Adobe Premiere Pro Experts in Germany

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

For the Amazon Prime Video series “The Summit” (Banijay Productions Germany), I worked for ten days as a Camera Operator in the mountains of New Zealand’s South Island. Together with the editorial and sound teams, I accompanied the candidates in the camp in the evenings and mornings, capturing their dynamics, conversations and emotions. During the night, I shot timelapses that tell the story of the landscape and the rhythm of the production. The shoot was filmed on the Sony FX6.

The conditions were demanding: daily helicopter flights to the camp, night shifts and overnight stays directly at the location. The biggest challenge was reacting to new situations within seconds. In a reality format, there are no second chances; decisive moments have to work the first time. This sharpened my sense of timing and visual composition under pressure.

I worked on set in a team of more than 40 people, bilingually in German and English with an Australian-German crew. The experience shows what I bring: resilience under extreme conditions, reliability in large production structures and an eye for genuine, unscripted moments, whether for streaming, documentaries or outdoor formats.

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research

Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.

Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.

Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods

As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.

Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review

• Since 2025, independently delivers social, music video, podcast, and film projects from concept and shoot to post production and delivery.
• Develops ideas, hooks, and visual variations with AI support and turns material into short, platform-ready formats.

• Identified and resolved a six-figure fulfillment deficit caused by legacy software misconfigurations and outdated SOPs
• Managed campaign product development and production, coordinating with multiple international stakeholders
• Revised/Created and implemented comprehensive and scalable fulfillment, inventory management, customer relations, and logistics SOPs

• RLHF & Model Evaluation: Evaluated, ranked, and refined Large Language Model (LLM) responses based on accuracy, reasoning quality, safety guidelines, and factual correctness.
• Data Annotation & Prompt Engineering: Created high-complexity prompts, edge-case scenarios, and gold-standard reference answers to train and fine-tune generative AI models.
• Quality Assurance & Verification: Conducted rigorous fact-checking, logical consistency validation, and multi-turn response optimization.

• Production of video deliverables for clients
• Worked with Zalando (Berlin, Germany)
• Worked with Landor & Fitch (Germany)
• Worked with BMW Group (Munich, Germany)
• Worked with Infineon Technologies (Neubiberg, Germany)
• Worked with Serviceplan Group (Munich, Germany)
• Worked with ITK Engineering (Rülzheim, Germany)
• Worked with Lenser Filtration (Senden, Germany)

• Conducted internal training sessions on AI tools and led a bot lab community project.

• Championed diversity and inclusion initiatives, facilitating workshops and training sessions.

• Tactfully steered discussions between stakeholders and leaders to offer professional insight and handle any issues before escalation, diffusing conflict.

• Conceptualised and launched various DEI initiatives to instil a positive mindset within the workforce, leading to an award for diversity and inclusion.

• Championed diversity within the workplace through workshops, training, and video interviews, managing the Mindset, Diversity, and Inclusion teams to promote best practices.

• Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
• Creative creation and editing of e-commerce content, digital assets, and ad banners
• Creation and implementation of A+ and B+ content and monitoring its execution by the client
• Creative execution of Amazon brand stores

• Strategic and operational leadership of marketing for multiple B2B and B2C trade fairs focusing on positioning, brand building, and target group engagement

• Development and implementation of brand relaunches including logo, CI, slogan, and cross-media communication strategy

• Planning, design, and production of trade fair magazines, sponsorship packages, pitches, and marketing materials

• Establishment of professional social media channels (Meta, LinkedIn) including content strategy, editorial planning, and audience growth

• Advising the executive board on strategic communication, digital brand presence, and sales alignment

• Campaign planning including ads, video formats, newsletters, sponsorship communication, and event digitization

• Press relations, media partnerships, and development of audience-specific content

• Relaunch of the B2C trade fair "Haus-Bau & Energie Ilsenburg" including repositioning, visibility, and modernization

• Digitization of internal processes to optimize internal communication and project workflows

• Development and overall management of the CANNAFRIENDS trade fair as the largest community and educational event around medical cannabis

• Strategic and operational responsibility for concept, brand presence, community engagement, and external communication

• Creation of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy, and communication line

• Organization, moderation, and speaker acquisition for over 40 presentations, panels, workshops, and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast), and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers, and medical experts

• Analysis, monitoring, and reporting to optimize the customer journey

• Design and implementation of digital trade fair experiences in cooperation with app providers

• Budget and media partnership management as well as public representation

• Leading the setup of Passify’s internal automation and risk management portal, connecting workflows across teams through SharePoint and Power Automate.
• Moderating retrospective workshops and creating PRDs and design tickets during PDLC.
• Supporting ISO 27001 documentation and compliance, focusing on customer support, user registration, and internal communication processes.
• Helping align design, development, and operations in a modular design cycle, ensuring each release meets both business and user needs.
• Contributing to feature planning and validation for subcontractor flows, training dashboards, and terminal portal improvements.