Recommended expert
Muhammad (Obaid) Qureshi-Copywriter
Check rate
Experience
Copywriter
JazzCash
Position Summary
Copywriter at JazzCash
Industries
Banking and Finance
Business Areas
Marketing
- Wrote short-form copies for Mother’s Day that emotionally resonate and instantly click with audiences.
- Used everyday Minglish to create relatable, heartwarming lines with emotion, a clear CTA, and brand relevance.
- Produced a series of short, sweet, insight-led static posts crafted in conversational Minglish, blending emotional pull with purpose-driven messaging.
Copywriter | Tagline Creator
JazzCash
Position Summary
Copywriter | Tagline Creator at JazzCash
Industries
Banking and Finance
Business Areas
Marketing
- Created a catchy, ownable tagline for JazzCash’s Tap Pay feature to build long-term recall.
- Made Tap Pay feel like a verb the way Google means search it.
- Developed a crisp 5-word line with cheeky double usage: Tap Pay, Sirf JazzCash Pay, making it exclusive, conversational, rhymey, simple, sticky, and memorable.
Concept | Activation Ideation | Look & Feel Direction
Mashion Bazaar
Position Summary
Concept | Activation Ideation | Look & Feel Direction at Mashion Bazaar
Industries
Fashion
Retail
Business Areas
Marketing
- Designed a Z-Street corner at Mashion Bazaar: a high-energy, tech-meets-style zone that felt rich, hood, vibey, and unmistakably now.
- Developed interactive touchpoints like VR gaming, smart mirrors, a confession wall, and rapid-fire games to turn Zong into an experience, not just a service.
Copy & Visual Direction
Zong
Position Summary
Copy & Visual Direction at Zong
Industries
Telecommunication
Business Areas
Marketing
- Promoted Zong’s 3-month bundles by tying into the hype of the upcoming PSL season using the cricket hat-trick concept to symbolize three powerful months in one bundle.
- Built both copy and visuals around cricket, stadiums, and sports culture to create a unified, PSL-charged experience across static posts and digital content.
Ideation & Concept | Copy | Campaign Direction
Zong
Position Summary
Ideation & Concept | Copy | Campaign Direction at Zong
Industries
Telecommunication
Business Areas
Marketing
- Launched a TVC campaign positioning Champion’s Trophy as the go-to choice for cricket fans to drive platform switch during the Champions Trophy.
- Tapped into everyday frustrations of watching cricket on TV in Pakistan, including power cuts and missed control moments, and showed how Zong solves them.
- Developed the tagline "Keep Calm and Subscribe to Zong."
- Executed an AI-generated TVC supported by explainers, benefit-driven statics, and meme-led content tailored for digital cricket fans.
Ideation | Copy | Visual Direction
Zong
Position Summary
Ideation | Copy | Visual Direction at Zong
Industries
Telecommunication
Business Areas
Marketing
- Increased brand recall through an emotional, empowering Mother’s Day campaign limited to social media assets.
- Conceptualized "The Warrior Behind the Warrior" tribute to mothers' silent strength.
- Created a mix of reels, animated posts, and statics capturing real-life moments of quiet strength and unwavering support.
Ideation | Copy | Visual Direction
Zong
Position Summary
Ideation | Copy | Visual Direction at Zong
Industries
Telecommunication
Business Areas
Marketing
- Created relatable, emotional Eid content without using the overdone bakra trope.
- Focused on the little rituals that signal Eid is here, from fresh notes to family arrivals, built around "You know it’s Eid when…".
- Produced a mix of static posts and animated reels capturing everyday Eid moments, tapping into nostalgia and shared cultural cues.
Summary
It’s me, hi, I am the proble… Oh h sorry … ahem . . . Hi, it me, Muhammad Obaid , part copy nerd, part campaign thinker, full-time idea junkie. I’ve written from cheeky one-liners hopefully emotional DVC s (sometimes the executtion … eh never you mind ._ . ), always aiming for work that feels real and lands hard. I like my copy clever, my insights sharp, and my brands human.
PS: A touch of coffee never hurt nobody.
Languages
English
AdvancedUrdu
AdvancedStatistics
Experience
Total positions 7
Profile
Created
Frequently asked questions
Have questions? Find more information here.
Muhammad is based in Rawalpindi, Pakistan and can operate in on-site, hybrid, and remote work models.
Muhammad speaks the following languages: English (Advanced), Urdu (Advanced).
Based on recent experience, Muhammad would be well-suited for roles such as: Copywriter, Copywriter | Tagline Creator, Concept | Activation Ideation | Look & Feel Direction.
Muhammad's most recent position is Copywriter at JazzCash.
Muhammad is immediately available part-time for suitable projects.
Muhammad's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Muhammad, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
800
600
400
200
Market avg: 504-664 €
Market avg: 504-664 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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