Apple App Store Expert
to launch, improve and scale your iOS product with vetted, available talentHire experts who manage App Store Connect, prepare iOS releases, improve store listings and handle review requirements, with fast, precise matching to vetted and available freelancers.
Meet FRATCH Experts who have recently used Apple App Store
Martin W.
Last position:
Product Owner UX/Software/App Development at Landkreis Hameln-Pyrmont
Responsible for the strategic and operational coordination of app development for the Hameln-Pyrmont district
- Development and implementation of the digitalization strategy for citizen-focused mobile services and the optimization of internal administrative processes
- Requirement Engineering: Systematic collection of complex administrative requirements and conversion into structured user stories
- Stakeholder management: Coordination between specialist departments, citizens, administrative levels and external service providers in multi-level committee structures
- Prioritization and management of the Product Backlog while taking compliance requirements and regulatory guidelines into account
- Participation in agile ceremonies and coordination meetings for continuous product improvement
- Integration of GDPR requirements and administration-specific security standards into the development process
- Citizen participation: Coordination of feedback processes and user-focused tests to increase digital citizen satisfaction
Tobias M.
Last position:
Power BI Expert at MID-SIZED TRADING COMPANY FOR CLEANING TECHNOLOGY AND HYGIENE PRODUCTS
Reporting and controlling using Power BI for a production ERP system
- Analysis of ERP data and interfaces for use in Power BI dashboards
- Evaluation and migration of existing reports (e.g. Excel) to Power BI
- Development of an authorization concept for selective data access
- Documentation and training on the use and customization of Power BI dashboards
Label: Power BI, Excel, SelectLine ERP, Microsoft SQL, SQL Server Management Studio
Sabahattin K.
Last position:
Sole responsibility (design, development, infrastructure, operations) at Own project busik.ch
- Ride-sharing and bus platform, live and fully functional. Backend with Spring Boot 4.1 on Java 21, PostgreSQL with Flyway, and Testcontainers integration tests. Hosted in my own AWS account (ECS Fargate, ALB, ECR, IAM Least-Privilege) with CI/CD via GitHub Actions and OIDC federation without static credentials. Development fully AI-supported with Claude Code, including custom skills and project-specific memory. Spring Boot · Java 21 · PostgreSQL · Flyway · Docker · AWS ECS/ALB/ECR · CI/CD · GitHub Actions · Claude Code
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Olcay C.
Last position:
OWI specialist process modernization at Junikom
Public sector, regulated environment with legal deadlines and interfaces to justice, finance offices, and authorities. Took over a software product, condition unknown. The handover reported 89 percent completion.
Description / Results:
Review of the current state showed only two months of remaining runtime until year-end. Stabilized the product base in four weeks, including setup. Process logic proven instead of estimated: 181 workflows with 28 steps each verified against the legacy system.
Muhammad A.
Last position:
Technical Product Owner (Engineering Consultant) at Pixida GmbH
- Owned requirements management for a connected mobile app integrating live vehicle hardware and embedded systems, from analysis through implementation (Requirements Management). App has grown to 500,000+ Google Play downloads and 5,800+ App Store ratings (4.4/5), ranking #170 in Germany's Navigation category.
- Steered digitalization and process optimization projects, coordinating between specialist departments, development teams, and external partners.
- Formulated requirements as user stories and acceptance criteria, accompanying implementation through testing and release.
- Applied genuine, practical AI Fluency to identify automation opportunities and accelerate delivery work. Applied SAFe and PRINCE2 methodologies; earned SAFe® 6 POPM and PRINCE2® Foundation certifications while in this role. Certified in Anthropic's AI Fluency framework.
Matthias Z.
Last position:
Senior Flutter Developer at Materna
- Developed a Flutter app for eID ID card logins
- Focus: Flutter, iOS, eID, AusweisAppSDK, Mason, Keycloak, Agentic Coding, Arc42, Jenkins
Philipp N.
Last position:
Senior Software Architect & Full-Stack Engineer at Philipp Niestroj Software Engineering
Architecture reviews, legacy modernization, system integration, and AI integration into existing systems.
Michael S.
Last position:
Technical Lead, Development and Requirements Gathering at Decoupled frontend for a website in the pharmacy sector
- Ongoing support and further development.
David K.
Last position:
IT Business Analyst at REWE digital
LOIS is the central integration platform that enables the processes between all REWE applications across the entire supply chain. As an IT Business Engineer, I support the NEO program in renewing the logistics integration platform "LOIS" for REWE and Penny in Germany and Europe.
Natascha F.
Last position:
Senior iOS Developer - ANÜ at Stadtwerke München GmbH
- Development of an iOS app that combines public transport and sharing services
- Collaboration according to Scrum in a large cross-functional team
- Creation of reusable components with SwiftUI and Combine
- Development of a custom solution for Apple Maps
Christian S.
Last position:
Operation Manager at Xerof
- Working within a Swiss-regulated Virtual Asset Service Provider (VASP) offering institutional-grade crypto-fiat financial solutions
- Contributed to on-/off-ramp infrastructure enabling clients to convert between cryptocurrencies and fiat currencies
- Supported the rollout of Web3 payments & third-party payment services to streamline crypto operations for businesses
- Engaged with AML/KYC / regulatory compliance to ensure operations met Swiss regulatory standards
- Assisted in product development or deployment for crypto-backed real estate / luxury goods transactions
- Collaborated with institutional and high-net-worth clients to tailor crypto / financial services offerings
- Bridged traditional banking and Web3 by reducing frictions in fiat-crypto transactions
Ingo K.
Last position:
Co-Founder & Managing Director at Elterngeld Buddy GmbH
- Responsible for the entire software architecture of the parental allowance portal
- iOS and Android app with React Native and Expo, incl. push and OTA updates
- Store releases via App Store Connect and Google Play Console
- TypeScript monorepo for app, website and backend, web with Next.js and Tailwind
- Own promo, voucher and discount engine with contact and segment logic
- Payments via RevenueCat and in-app purchases, authentication with BetterAuth
- REST APIs based on OpenAPI, PostgreSQL with Prisma and Drizzle
- Self-hosting on Hetzner with Docker, Coolify, Terraform and GitHub Actions
- Tests with Vitest, Playwright and visual regression via Chromatic
- Observability via Grafana Cloud and error tracking with Sentry
- Performance marketing via Meta Ads, measured with custom event tracking
- Grew the product to 20,000 app users with a purchase rate of almost 12 %
- Managing Director since 04.2025, responsible for product and technology
Piotr K.
Last position:
Senior Software Engineer at On
- Built middleware service integrating EDI providers and marketplace partners with Microsoft Dynamics 365 to receive sales orders and communicate shipments, invoices, inventory, and price catalogues
- Utilized a mixture of REST APIs and event-driven data processing pipelines
Kristin M.
Last position:
Digital Project Manager at MM Fachbetrieb für Agrar, Landwirtschaft & Biogas
- Project management for the development and implementation of a new web presence
- Development and integration of high-quality content and visual assets for the website
- Communication with and support for customer inquiries
- Administrative and strategic support for management
Discover over 15,000 top freelancers
Statistics of experts using Apple App Store
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
1.9 years
Positions per freelancer
12
Top business areas
Information Technology, Product Development, Project Management
Top industries
Information Technology, Retail, Banking and Finance
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
98%
Master's degree or higher
55%
Doctorate
7%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 16 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using Apple App Store
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Apple App Store experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (100%)
- Retail (56%)
- Banking and Finance (44%)
- Media and Entertainment (44%)
- Automotive (37%)
- Healthcare (37%)
- Food and Beverage (31%)
- Government and Administration (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What the App Store does
The Apple App Store is Apple’s distribution channel for apps on iPhone, iPad, Apple Watch, Apple TV and Mac. It connects a product with users through searchable listings, app updates, subscriptions and in-app purchases. Companies use it to publish consumer apps, business tools, digital services and games within Apple’s ecosystem.
App Store Connect workflow
App Store Connect manages the operational side of publishing. Professionals use it to create app records, configure product pages, upload builds, manage TestFlight groups, submit releases and review performance data. They also coordinate certificates, provisioning profiles, bundle identifiers and version metadata with the wider iOS delivery process.
Listings and discovery
A strong App Store presence depends on clear positioning and accurate metadata. Specialists refine names, subtitles, descriptions, keywords, screenshots, previews and category choices for the intended audience. They may also plan custom product pages, localization and experiments that support discovery without making unsupported claims.
- Prepare localized product pages and visual assets
- Organize keywords, categories and release notes
- Align store messaging with the product and brand
- Review conversion signals and update the listing
When companies need support
Freelance expertise helps when an internal team is preparing its first submission, moving an existing app to a new release process or resolving repeated review issues. It is also useful for subscription changes, phased releases, regional expansion and store listing work that competes with core product delivery.
- Set up App Store Connect roles and release access
- Prepare a submission against Apple review guidelines
- Coordinate TestFlight testing and release readiness
- Investigate rejected builds or metadata concerns
Skills around Apple platforms
The work often connects with Swift, SwiftUI, UIKit, Xcode, iOS signing and CI/CD services such as Fastlane or GitHub Actions. It can also involve StoreKit for purchases, analytics tools, privacy disclosures, localization workflows and backend services that support accounts or subscriptions. The right specialist understands how these parts affect publishing.
What strong specialists bring
Look for professionals who can explain Apple’s review expectations, distinguish a code defect from a metadata problem and document each release step. Strong specialists test on real devices, protect signing credentials and use staged rollout practices carefully. They communicate clearly with product, design, legal and engineering teams and leave behind a repeatable submission process.
Frequently asked questions
Curious about Apple App Store? Here are the answers that come up again and again.
The Apple App Store distributes apps for Apple devices, including iPhone, iPad, Apple Watch, Apple TV and Mac. Companies use it to reach customers with free apps, paid downloads, subscriptions and in-app purchases.
The Apple App Store serves Apple hardware and has its own submission review, signing model, metadata rules and payment services. Google Play supports Android devices, so teams usually need different release tooling, testing coverage and store assets for each channel.
An Apple App Store specialist commonly works with App Store Connect, Xcode, Swift, SwiftUI, UIKit, TestFlight and Apple signing certificates. StoreKit, CI/CD automation, localization, analytics and privacy documentation are also valuable depending on the product.
The Apple App Store work required depends on the release scope, not a fixed amount of experience. A simple listing update may need focused operational support, while subscriptions, several locales, complex signing or prior review problems call for a specialist who has handled comparable releases.
Yes, Apple App Store work is often remote because access, documentation, builds and review submissions are managed online. Teams still need secure account permissions, prompt communication and, for device testing, an agreed way to access representative Apple hardware.
An Apple App Store submission can be rejected for crashes, incomplete functionality, misleading metadata, privacy gaps, payment rule violations or unclear access to account-based features. A capable specialist reads the relevant review guidance, reproduces the issue and prepares a precise correction before resubmitting.
Ask an Apple App Store professional to describe a recent release process, including signing, TestFlight, metadata review and handling of rejected builds. Good answers show careful access management, clear documentation, realistic risk assessment and an understanding of how the store listing reflects the actual product.
The Apple App Store requires attention to account roles, certificates, provisioning, privacy declarations and review communication. Freelancers should agree on ownership of Apple accounts and signing assets early, keep credentials out of shared documents and document every change so the client retains control of future releases.
The average hourly rate of freelancers who have used Apple App Store in their recent projects is 100 €, which corresponds to a daily rate of about 802 € based on an 8-hour working day.
Of the freelancers who have used Apple App Store in their recent projects, 98% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers who have used Apple App Store in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers who have used Apple App Store in their recent projects are German (100%), English (100%), and French (17%).
The most common industries among freelancers who have used Apple App Store in their recent projects are Information Technology (100%), Retail (56%), and Banking and Finance (44%).
The most common business areas among freelancers who have used Apple App Store in their recent projects are Information Technology (96%), Product Development (94%), and Project Management (56%).
Main locations of FRATCH Experts, who have recently used Apple App Store
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Vienna Graz Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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