Apple App Store Expert
to launch, improve and scale your iOS product with vetted, available talentHire experts who manage App Store Connect, prepare iOS releases, improve store listings and handle review requirements, with fast, precise matching to vetted and available freelancers.
Meet FRATCH Experts who have recently used Apple App Store
Martin W.
Last position:
Product Owner UX/Software/App Development at Landkreis Hameln-Pyrmont
Responsible for the strategic and operational coordination of app development for the Hameln-Pyrmont district
- Development and implementation of the digitalization strategy for citizen-focused mobile services and the optimization of internal administrative processes
- Requirement Engineering: Systematic collection of complex administrative requirements and conversion into structured user stories
- Stakeholder management: Coordination between specialist departments, citizens, administrative levels and external service providers in multi-level committee structures
- Prioritization and management of the Product Backlog while taking compliance requirements and regulatory guidelines into account
- Participation in agile ceremonies and coordination meetings for continuous product improvement
- Integration of GDPR requirements and administration-specific security standards into the development process
- Citizen participation: Coordination of feedback processes and user-focused tests to increase digital citizen satisfaction
Tobias M.
Last position:
Power BI Expert at MID-SIZED TRADING COMPANY FOR CLEANING TECHNOLOGY AND HYGIENE PRODUCTS
Reporting and controlling using Power BI for a production ERP system
- Analysis of ERP data and interfaces for use in Power BI dashboards
- Evaluation and migration of existing reports (e.g. Excel) to Power BI
- Development of an authorization concept for selective data access
- Documentation and training on the use and customization of Power BI dashboards
Label: Power BI, Excel, SelectLine ERP, Microsoft SQL, SQL Server Management Studio
Lasse W.
Last position:
Managing Director | Agile Consultant | Scrum Master | Business Analyst at Wagener Consulting GmbH
- Spearheaded the transformation of Telefonica Germany’s cloud journey into a self-service, automated marketplace by leading process analysis and design efforts; facilitated UX/UI collaboration and served as Scrum Master for cross-functional agile teams to ensure timely and quality delivery
- Designed, launched, and managed an enterprise-wide Learning & Development program focused on cloud-native skills, upskilling over 1,500 employees; undertook full vendor management including sourcing, tendering, contract negotiation, and ongoing partnership to ensure curriculum alignment with evolving organizational needs
- Implemented cloud migration processes aligned with corporate compliance and process governance; improved process transparency and audit readiness while reducing operational risks
- Architected and led a cross-divisional communication strategy to enhance organizational engagement; developed multiple channels including newsletters and intranet content, acting as single point of contact for all departmental communications to ensure consistency and alignment
Sabahattin K.
Last position:
Sole responsibility (design, development, infrastructure, operations) at Own project busik.ch
- Ride-sharing and bus platform, live and fully functional. Backend with Spring Boot 4.1 on Java 21, PostgreSQL with Flyway, and Testcontainers integration tests. Hosted in my own AWS account (ECS Fargate, ALB, ECR, IAM Least-Privilege) with CI/CD via GitHub Actions and OIDC federation without static credentials. Development fully AI-supported with Claude Code, including custom skills and project-specific memory. Spring Boot · Java 21 · PostgreSQL · Flyway · Docker · AWS ECS/ALB/ECR · CI/CD · GitHub Actions · Claude Code
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Olcay C.
Last position:
OWI specialist process modernization at Junikom
Public sector, regulated environment with legal deadlines and interfaces to justice, finance offices, and authorities. Took over a software product, condition unknown. The handover reported 89 percent completion.
Description / Results:
Review of the current state showed only two months of remaining runtime until year-end. Stabilized the product base in four weeks, including setup. Process logic proven instead of estimated: 181 workflows with 28 steps each verified against the legacy system.
Tobias H.
Last position:
Solo Mobile Developer at The Event Verse
- Developed a new iOS access-control scanning app for security/gate staff to validate RFID wristbands/badges in real time
- Implemented an online/offline hybrid architecture: scans are first checked against the API, with a fallback to local SQLite data in case of network issues, including complete access policy evaluation (zone, direction, scan limits)
- Developed a native iOS RFID bridge: connected the proprietary RFID SDK (QuantumSDK) via a custom Expo Config Plugin + Native Module; integrated LineaPro Bluetooth scanner hardware
- Implemented real-time updates via WebSocket (Pusher protocol), including private-channel authentication and reconnect with exponential backoff for device-/gate-/event-based configuration changes
- Designed a 3-level persistence setup (Keychain/MMKV/SQLite) for secure credentials, high-performance state and offline-capable scan/credential data
- Implemented incremental credential sync (Cursor + updated_after) as well as batch upload of scan logs after reconnect to ensure consistent data in field operations
Felix H.
Last position:
Product Manager at ON Running
- Managed the roadmap and vision for D2C e-commerce iOS & Android apps
- Introduced an agile design process
- Managed the transition of dedicated teams into squads
- Introduced usage tracking and an A/B testing and optimization process
- Optimized cross-country ASO and integrated multi-million-dollar marketing campaigns
André F.
Last position:
GenAI Product Owner at OW Media Solutions GmbH
- Designed and led the development of an automated short-video generation system.
- Built a scalable AWS backend using Step Functions, Lambda, S3, ECS Fargate, and DynamoDB.
- Developed video rendering with OpenCV and FFMPEG; ensured maintainable Python code.
- Supervised and mentored a Python developer and trained the client in AI workflows.
- Decreased end-to-end production time from hours to minutes.
- Created a modular, extensible architecture designed to support future AI models.
Muhammad A.
Last position:
Technical Product Owner (Engineering Consultant) at Pixida GmbH
- Owned requirements management for a connected mobile app integrating live vehicle hardware and embedded systems, from analysis through implementation (Requirements Management). App has grown to 500,000+ Google Play downloads and 5,800+ App Store ratings (4.4/5), ranking #170 in Germany's Navigation category.
- Steered digitalization and process optimization projects, coordinating between specialist departments, development teams, and external partners.
- Formulated requirements as user stories and acceptance criteria, accompanying implementation through testing and release.
- Applied genuine, practical AI Fluency to identify automation opportunities and accelerate delivery work. Applied SAFe and PRINCE2 methodologies; earned SAFe® 6 POPM and PRINCE2® Foundation certifications while in this role. Certified in Anthropic's AI Fluency framework.
Matthias Z.
Last position:
Senior Flutter Developer at Materna
- Developed a Flutter app for eID ID card logins
- Focus: Flutter, iOS, eID, AusweisAppSDK, Mason, Keycloak, Agentic Coding, Arc42, Jenkins
Calin C.
Last position:
Gorillas
- Successfully migrated 99.9% of the users to the new app by automatically logging them in using the token retrieved from the old app.
- Facilitated more than 400k signups in the first 3 months after releasing the redesigned app by supporting phone, Apple, Google, and Facebook authentication methods implemented using Firebase.
- Helped more than 250k users successfully add their address by supporting search using Google Places and by selecting the exact location using Google Maps based on the service delivery zones.
- Skills: Firebase Auth, Google Places, Google Maps, Segment, Adjust, Braze, Rich Push Notifications
Philipp N.
Last position:
Senior Software Architect & Full-Stack Engineer at Philipp Niestroj Software Engineering
Architecture reviews, legacy modernization, system integration, and AI integration into existing systems.
Michael S.
Last position:
Technical Lead, Development and Requirements Gathering at Decoupled frontend for a website in the pharmacy sector
- Ongoing support and further development.
Umut T.
Last position:
App Engineer at Tonies SE
Worked as an App Engineer as part of the IoT Control team in a React Native Stack.
- Implementing new Components based on the Tonies Design System.
- Improving, extending and maintaining Tonies Design System
- Adding new features like Volume and Playback Control of the Tonies
- Fixed connection issues via bluetooth and wifi
- Removing technical debt and polishing for an upcoming big software and hardware release
- Improving accessibility by optimizing screens and components for usage via screen readers.
- Wrote lots of automated tests to ensure app quality is always stellar.
- Weekly app releases in a high volume workload environment
Results & Impact:
- Improved app stability and connection reliability ahead of a major software and hardware release
- Raised overall app quality through a significantly broader automated test suite, catching regressions before they reached users
- Made the app usable with screen readers, improving accessibility for a wider audience
- Sustained a weekly release rhythm in a high-volume production environment without quality regressions
Technologies: react-native, expo, typescript, react-19, react-compiler, react-navigation, zustand, @tanstack/react-query, i18next, figma, app-store, play-store, sentry, bitrise, config-cat, poeditor
Discover over 15,000 top freelancers
Statistics of experts using Apple App Store
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2 years
Positions per freelancer
12
Top business areas
Information Technology, Product Development, Project Management
Top industries
Information Technology, Retail, Banking and Finance
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
98%
Master's degree or higher
55%
Doctorate
7%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 5 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using Apple App Store
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Apple App Store experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (100%)
- Retail (56%)
- Banking and Finance (43%)
- Media and Entertainment (43%)
- Healthcare (37%)
- Automotive (35%)
- Food and Beverage (30%)
- Manufacturing (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What the App Store does
The Apple App Store is Apple’s distribution channel for apps on iPhone, iPad, Apple Watch, Apple TV and Mac. It connects a product with users through searchable listings, app updates, subscriptions and in-app purchases. Companies use it to publish consumer apps, business tools, digital services and games within Apple’s ecosystem.
App Store Connect workflow
App Store Connect manages the operational side of publishing. Professionals use it to create app records, configure product pages, upload builds, manage TestFlight groups, submit releases and review performance data. They also coordinate certificates, provisioning profiles, bundle identifiers and version metadata with the wider iOS delivery process.
Listings and discovery
A strong App Store presence depends on clear positioning and accurate metadata. Specialists refine names, subtitles, descriptions, keywords, screenshots, previews and category choices for the intended audience. They may also plan custom product pages, localization and experiments that support discovery without making unsupported claims.
- Prepare localized product pages and visual assets
- Organize keywords, categories and release notes
- Align store messaging with the product and brand
- Review conversion signals and update the listing
When companies need support
Freelance expertise helps when an internal team is preparing its first submission, moving an existing app to a new release process or resolving repeated review issues. It is also useful for subscription changes, phased releases, regional expansion and store listing work that competes with core product delivery.
- Set up App Store Connect roles and release access
- Prepare a submission against Apple review guidelines
- Coordinate TestFlight testing and release readiness
- Investigate rejected builds or metadata concerns
Skills around Apple platforms
The work often connects with Swift, SwiftUI, UIKit, Xcode, iOS signing and CI/CD services such as Fastlane or GitHub Actions. It can also involve StoreKit for purchases, analytics tools, privacy disclosures, localization workflows and backend services that support accounts or subscriptions. The right specialist understands how these parts affect publishing.
What strong specialists bring
Look for professionals who can explain Apple’s review expectations, distinguish a code defect from a metadata problem and document each release step. Strong specialists test on real devices, protect signing credentials and use staged rollout practices carefully. They communicate clearly with product, design, legal and engineering teams and leave behind a repeatable submission process.
Frequently asked questions
Curious about Apple App Store? Here are the answers that come up again and again.
The Apple App Store distributes apps for Apple devices, including iPhone, iPad, Apple Watch, Apple TV and Mac. Companies use it to reach customers with free apps, paid downloads, subscriptions and in-app purchases.
The Apple App Store serves Apple hardware and has its own submission review, signing model, metadata rules and payment services. Google Play supports Android devices, so teams usually need different release tooling, testing coverage and store assets for each channel.
An Apple App Store specialist commonly works with App Store Connect, Xcode, Swift, SwiftUI, UIKit, TestFlight and Apple signing certificates. StoreKit, CI/CD automation, localization, analytics and privacy documentation are also valuable depending on the product.
The Apple App Store work required depends on the release scope, not a fixed amount of experience. A simple listing update may need focused operational support, while subscriptions, several locales, complex signing or prior review problems call for a specialist who has handled comparable releases.
Yes, Apple App Store work is often remote because access, documentation, builds and review submissions are managed online. Teams still need secure account permissions, prompt communication and, for device testing, an agreed way to access representative Apple hardware.
An Apple App Store submission can be rejected for crashes, incomplete functionality, misleading metadata, privacy gaps, payment rule violations or unclear access to account-based features. A capable specialist reads the relevant review guidance, reproduces the issue and prepares a precise correction before resubmitting.
Ask an Apple App Store professional to describe a recent release process, including signing, TestFlight, metadata review and handling of rejected builds. Good answers show careful access management, clear documentation, realistic risk assessment and an understanding of how the store listing reflects the actual product.
The Apple App Store requires attention to account roles, certificates, provisioning, privacy declarations and review communication. Freelancers should agree on ownership of Apple accounts and signing assets early, keep credentials out of shared documents and document every change so the client retains control of future releases.
The average hourly rate of freelancers who have used Apple App Store in their recent projects is 99 €, which corresponds to a daily rate of about 796 € based on an 8-hour working day.
Of the freelancers who have used Apple App Store in their recent projects, 98% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers who have used Apple App Store in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2 years.
The most common languages among freelancers who have used Apple App Store in their recent projects are German (100%), English (100%), and French (17%).
The most common industries among freelancers who have used Apple App Store in their recent projects are Information Technology (100%), Retail (56%), and Banking and Finance (43%).
The most common business areas among freelancers who have used Apple App Store in their recent projects are Information Technology (96%), Product Development (94%), and Project Management (56%).
Main locations of FRATCH Experts, who have recently used Apple App Store
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Vienna Graz Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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