Ozge Sila Dogan-Head of Marketing & Branding
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Experience
Head of Marketing & Branding
TeklifimGelsin
- Led a 4-person cross-regional marketing team across Turkey, Philippines, Japan, and France.
Strategic Advisor
Callby.AI
Executed targeted seasonal campaigns that doubled monthly revenue.
Managed Facebook & Google Ads across 5 countries, optimizing for ROI and regional visibility.
Growth Advisor
Brandefense
- Led SEO/SEM strategy across all markets, driving organic traffic growth.
Head of Growth
OPLOG
Executed ASO on App Store and Google Play, improving app visibility and downloads.
Ran retention campaigns to boost loyalty and repeat engagement.
Designed and executed data-driven growth strategies, driving significant revenue and market share expansion across four regions.
Growth Manager
Picus Security
Built and scaled inbound/outbound engine with a 4-person team, growing qualified pipeline by 40%.
Led full digital marketing stack: content, paid ads, SEO, and social — improving visibility and acquisition.
Implemented lifecycle marketing programs to increase retention and long-term engagement.
Digital Marketing Manager
EnglishCentral
Senior Digital Marketing Associate
Atlassian, OpsGenie
Spearheaded company-wide rebranding, strengthening brand positioning and market perception.
Promoted from BDR; led demand generation through paid campaigns on LinkedIn, Twitter, and Google Ads.
Led HubSpot transformation across Sales, Marketing, and Ops — consolidating CRM, CMS, and marketing operations into a unified system.
Created branded digital assets to support acquisition and engagement initiatives.
Drove international expansion into UK, Germany, and US markets, adapting GTM strategies to local dynamics.
Partnered with Product and UI/UX teams to align growth initiatives with product roadmap.
Business Development Representative
Atlassian, OpsGenie
Part of the founding Sales & Marketing team; contributed to tripling revenue and growing customer base to 2,000+ in 2016.
Drove demand generation through targeted campaigns, email marketing, and HubSpot workflow management.
Directed HubSpot adoption and HubSpot-Salesforce integration, streamlining lead management across Sales and Marketing.
Corporate Communication & Marketing Specialist
Saint-Gobain Rigips
Managed external communications, PR agencies, and press releases to strengthen brand visibility.
Oversaw digital marketing, corporate content, and events to support stakeholder engagement.
Industry Experience
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Experienced in Information Technology, Transportation, Education, Advertising, Construction, and Manufacturing.
Business Area Experience
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Experienced in Marketing, Strategy, and Sales.
Summary
Revenue-focused Growth & Marketing Leader with 9+ years scaling B2B tech companies across EMEA. Proven track record in demand generation, lifecycle marketing, and GTM execution — with hands-on experience at OpsGenie (Atlassian) and OPLOG. Adept at building cross-functional teams, implementing CRM transformations, and turning data-driven strategies into measurable revenue impact.
Skills
Marketing & Advertising
- Hubspot (Advanced): Expertise In Crm, Cms, Marketing Automation, And Lead Nurturing Workflows.
- Paid Advertising: Extensive Experience With Facebook Ads, Google Ads, Linkedin Ads, And Twitter Ads; Skilled In Campaign Optimization, Audience Targeting, And Roi Maximization.
- Seo & Sem: Proficient In Search Engine Optimization And Marketing Strategies To Drive Organic Traffic And Improve Search Rankings, With Hands-On Experience In Semrush.
Crm & Sales Tools
- Salesforce: Advanced Experience In Managing And Optimizing Sales Pipelines, Reporting, And Crm Integrations.
- Hubspot: Expert In Sales And Marketing Automation, Reporting, And Cross-Functional Integrations.
- Apollo: Skilled In Using Apollo For Lead Generation, Sales Outreach, And Prospecting.
Analytics & Reporting
- Google Analytics: Advanced Skills In Tracking, Analyzing, And Reporting Web Traffic, User Behavior, And Campaign Performance To Inform Business Decisions.
Other Tools
- Outreach: Skilled In Automating Outreach Campaigns And Improving Sales Engagement.
- Microsoft Office: Proficient In Word, Excel, Powerpoint For Data Analysis, Presentations, And Documentation.
Languages
Education
Middle East Technical University
Master's Degree · Asian Studies · Ankara, Turkey
University of Ljubljana
Exchange Student · Business Administration · Slovenia
Bilkent University
Bachelor's Degree, Marketing Major · Business Administration · Ankara, Turkey
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Experience
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