Artificial Intelligence Experts in Hamburg

• Definition and setup of the subject areas
• Building a governance model for the department with the areas of responsibility
• IT strategy, project management, process management, and quality and sustainability management
• Developing a communication strategy within the group
• Creating the IT strategy
• Designing templates, guidelines, and processes for consistent work
• Capturing strategic guardrails and grouping ongoing projects – deriving a roadmap for strategic planning
• Reviewing ongoing projects
• Creating staffing calculations and volume structure
• Defining job profiles

• Orchestrate cross-functional delivery across organisational units in the Connectivity domain, aligning teams around integrated end-to-end, customer-testable value rather than isolated component delivery.
• Drive a shift from local component optimisation towards shared outcomes and a common delivery goal, increasing focus and enabling significantly faster integrated delivery.
• Coordinate across 15 cross-functional organisations in a highly complex OEM environment; bring Product, Engineering, Programme Management and specialist functions together to resolve dependencies and improve decision-making.
• Coach Product Managers, Product Owners and stakeholders on product responsibility, prioritisation, outcome orientation and aligned backlogs.
• Use Claude through an AWS Bedrock integration to analyse Jira and Confluence content, identify patterns, dependencies and quality gaps, and support structured product and delivery decisions.
• Establish AI-native requirements excellence with LLM-supported quality gates for epics, features, stories, acceptance criteria, roadmaps and task breakdowns; scale adoption through templates and prompt playbooks.

• Led strategic IT and process consulting projects, streamlined business processes, and aligned IT systems with business goals, resulting in a 20% improvement in organizational efficiency.
• Led international transformation projects using agile and traditional methods, managing a cross-functional team of more than 15 professionals and delivering solutions on time and within budget.
• Developed cloud-based ERP/CRM systems (Salesforce, Infor, Microsoft) for clients, ensuring seamless integration and reducing system downtime by 30%.
• Led large-scale change management initiatives, actively involving stakeholders at all levels and driving the successful rollout of innovative systems in global organizations.
• Led requirements analysis and the tender process for clients, identified cost-saving opportunities, and improved operational workflows.

• Independent HR consulting with a focus on remote and project-based collaboration
• Support across HR Business Partnering, HR Operations and Recruiting
• Advice and support on operational HR topics throughout the employee lifecycle
• Support for managers with people-related and HR matters
• Flexible, pragmatic support for companies and HR teams requiring additional capacity
• Conceptualisation and implementation of digital brand presences, including the development and launch of two websites within a short timeframe using AI-supported tools – from structure and content to implementation and publication

• Leading strategic initiatives focused on delivering exceptional results from initial project phases, ensuring optimal execution and stakeholder satisfaction across deeptech and interim decision management portfolios.
• Driving business development and client relationships across digital transformation and innovation projects, expanding market presence and revenue streams.
• Establishing operational frameworks and quality standards to maintain excellence in service delivery and organizational performance.
• Managing company resources, budgets, and strategic partnerships to achieve sustainable growth and long-term viability.

• Strategic business development transition: product before customer in <4 months instead of 10
• Strategic business development transition: development cost reduction vs. plan: 40% (-€250K)
• Executive mentor & coach for CEO & CPO: CEO too busy to improve – portfolio, organizational structure, and strategy
• Executive mentor & coach for CEO & CPO: PO→CPO transition for taking full product responsibility for Lohnpulse
• Interim CIO: general contractor vendor scouting / onboarding / handover to CPO
• Interim CIO: transition MVP→operational product by CPO

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

• Development of an entry strategy for the claims area of an insurance service provider.
• Analysis and optimization of existing claims processes.
• Definition of management metrics and KPIs to improve performance and efficiency.
• Advising management on market positioning and process digitalization.
• Leading an IT team with 13 employees in a temporary vacancy role.
• Ensuring stable IT operations and managing external IT service providers.
• Leading regulatory projects, especially for the implementation of the DORA regulation.
• Preparation for and support during an IT security audit.
• Change management and conflict moderation in a challenging transformation environment (FI migration).

• Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
• Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

Technologies: n8n, Notion, OpenAI API, Claude, MS AI Foundry, MS CoPilot Studio, MS CoPilot, LLM, Node.js, Vercel, LangGraph, PostgreSQL, pgEdge, pgvector, Docker, LangChain, Ollama, Open WebUI

• Continuous evaluation and prioritization of internal automation needs
• ~20 AI agents in active use: research, content pipelines, document processing
• 5 n8n workflows for automated data and process control
• Architecture built on the same principles as in customer projects: state management, event-driven orchestration, API integration
• Ongoing operation and further development

• CIO at nutrition R&D and producer (family owned)

Strengthened IT Team, recovered IT service, reviewed and streamlined complex SAP landscape, reviewed IT security set-up, reviewed laboratory IT

• Designed and implemented a Python-based ETL pipeline with the Dagster framework to transform raw energy data from heterogeneous sources using InfluxDB and visualizations in Grafana
• Defined time-based and dependency-based jobs
• Deployed to managed Kubernetes clusters using Helm
• Integrated InfluxDB Cloud
• Prepared data for use in Grafana, including cleaning, normalization, and time-based resampling in Python
• Developed dashboards and visualizations in Grafana
• Developed unit tests with mocking using pytest
• Set up a CI/CD pipeline in GitLab

Technologies: Python, Dagster, InfluxDB, Grafana, pandas, pytest, REST, CI/CD, GitLab, Container, Kubernetes, Helm, Docker, Cloud

• Building an AI & Data Consultancy Practice with the goal of helping European companies adopt Artificial Intelligence and modern data platforms
• End-to-end further development of a production system using modified coding agents (OpenCode). Tech stack: Kubernetes, Argo, Keycloak, Typescript, Grafana, GitOps, DevOps, Playwright
• Internal research project on the use of coding agents in the field of mathematical logic for creating formal models. Use of Cursor IDE and Codex, Codex CLI. Architecture design, quality control and refactoring, as well as writing code and tests. Repository (open source) available pre-launch
• Research on the role of mathematical logic as a formal language that connects IT and AI with business processes
• Project lead for collecting and deploying parking recommendations for rail vehicles with significant savings potential based on real-time data in a mobility and transport company
• Project lead for collecting and distributing process measurement points for real-time control in a mobility and transport company
• Deputy application owner for an app used for communication in the dispatching and provision of rail vehicles