Michael Alf - Founder

Q: Where is Michael based?

Michael is based in Lisbon, Portugal and can operate in on-site , hybrid , and remote work models.

Q: What languages does Michael speak?

Michael speaks the following languages: English (Native), German (Intermediate) .

Q: How many years of experience does Michael have?

Michael has at least 35 years of experience. During this time, Michael has worked in at least 10 different roles and for 11 different companies . The average length of individual experience is 3 years and 11 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Founder at New World Events Pty Ltd .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for New World Events Pty Ltd , Alf Global Services OÜ , and High Performance in the Digital Age .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Professional Services , Transportation , and Information Technology . Michael also has some experience in Aerospace and Defense , Media and Entertainment , and Retail .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology , Operations , and Sales . Michael also has some experience in Strategy , Research and Development , and Human Resources .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Professional Services , Information Technology , and Media and Entertainment .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Human Resources , Investments and M&A , and Information Technology .

Recommended expert

Lisbon, Portugal

Experience

Jan 2021 - Present

5 years 3 months

Founder

New World Events Pty Ltd

Based in Australia but operating globally to deliver premium digital events to mid-sized and large companies
Utilised the Meetyoo digital event platform (Berlin) as an official partner to create memorable experiences
Designed and constructed corporate metaverses for clients to welcome stakeholders
Focused activities on existing clients due to low demand

Sep 2018 - Dec 2019

1 year 4 months

Senior Partner

XU Group GmbH

Conducted top management and board workshops on digital roadmap, digital literacy, digital maturity and digital competence profiles for clients such as VW, Vorwerk, Bonprix, DCS and Klett Group
Delivered keynote presentations on digital and agile topics
Managed a cultural change program in a €3 billion medium-sized company focusing on digital, agile and design thinking collaboration
Developed and implemented scalable, flexible up- and reskilling approaches including individual and target group-specific learning journeys and onboarded first pilot customers

Jul 2018 - Present

7 years 9 months

Founder

Alf Global Services OÜ

Focused on transformation, digital transformation and advising on emerging technologies like Metaverse, Generative AI and Web3
Provided selective high performance and leadership coaching
Offered deal advisory (M&A)
Co-authored the book “B2B Metaverse Marketing”

Mar 2018 - Apr 2018

2 months

Expert (part-time)

Innovation Manufacturing Collaboration Centre Australia

Created marketing material on various Industry 4.0 topics to support innovation among SMEs in the manufacturing sector

Jan 2017 - Present

9 years 3 months

Founder

High Performance in the Digital Age

Developed a framework combining high performance soft skills with digital age requirements
Applied the approach in workshops and keynote speeches for organisations including KPMG, EY, Vodafone and Siemens

Aug 2016 - Feb 2018

1 year 7 months

Non-Executive Director

Matrix42 Australia

Prepared and implemented regular board meetings as part of the Australian supervisory board

Aug 2016 - Oct 2017

1 year 3 months

Director (Contract 50%)

KPMG Enterprise Advisory

Created Industry 4.0 points of view and assessments for SMEs to determine their development stage and underpin consulting mandates

May 2015 - Jul 2016

1 year 3 months

Country Manager and Managing Director (Contract 70%)

Matrix42 Australia

Restructured and rebuilt the local team (7–9 employees)
Supported the Australian development team (10–12 employees)
Integrated the local operation into the German parent company
Developed Australian partnerships and supported large local customers
Developed and implemented go-to-market plans for Australia

Jun 2012 - Sep 2013

1 year 4 months

Manager IT PMO

Asciano Ltd.

Scaled the IT PMO team from 20 to over 40 employees within a short time frame
Managed a portfolio of ~50 projects with a total value of $100 million and a PMO budget of $2 million
Increased PMO maturity from 0.5 to almost 2.0 in 15 months
Developed comprehensive and integrative change management frameworks to support major transformation processes

Oct 2008 - Nov 2011

3 years 2 months

Vice President

Capgemini Australia

Headed the Products sector (consumer goods, retail, logistics, telco) responsible for ~50% of Australian sales
Led the Melbourne branch, growing headcount from ~80 to ~200 employees
Managed the Foster’s account, closing a $35 million deal in 2009 (one third of local sales)
Coordinated sales activities across Asia Pacific as Head of Sales Asia Pacific, developed go-to-market plans and integrated global capabilities

Jul 1999 - Sep 2008

9 years 3 months

Consultant to Vice President

Capgemini Germany

Managed the Deutsche Post DHL global account (€30–35 million per year, operating in 6–8 countries with support from 12 P&L units)
Participated in leading 3PL research as part of the global 3PL Group
Contributed to key account management development within the Capgemini Group

Jun 1989 - Jun 1999

10 years 1 month

Officer career to Captain

German Armed Forces

Served as an officer in the Air Force command service
Received multiple formal awards
Acted as a train driver responsible for ~50 employees
Served as IT officer (CIO) in a staff assignment for a group of 2 000 employees
Studied economics and organisational sciences, graduating top of class in Munich

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Transportation, Information Technology, Aerospace and Defense, Media and Entertainment, and Retail.

Professional Services

Transportation

Information Technology

Aerospace and Defense

Media and Entertainment

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Operations, Sales, Strategy, Research and Development, and Human Resources.

Information Technology

Operations

Sales

Strategy

Research and Development

Human Resources

Summary

Michael is an experienced executive, consultant, leader and entrepreneur as well as a certified High Performance Coach who has worked with and supported companies and individuals from Australia to Europe.

His background includes global, regional and local roles in Consulting, Sales, Business Development, Key Account Management, Corporate Governance, General Management, Digital Transformation including Industry 4.0 and Marketing.

His entrepreneurial experience has a focus on "Digital and Personal Transformation" and recently in delivering premium digital events and environments (Metaverse) to organisations on a global scale. A military career as an officer up to the rank of "captain" went ahead of his economical career.

Furthermore, he has gained extensive experience in multi-cultural environments, including the Asian region.

Languages

English

Native

German

Intermediate

Education

Oct 2004 - Jun 2005

University of St. Gallen

Executive MBA Logistics · Logistics · St. Gallen, Switzerland

Oct 1997 - Jun 1998

Chemnitz-Zwickau University of Technology

Post Graduate Study, Information and Communication Technology · Information and Communication Technology · Chemnitz, Germany

Oct 1990 - Jun 1993

University of the Federal Armed Forces Munich

Diploma in Buisiness · Economic and Organisational Sciences · Munich, Germany

Certifications & licenses

Certified High-Performance Coach

High-Performance Institute

Company Director Course

Certified Master Practitioner Of Neuro-Linguistics Programming

Statistics

Experience

Total positions 12

Experience in Professional Services 18.5 y

Avg length 4 y 3 m

Longest experience 10 y

Expertise

Recent roles Founder, Senior Partner, Expert (part-time)

Main industries Professional Services, Transportation, Information Technology

Main business areas Information Technology, Operations, Sales

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

September 2023

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Lisbon, Portugal and can operate in on-site, hybrid, and remote work models.

What languages does Michael speak?

Michael speaks the following languages: English (Native), German (Intermediate).

How many years of experience does Michael have?

Michael has at least 35 years of experience. During this time, Michael has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 3 years and 11 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Founder, Senior Partner, Expert (part-time).

What is Michael's latest experience?

Michael's most recent position is Founder at New World Events Pty Ltd.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for New World Events Pty Ltd, Alf Global Services OÜ, and High Performance in the Digital Age.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Professional Services, Transportation, and Information Technology. Michael also has some experience in Aerospace and Defense, Media and Entertainment, and Retail.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology, Operations, and Sales. Michael also has some experience in Strategy, Research and Development, and Human Resources.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Professional Services, Information Technology, and Media and Entertainment.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Human Resources, Investments and M&A, and Information Technology.

What is Michael's education?

Michael holds a Master in Logistics from University of St. Gallen.

Does Michael have any certificates?

Michael has 3 certificates. These include: Certified High-Performance Coach, Company Director Course, and Certified Master Practitioner Of Neuro-Linguistics Programming.

What is the availability of Michael?

Michael is immediately available part-time for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.