with CX maturity models, platform strategies, and KPI-based governance.

• Partner with commercial, sales, and medical affairs teams to translate business questions into structured analyses and interactive Power BI dashboards, enabling data-driven decisions in a regulated pharma environment.
• Design and maintain Power BI dashboards that integrate data from Veeva CRM, SharePoint and Databricks, providing real-time visibility into sales trends, territory performance, and commercial KPIs across multiple markets.
• Query and join multiple tables in Databricks using SQL to build clean, analysis-ready datasets, applying transformations such as filtering, aggregation, and window functions to prepare data for reporting.
• Implement Power Automate flows to automate data refresh processes and trigger alerts for KPI thresholds, improving the timeliness and reliability of commercial analytics reporting.

Study Contract Manager (SCM) for the global CRO Thermo Fisher GmbH in cooperation with the global pharmaceutical company Astra Zeneca in the department of Cell Therapy Clinical Operations

Following activities are included:

• Adapt global templates of agreements to local use in accordance with local requirements and SOPs.
• Develop and negotiate clinical site budgets based on Fair Market Value.
• Negotiate agreement language and budget with clinical study sites.
• Act as point of contact and interface with Legal if necessary to ensure integrity of contracts.
• For each agreement maintain the status of agreement, budgets, issues, payments, any amendments for the duration of the study, and communications with internal and external sources
• Ensure final contract documents are consistent with agreements reached at negotiations.
• Ensure all agreements are executed in a timely manner contributing to efficient site start-up timelines.
• Support internal and external audit activities.
• Ensure compliance with AstraZeneca's Code of Conduct and company policies and procedures relating to people, finance, technology and security.
• Ensure that all contracts are included in the TMF
• Support preparation and negotiation of a Local Master Service Agreement
• Contribute to process improvements, knowledge transfer and best practice sharing.

• Implemented the BI solution and replaced the old BI landscape
• Led the “Sales Bonus Plan” subproject: expanded the existing solution and migrated to Azure (Databricks)
• Led the “Cognos Migration” subproject: expanded existing data warehouses based on MS technologies (source systems: Oracle), analyzed business requirements and designed the technical solution
• Expanded the relational DWH database
• Developed ETL processes using SSIS
• Developed the multidimensional database (OLAP Cubes/SSAS)

(Technology)

• Design and implementation of an SAP BTP CAP microservice to consolidate cross-system transactional checks between SAP Sales Cloud (C4C) and On-Premise SAP CRM (05/2024– 06/2025)
• Bi-directional Cloud-to-On-Premise integration enabling real-time validation of Contact lifecycle and open document dependencies prior to record updates (05/2024– 06/2025)

Responsibilities / Deliverables

• development of custom CAP (Cloud Application Programming) services on SAP BTP
• API design, data mapping, and end-to-end integration across C4C (Cloud Runway) and legacy CRM (Traditional Runway)

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• Interim license management.
• Responsible for the service relationship with suppliers and for transactional and supplier-related support tasks.
• Strategic procurement activities for risk mitigation and for optimizing the value and resilience of license usage, including setting up supplier relationship management processes and continuous improvement targets/programs.
• Negotiation of contracts and coordination of supplier integration plans with internal clients.
• Monitoring of market dynamics affecting the availability and/or pricing of materials/services.
• Collaboration with internal clients to identify procurement needs, develop buyer/market profiles, identify market trends, and define acceptable service levels.
• Management and termination of an IT contract portfolio required for the IT infrastructure and application landscape.

• Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

• Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

• Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

• Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

• Configured candidate application workflows, screening, interviewing, and hiring communication templates.

• Set up pre-screening questions and assessment tools including DHB sanction list checks.

• Implemented automated background check and KYC integration with external vendors in the REC module.

• Localized job requisition templates to reflect regional job titles and regulatory compliance.

• Customized onboarding document templates and localized document archiving protocols (DRTM).

• Adjusted onboarding forms to capture country-specific employee information including Form I-9.

• Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

• Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

• Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

• Enabled e-signature integration for onboarding documents to support remote verification.

• Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.

• Quality assurance / management
• Process optimization (laboratory processes, QM/QS processes, etc.)
• Revision and adaptation of existing systems (e.g. document management, equipment management) to ensure compliance with new regulatory requirements
• Implementation/optimization of deviation and/or change control management processes
• GLP and GMP support
• Interim Quality Manager
• QA management
• Audits and inspections
• Conducting internal audits / self-inspections (GLP, GMP)
• Organization, preparation, coordination and support of regulatory inspections including creation of action plans if needed
• Creation and revision of controlled documents (SOPs, qualification documents, manufacturing instructions, checklists, forms, etc.)
• Content review of existing controlled documents for compliance, structure/format and consistency
• "Streamlining" of document management systems
• Basic training (GLP, GMP)
• Refresher training (GLP, GMP)
• Equipment qualifications
• Other topics on request

• Review and creation of medical and scientific content
• Support of medical affairs projects
• Medical journalism

• Drove governance routines (scope, milestones, status/risk tracking), scope and milestone planning for a global RIM reporting initiative based on Veeva Vault RIM data; worked with a cross-functional team (Regulatory, Safety, IT, BI).
• Designed and implemented integrated dashboards (e.g., first/last batch timelines, 180-day tracking, submission vs. approval); coordinated internal IT and external partners including backlog/release planning and cutover preparation.