Ulrike Zecher-Content with fizz! I make dry and complex content sparkle. 15 years of expertise in online communication.
Check rate
Experience
Fundraising Associate
Arbeiterwohlfahrt
- Prepare complex content in a way that convinces funders, teams, and target groups alike.
- With structured grant management, clear processes, and precise language, I make sure ideas are not only funded, but also understood and visible.
Marketing Brand Voice
Gütegemeinschaft Anwerbung und Vermittlung von Pflegekräften aus dem Ausland
"With Ulrike Zecher, we had exactly the right expert by our side. In two intensive workshops and the follow-up writing coaching, she worked with us to develop a concise brand voice that authentically conveys our values and clearly positions GAPA in the market. She helped us sharpen our brand core, define guidelines, and find a tone of voice that builds trust. Ms. Zecher understood perfectly how to capture the special nature of an association like ours and turn it into language that moves and convinces. Her work helped our target group identify more strongly with GAPA and perceive our commitment more clearly."
Online Editing
Landesprogramm zur Vereinbarkeit Beruf & Pflege
Further develop public relations strategically to win employers, authorities, and institutes as cooperation partners around the topic of "work-life balance between career & care".
I grew content, built communities, and developed a communication strategy.
- Community & content for LinkedIn – followers grew from 90 to almost 490 in 12 months (+700%)
- Social media strategy & online editing for LinkedIn, Instagram, and website
- Prepared complex scientific content in a way that’s easy to understand – so it lands instead of confusing
- Central interface between companies, management, and funding partners
- Newsletter marketing – doubled readership within one year
Reference: "Ulrike brings a great package of skills, lots of energy, her own ideas, and a good dose of humor. If you are looking for someone who thinks along and contributes openly, you should definitely choose Ulrike!" – Greta Ollertz, Project Manager, January 2025
Online Editing
Mecklenburgische Versicherung
Sparkling insurance copy with fizz? Absolutely. With Ulrike.
- Career website Untangled complex topics, got to the point, published live – and written so applicants think: I want to work here.
- Product portfolio Condensed the range of offers, structured the customer journey clearly – visible benefits, clear language, no detours.
- Customer magazine Texts that inform and entertain – added value instead of "dull" jargon.
- Art prize catalog (2022 & 2024) Wrote forewords for the board – serious, but easy and relaxed to read.
Writing Coach
ulrikezecher.de
A prompt alone does not replace working on your positioning. And a strong business does not happen on its own. In email-based writing coaching, we work our way to your core together, and I mainly read between your lines:
- Clearly work out positioning and niche
- Develop the brand core and make it tangible in words
- Write websites for people and for AI
- Use LinkedIn strategically for community building For anyone who wants to communicate less loudly, but more clearly. Especially in the age of AI.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Insurance, and Government and Administration.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, and Finance.
Summary
Whether it’s blog posts, LinkedIn posts, online editing, or websites – I give dry content a bit more fizz. 15 years of experience in online communication. AI license for NGOs. A thousand ideas under the micropony.
My talents: + Explain scientific topics in a way that’s easy to understand. + Get to the point with complex topics (5 years of expertise in insurance copy) + Build communities on LinkedIn. + Content creation. + Blog posts with real value for readers. + Bring out the brand core and tone of voice.
Skills
- Public Relations, Online Editing For Ngos And Funded Projects
- Fundraising (Basics)
- Newsletter Marketing
- Community Building On Linkedin
- Brand Voice Workshop
- Science Communication
- Copywriting For Insurance Companies (Website, Products, Customer Magazine)
Languages
Education
Fachhochschule Düsseldorf
Diplom-Betriebswirtin · Business · 2.3
Focus on HR and marketing
Certifications & licenses
Struss und Claussen
Jobcrafting
Funding for non-profit projects
Förderlotse Akademie
AI License
Julia Junge
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ulrike is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
Ulrike speaks the following languages: German (Native).
Ulrike has at least 16 years of experience. During this time, Ulrike has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 3 years and 3 months. Note that Ulrike may not have shared all experience and actually has more experience.
Based on recent experience, Ulrike would be well-suited for roles such as: Fundraising Associate, Marketing Brand Voice, Online Editing.
Ulrike's most recent position is Fundraising Associate at Arbeiterwohlfahrt.
In recent years, Ulrike has worked for Arbeiterwohlfahrt, Gütegemeinschaft Anwerbung und Vermittlung von Pflegekräften aus dem Ausland, Landesprogramm zur Vereinbarkeit Beruf & Pflege, Mecklenburgische Versicherung, and ulrikezecher.de.
Ulrike is most experienced in industries like Professional Services, Insurance, and Government and Administration. Ulrike also has some experience in Healthcare.
Ulrike is most experienced in business areas like Marketing, Strategy, and Finance.
Ulrike has recently worked in industries like Professional Services, Insurance, and Government and Administration.
Ulrike has recently worked in business areas like Marketing, Strategy, and Finance.
Ulrike holds a Master in Business from Fachhochschule Düsseldorf.
Ulrike has 3 certificates. These include: Struss und Claussen, Funding for non-profit projects, and AI License.
Ulrike will be available part-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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