Apple iWork Experts in Germany

• Interim recruiting (end-to-end recruiting & project recruiting)
• Placement of specialists & executives: focus on finance/corporate finance, PE/VC, M&A, HR & IT
• Executive search assignments
• HR business partnering
• HR strategy consulting
• Completed projects in e-commerce, VC, hospitality, fintech, tech and other sectors
• Founded and managed a recruitment consultancy focused on finance & business development
• Developed HIREMODE: modular recruiting-as-a-service for SMEs and scale-ups in the DACH region
• Executive search, direct search and consulting for medium-sized companies
• End-to-end responsibility for sourcing, screening and coordination, including KPI reporting

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

• Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication

• Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy

• Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials

• Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth

• Advising management on strategic communication, digital brand presence and sales direction

• Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization

• Press relations, media partnerships and development of target group-specific content

• Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization

• Digitalization of internal processes to optimize internal communication and project execution

• Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis

• Strategic and operational responsibility for the concept, brand presence, community involvement and external communication

• Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach

• Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers and medical experts

• Analysis, monitoring and reporting to optimize the customer journey

• Development and implementation of digital trade fair experiences in cooperation with app providers

• Responsibility for budget and media partnerships as well as public representation

• Quality assurance / quality management
• Process optimization (laboratory processes, QM/QA processes, etc.)
• Review and adaptation of existing systems (e.g. document management, equipment management) to ensure compliance with new regulatory requirements
• Implementation/optimization of Deviation and/or Change Control Management processes
• GLP and GMP support
• Interim Quality Manager
• QA leadership
• Audits and inspections
• Conducting internal audits / self-inspections (GLP, GMP)
• Organization, preparation, coordination and support of regulatory inspections, including preparation of an action plan if required
• Preparation and revision of controlled documents (SOPs, qualification documents, manufacturing instructions, checklists, forms, etc.)
• Substantive review of existing controlled documents for compliance, structure and consistency
• “Streamlining” of document management systems
• Basic training (GLP, GMP)
• Refresher training (GLP, GMP)
• Equipment qualifications
• Other topics on request

• defining the agency's business strategy & long-term goals
• building & maintaining client relationships
• preparing offers & negotiations
• monitoring finances, budget planning & control
• selecting, leading & developing employees
• ensuring the quality of the marketing services delivered
• contract management & compliance with legal requirements
• market monitoring & adapting the service offering
• building & maintaining relationships with relevant stakeholders
• active involvement in client projects

• Establish, optimize, and document processes in marketing, sales, delivery, and operations
• Create and maintain Standard Operating Procedures (SOPs)
• Introduce and monitor KPIs to measure efficiency, quality, and growth
• Coordinate internal projects and manage external service providers
• Support recruiting, onboarding, and team management
• Prepare invoices, monitor payments, and manage payment reminders
• Lead and moderate the online community; ensure onboarding and support
• Assist the CEO and conduct sales calls as needed

• Planning and executing promotions, events and workshops
• Building and maintaining partnerships and collaborations
• Project coordination and stakeholder communication
• Supporting sales and outreach initiatives (lead generation)

• Strategic project management in the digital environment
• Development of a website concept with a focus on brand positioning and user experience
• Content and landing page strategies
• Integration of sustainable brand messages
• Green marketing
• Project management
• Brand management

• As a freelance strategist, I help entrepreneurs build sustainable business structures.
• In my role, I combine brand positioning, communication, and practical implementation.
• Since 2025, my focus has been on LinkedIn: developing visibility, conveying expertise clearly, and enabling predictable client acquisition.

• External leadership & responsibility: providing and applying expertise in digital etiquette & digital AI competence on a contract basis.
• Change management & digital etiquette: enhancing the digital collaboration skills of all employees across hierarchies, with a sustainable impact on corporate culture.
• Training strategy & digitization: implementing central and decentralized training systems (online, in-person, hybrid) for the successful qualification of specialists and managers, and developing trainer guides for process training.
• Configuration manager: ensuring consistency, transparency and control of complex systems through structured configuration and change management.
• More efficient leadership: advising and enabling managers in digital communication, time management, artificial intelligence and ethics to increase efficiency and decision quality.

• Supporting clients and agencies in roles of Account Director, Senior Account Manager, Brand Manager and Senior Project Manager
• Working in departments such as marketing, digital, sales and strategy
• Focus on resource planning, budget allocation, team development, new business and business development, and project management
• Delivering online and offline communication assets and projects, account management and strategy presentations
• Business transformation working for brands like H&M, Levis, Uber, Rimowa, Hyundai, Google, Spotify and On Running
• Working for agencies like Anomaly Berlin, Experience One, HighSnobiety, GUD and Shanghai Berlin
• Coaching

• Recognized by the German Federal Coaching Association (Deutscher Bundesverband Coaching e.V.)

• Supporting the rollout of Shopware 6, including creating a comprehensive knowledge base and training videos
• Developing a Moodle-based e-training system and conducting internal training sessions

• Designed and developed backend systems for conversational AI platforms using TypeScript, Node.js, MongoDB, and BOTfriendsX platform
• Collaborated with product development teams