Patrick Holm-Sales & Business Development | FMCG, Natural Resources, B2B Software
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Experience
Sales / Business Development
Cesto Foods
- Built a customer acquisition strategy for FMCG distribution across Europe, sustaining 15% month-on-month growth in the channel over its first year.
- Negotiated and closed long-term supply agreements for full container and truckload volumes of toiletries, cold sauces, snacks, conserves, nuts, soft drinks, and alcohol, adding $1.2M to P&L.
- Led a sales team of 8 across assigned European territories.
Sales
OKIN
- Managed and grew Nordic accounts; including Preem, Trelleborg, Ericsson, and Eon, across IT, IoT, and BPO solutions.
- Sold IoT solutions spanning asset tracking, industrial sensors, fleet and logistics monitoring, and connected devices into trading companies and multinationals moving physical goods.
- Grew the book to $1M in revenue within 24 months through account upselling.
Sales Trader
Acsel Ltd
- Grew wheat flour market share across Africa, adding 12 outlets to the customer portfolio over 18 months.
- Opened new sales channels and built brand awareness while sourcing and selling poultry, fish, wheat flour, sugar, rice, canned foods, and soft drinks across EMEA.
- Delivered $2M+ in P&L; managed a team of 15.
Corporate Broker / Associate
Yamalco
- Led buy- and sell-side processes for companies holding oilfield assets, managing geographic, infrastructure, tax, and country-risk exposure.
- Built financial models, cash flow forecasts, and investor presentations; drafted Information Memoranda for client assets.
- Closed transactions for clients and targets including parties tied to the Timan-Pechora Basin, ZAO Severgazneftprom, ZAO Severgeologiya (Tatneft), Rosneft, Magellan Petroleum, and Buroil.
- Managed a team of three analysts.
Business Developer
BGC Partners
- Started the Physical Oil Desk from scratch at one of the market's leading brokerage houses.
- Won new business with Litasco, BP, Shell, and Valero.
- Grew desk P&L from $120K in Year 1 to $2.5M by Year 5.
Business Developer / Analyst
ICB
- Managed trade finance transaction cycles for a family office focused on private banking, project financing, and trade finance, including LC issuance and bill negotiation with banks.
- Coordinated project finance across shipping and natural resources.
Business Development Manager
TTC Koncernen
- Distributed meat, toiletries, detergents, soft drinks, pet food, snacks, and canned food across Scandinavia, sourcing from continental Europe.
- Grew the supplier and customer base by nearly 100% in two years.
- Held exclusive distribution rights for Abro Brewery, Ingmar Johansson, and Santa Maria (Paulig Group); $800K P&L.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Transportation, Energy, Banking and Finance, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Finance, Logistics, Operations, and Investments and M&A.
Summary
Sales and business development leader with over 20 years across FMCG distribution, natural resource trading, and B2B software, running distribution networks across the Nordics, wider EMEA, and The US. Delivered $2M+ in trading P&L at Acsel, grew a $1M IT/SaaS book at OKIN in under two years, and founded the Physical Oil Desk at BGC Partners, building it from $120K to $600K in annual P&L over five years.
Skills
- Strategic Planning & Go-To-Market Execution
- Distribution Network Development
- P&L Ownership & Financial Evaluation
- Cross-Functional Team Leadership
- Crm & Pipeline Management
- Multilingual Negotiation
Languages
Education
Bond University
MBA · Finance · Australia · 3.8 GPA
Bond University
BA · International Business & Management (with German) · Robina, Australia · 3.7 GPA
Hvitfeldtska Gymnasiet
Economics (English track) · Economics · Gothenburg, Sweden
High school - Economics in English
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Patrick is based in Murcia, Spain.
Patrick speaks the following languages: Swedish (Native), English (Advanced), Norwegian (Advanced), Danish (Intermediate), German (Intermediate), Spanish (Intermediate).
Patrick has at least 23 years of experience. During this time, Patrick has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 4 months. Note that Patrick may not have shared all experience and actually has more experience.
Based on recent experience, Patrick would be well-suited for roles such as: Sales / Business Development, Sales, Sales Trader.
Patrick's most recent position is Sales / Business Development at Cesto Foods.
In recent years, Patrick has worked for Cesto Foods and OKIN.
Patrick is most experienced in industries like Food and Beverage, Transportation, and Banking and Finance. Patrick also has some experience in Energy and Information Technology.
Patrick is most experienced in business areas like Sales, Strategy, and Finance. Patrick also has some experience in Logistics, Operations, and Investments and M&A.
Patrick has recently worked in industries like Food and Beverage, Information Technology, and Transportation.
Patrick has recently worked in business areas like Sales and Strategy.
Patrick holds a Master in Finance from Bond University and a Bachelor in International Business & Management (with German) from Bond University.
Patrick is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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