Adobe InDesign Experts in Munich

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

Projects and client work from first enquiry to handover · Munich, Berlin, Rome.

• 2025 Olympia Equestrian Centre Munich-Riem: site map, brochure and signage.
• SELENE own hairpin label: product design, brand, packaging, shop.
• 2026 Fantasy Farm: self-published children's colouring book.

• Print and Editorial Design
• Photo production concept development
• Concept development and consulting
• UX/UI web design
• Design for BMW Business 01/2025 and MINI Business 01/2025 showroom | 24 Hours
• The BMW i5 drives locally emission-free, helping companies achieve their environmental goals. Efficient production in Dingolfing reduces resource consumption, while the vegan interior offers an ethical alternative.
• These features strengthen the companies' environmental profile and support CSR efforts, making the BMW i5 particularly attractive to environmentally conscious company car drivers.
• The BMW i5 Touring impresses with its range and fast charging times, making it ideal for company car drivers who frequently cover long distances. With a range of up to 560 kilometers and the ability to charge at fast-charging stations at up to 205 kW, drivers spend more time on the road than at the charging station.

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Supported Munich Re Markets GmbH, Allianz SE, Assistance Partner and over 50 global startups
• User Experience Design & User Interface Design
• Building tailor-made marketing strategies
• Building high converting websites
• Email marketing
• Growth hacking

• Airbus: Forum - feature writing on technology for internal employee magazines
• Bosch: Security and Safety Systems - feature writing and copy writing for industry magazines and social media
• Dassault Systemes: 3DExcite - screenwriting for corporate vision videos on digital transformation
• Deutsche Telekom: Brand & Design - copywriting and translating guidelines and books on design thinking
• GoTo: LogMeIn Rescue & GoTo Admin - UX writing and AI prompt engineering for IT support software
• MTU Aero Engines: Aeroreport - judging and ranking the editorial quality of B2B and B2C translations
• Siemens: Financial Services - copywriting and editing for internal finance sites and newsletters
• Zeiss: Beyond Design System - UX writing for voice & tone guidelines to help improve conversational AI

With Buntblick, it becomes visible what you stand for.

I create brand identities that feel 100% like you. For entrepreneurs whose design no longer reflects who they are today. From the logo to that moment when you feel: Now your brand finally fits you. Clear, authentic, and with attention to detail.

• Took on interim leadership roles as CEO, Marketing Director, or Sales Director to drive strategic transformation and revenue growth

• Provided strategic advice on marketing, sales, and brand strategy to technology-focused companies

• Led digital transformation projects to optimize marketing and sales processes

• Developed and implemented data-driven brand strategies to strengthen customer loyalty and market positioning

• Successfully expanded a Full-CGI company into a new segment

• Restructured and repositioned an AdTech company to increase its competitiveness

• Developed an innovative media model and successfully launched a high-impact climate action campaign for the United Nations Environment Programme (UNEP)

Development of corporate designs, PowerPoint master systems, and Word templates for technical B2B companies.

• Corporate Design: A visual identity that positions your company clearly and makes it recognizable. The important part is: it should not only look good, but also be defined in a way that allows consistent use in everyday work.

• Consulting & workshops: Anchoring corporate design in everyday work: We clarify what is really needed and how teams can use it with confidence. This also includes PowerPoint setups and practical training so that standards are actually lived.

• Report design: Reports that guide clearly and are quickly understood. Precisely structured, visually well thought out, and consistent with the corporate design. Infographics make important numbers and facts accessible so that information is not just read, but understood.

• Template design: Corporate design is translated into office templates that teams really use: user-friendly, technically cleanly built, and consistent. This includes masters, components, libraries, and suitable usage guides so that documents and presentations can be created professionally and quickly.

• MEDengineering – Editor-in-Chief for medical technology, focusing on components, electronics and materials for the development and design of medical devices – print and online
• VDI Nachrichten – Editor in the energy section, covering smart meter rollout, energy storage and new materials
• EPP (Electronics Production & Test Technology) – various technical articles on electronics manufacturing
• IKZ Haustechnik – Technical editor
• LPKF – technical articles and technical book proofreading
• Energie & Technik – Editor in the bioenergy, photovoltaics and geothermal section
• Developing company-specific marketing concepts for various companies
• Building corporate identity for startup companies
• Graphic design and copywriting for product brochures and flyers for various companies
• Butter and Salt Tech Marketing – creating and customizing PR concepts for clients
• Research and production of technical articles, company news and product presentations
• Creating whitepapers, interviews and customer-success stories
• Developing and customizing PR concepts for clients

• Interim Manager with a focus on driving a comprehensive rebranding initiative
• Strategic consultant for brand and communications, advising teams across brand, marketing and communication
• Manager and facilitator for various brand domains (e.g. brand asset management, brand guidance enablement, platforms and processes)
• Holistic management from strategic and concept development to implementation and ongoing brand governance

• Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
• Defines the creative scope of projects
• Interviews users about their needs and behaviors to support a holistic design process
• Designs and implements innovative ideas and prototypes for all digital platforms
• Presents creative concepts at executive levels
• Collaborates with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

• Leading international tax consultancy with 14 locations in Germany
• Property tax reform project with eight project streams
• Independent project management and control of client projects
• Sole responsibility for ensuring project success and making decisions
• Tracking open to-dos
• Risk management according to MaRisk
• Reporting, creating status slides and project documentation
• Designing an Excel matrix for consolidation match (advanced) of customer data
• Moderation of video conferences
• Project controlling
• Use of MS Teams, MS Office 365, and Excel
• Working according to ITILv3 and agile methods