Adobe InDesign Experts in Germany

• Project management for a simplification project to reduce effort for an IT transformation project
• Stakeholder management and preparation of decision documents for top management
• Scoping and PI planning across multiple delivery streams
• Planning requirements for the transformation project
• Creation of partner and customer journeys for the structured end-to-end capture of requirements
• Design of suitable tracking methods for project progress
• Coordination with IT service providers and transformation project committees

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Delivered technical documentation and managed projects in electrical engineering, electronics, IT, automation and solar technology
• Served as sales representative
• Project manager and project engineer in renewable energy, electrical engineering, electronics and automation technology
• Produced technical documentation for clients including NRM Netzdienste GmbH (Frankfurt am Main), Salzgitter Flachstahl warm rolling mills, benthin GmbH and others

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Managing the operational back office
• Handling quotations and invoicing
• Supporting preparatory bookkeeping
• Coordinating appointments and operational discussions
• Coordinating between management, clients and external partners
• Organizing administrative day-to-day processes

Taking on operational back-office tasks significantly reduces the workload of executive management. Administrative processes run in a more structured, reliable and efficient way, freeing up more time for clients, projects and business decisions.

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• Development and maintenance of a news portal CMS with interfaces.
• PHP development with HTML, CSS, SCSS, JavaScript, MySQL, Laravel, documentation of the interfaces and the system.
• Further development of the SSO system based on Laravel with a large API and connections to AWS, SAP, ERPS.
• Reorganisation and development of the news portals on the basis of a publish platform, services and interfaces to Google, Facebook, Twitter, SSO, SAP technical based on NodeJS with TypeScript and AWS.
• Technologies: PHP, Laravel, MySQL, JavaScript, Vue.js, NodeJS, TypeScript, jQuery, CSS, SCSS, SASS, Unix, Jira, Confluence, Git, Apache, Nginx, AWS.

• Social media and account management for 40 senior residences
• Cross-functional Leadership
• B2B2C content creation
• Editorial and campaign planning
• Employer marketing
• SEO optimization

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

• Creation of AI-generated visual worlds and model series with a consistent appearance across all images (virtual models, portrait and product shoots).
• Quality control of AI-generated images: checking lighting, skin and material textures, color mood, and consistency before approval.
• Editing and retouching of AI-generated images in Photoshop and Lightroom, correcting typical AI errors (e.g., hands, anatomy, transitions).
• Styling and art direction for photo shoots and AI visuals: putting together looks, silhouettes, and proportions, and defining the visual language and mood.
• Custom prompt library for reproducible results even with higher volumes, using Midjourney, Nano Banana, Seedream, Soul 2, Higgsfield, Kling, and Seedance.

• Conducting and evaluating web analyses
• Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
• Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App

• Editorial preparation of texts for daily newspapers and magazines
• Editing, shortening, and improving articles stylistically
• Writing headlines, introductions, and captions
• Selecting, editing, and placing image material
• Designing and print-ready production of editorial publications
• Proofreading, final editing, and editorial quality assurance

• Developed and designed digital and analog media as well as visual communication materials according to individual requirements.
• Created and optimized layouts, graphics, and visual content in line with corporate design guidelines.
• Edited and retouched images and prepared graphic content for different media and output channels.
• Developed design concepts and implemented them independently from the initial idea through to the final result.
• Worked closely with clients, colleagues, and other stakeholders to implement design requirements efficiently and effectively.