Adobe InDesign Experts in Munich

July 2024 - June 2025

• Accessibility expert in UI/UX design, WCAG testing, and consulting for the Accessibility Improvement Act
• Creation of an internal accessibility guide

Oskar Oldorf (Project Manager): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

With Buntblick, it becomes visible what you stand for.

I create brand identities that feel 100% like you. For entrepreneurs whose design no longer reflects who they are today. From the logo to that moment when you feel: Now your brand finally fits you. Clear, authentic, and with attention to detail.

Development of corporate designs, PowerPoint master systems, and Word templates for technical B2B companies.

• Corporate Design: A visual identity that positions your company clearly and makes it recognizable. The important part is: it should not only look good, but also be defined in a way that allows consistent use in everyday work.

• Consulting & workshops: Anchoring corporate design in everyday work: We clarify what is really needed and how teams can use it with confidence. This also includes PowerPoint setups and practical training so that standards are actually lived.

• Report design: Reports that guide clearly and are quickly understood. Precisely structured, visually well thought out, and consistent with the corporate design. Infographics make important numbers and facts accessible so that information is not just read, but understood.

• Template design: Corporate design is translated into office templates that teams really use: user-friendly, technically cleanly built, and consistent. This includes masters, components, libraries, and suitable usage guides so that documents and presentations can be created professionally and quickly.

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Interim Manager with a focus on driving a comprehensive rebranding initiative
• Strategic consultant for brand and communications, advising teams across brand, marketing and communication
• Manager and facilitator for various brand domains (e.g. brand asset management, brand guidance enablement, platforms and processes)
• Holistic management from strategic and concept development to implementation and ongoing brand governance

• Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
• Defines the creative scope of projects
• Interviews users about their needs and behaviors to support a holistic design process
• Designs and implements innovative ideas and prototypes for all digital platforms
• Presents creative concepts at executive levels
• Collaborates with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

• Leading international tax consultancy with 14 locations in Germany
• Property tax reform project with eight project streams
• Independent project management and control of client projects
• Sole responsibility for ensuring project success and making decisions
• Tracking open to-dos
• Risk management according to MaRisk
• Reporting, creating status slides and project documentation
• Designing an Excel matrix for consolidation match (advanced) of customer data
• Moderation of video conferences
• Project controlling
• Use of MS Teams, MS Office 365, and Excel
• Working according to ITILv3 and agile methods

• Concept and design of visual identities and brand appearances
• Development of packaging designs
• Creation of layouts for print and digital media
• Close collaboration with clients to implement individual design solutions
• Managing projects from concept to final execution
• Ensuring consistent brand communication across all channels
• Image editing and typography
• Independent project organization and time management

• Took on interim leadership roles as CEO, Marketing Director, or Sales Director to drive strategic transformation and revenue growth

• Provided strategic consulting in marketing, sales, and brand strategy for technology-focused companies

• Led digital transformation projects to optimize marketing and sales processes

• Developed and implemented data-driven brand strategies to strengthen customer loyalty and market positioning

• Successfully expanded a full CGI company into a new market segment

• Restructured and repositioned an AdTech company to enhance its competitiveness

• Developed an innovative media model and launched a highly effective climate activation campaign for the United Nations Environment Programme (UNEP)

• Airbus: Forum - feature writing on technology for internal employee magazines
• Bosch: Security and Safety Systems - feature writing and copy writing for industry magazines and social media
• Dassault Systemes: 3DExcite - screenwriting for corporate vision videos on digital transformation
• Deutsche Telekom: Brand & Design - copywriting and translating guidelines and books on design thinking
• GoTo: LogMeIn Rescue & GoTo Admin - UX writing and AI prompt engineering for IT support software
• MTU Aero Engines: Aeroreport - judging and ranking the editorial quality of B2B and B2C translations
• Siemens: Financial Services - copywriting and editing for internal finance sites and newsletters
• Zeiss: Beyond Design System - UX writing for voice & tone guidelines to help improve conversational AI

• As a self-employed graphic designer, completed many web designs and corporate designs
• Portfolio with a selection of my work at ewaldmedia.de

• Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives
• Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest
• Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions, invoicing
• Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality

• Release Management
• Project Management
• Business Analysis
• Scrum
• SAFe