Apple Keynote Experts in Germany

• Led brand and design initiatives across multidisciplinary teams for global and multi-market programmes, spanning digital platforms and physical touchpoints, including the global design launch of Deloitte Sustainability & Climate.
• Co-led the Smartbroker+ rebrand and platform launch, creating a scalable brand system applied across product, app, web, marketing, and communications, repositioning the company as a next-generation investment brand.
• Selected as Deloitte Digital Berlin's team advocate, representing the team in meetings and liaising directly with management on key issues, and served as an official mentor to three creatives within the department.

• As an experienced creative and leader, I have a deep understanding and experience in design, its processes and methods.

• This allows me to research and create meaningful interactions, services or products for you and your users.

• A history of complex and interdisciplinary environments enable me to get familiar, navigate and create meaningful impact in new contexts and challenges quickly.

• Training and quality evaluation of AI systems based on content and specialist data
• Measurably improved model accuracy and answer consistency; reduced misclassifications

• Customer Value Management
• Program & project management
• Digital transformation
• Business development
• IT integration, IT processes
• Change management

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Atlassian & Business expert
• Lead of 1st, 2nd and 3rd level support, process mapping, process optimization, introduction of a project standard (global user management and documentation) and development of a collaboration platform to optimize teamwork, data management, reporting, ERP transformation
• The client is a sustainability-focused chemical park and offers its employees a full service for the Atlassian product suite. In addition, the adoption of the ERP software by employees, the improvement of data quality and internal exchange or collaboration should be promoted by sharing knowledge and best practices
• Process and standards development
• Project configuration and creation of technical concepts
• Workshops with employees
• Development of scalable solutions and processes and their optimization/automation
• Coordination with department process owners and management
• Process mapping and further development
• Data migration and data mining
• Lead as Scrum Master
• Dashboard for project management with project overview / development of reporting structures

Full project list available on request.

• Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
• Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
• Successful establishment of sales activities and processes for instant win games

• Development of a scaled agile working model for the work dimensions: values, roles, events, artifacts and workflows
• Team size: four delivery teams with 48 team members, five product owners, three agile masters
• Development of strategies in the area of scaled agile product development according to Scrum, LeSS and the New Work Heroes transformation helix
• Moderation of the SOL Planning Workshop for the overall project with more than 100 participants (PI planning according to SAFe)
• Coaching of all five areas and their managers for the SOL Planning Workshop (structuring the work packages, preparing the planning board)
• Coaching and mentoring for the three Agile Masters in the scaled agile team environment (four+ delivery teams)
• Moderation of scaled agile events, such as Sprint Planning I-III, Multiteam Refinement II, Sprint Review, overall team retrospective
• Support in consulting for stakeholder management and the strategic area of all project partners (construction site management: Inge, ARGE, cable producer NKT GmbH)
• Support for increasing measurability and the development of metrics according to agile product development
• Moderation of workshops, training and coaching for the overall project
• Methods and tools: Product Ownership, Scrum Mastery, Systems Thinking, User Story Mapping, Teamhood (backlog ticketing system), Miro, Kanban, Flight Level; certifications: LeSS Certified Practitioner, SAFe PI-Planning Moderator

• Provided advanced AI support for researching tax and legal information based on proprietary content
• Enabled simple research tasks as well as advanced analyses and generation of suggested formulations
• Specifically designed to handle long and complex legal documents
• Used AI to extract specific queries from complex legal documents and structured data sources
• Achieved more efficient research through automated processes and detailed information presentation
• Technologies: OpenAI, LLM, NLP, RAG, Python, Vector databases

• Establishing Identity & Directory Management as a new (split-off) team & product within the IAM cluster.
• Leading the “Identity & Directory Management” product (8 people) as Product Owner.
• Concept for ‘Digital Identities’, i.e. IDs with n users/accounts and strategy for a modernized product offering.
• Upgrading APIs, migrating to a containerized infrastructure, rolling out international markets & standardized solutions across the REWE enterprise group.
• Tech: OpenText™ (NetIQ) eDirectory & Identity Manager, LDAP, SAP HR/HCM, Docker/Kubernetes/Podman, REST APIs, Microsoft Active Directory & Entra ID, postgresDB, Keycloak, Ansible, Cyberark (PAM), Apache Kafka, Jira, Confluence, Miro.

• Design, preparation and delivery of a webinar on 'RAG in Practice: How publishers create real value with AI'
• Preparing technical and strategic content on Retrieval Augmented Generation (RAG) for a mixed audience from the publishing industry
• Presenting specific use cases, technical backgrounds, common challenges and solution approaches when using RAG
• Providing practical insights into data preparation, model selection and output optimization in the context of digital publishing portals
• Conceptual and technical preparation of the webinar
• Selecting and presenting practical use cases from the publishing environment
• Developing technical backgrounds for implementing RAG systems
• Presenting and explaining typical challenges and solution strategies
• Large Language Models (LLMs)
• Retrieval Augmented Generation (RAG)

• Comprehensive project support from analysis through piloting to implementation in the areas of change, process and project management.
• Design and delivery of custom trainings, seminars and workshops on processes, organization and structures with clear objectives.
• Worked as a coach, trainer and keynote speaker on leadership, conflict and communication for up to 300 people.
• Trainer for mediators.