Maha E.-Data Analyst | Sales & Business Analytics | M.Sc. Candidate, Project Management & Data Analytics
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Experience
Senior Sales Operations Analyst
Brimore Company
- Designed and fully automated an end-to-end reporting workflow in Google Sheets, eliminating 100% of manual reporting and data-processing effort for sales team performance tracking.
- Built dynamic dashboards to visualize sales KPIs and performance trends, significantly increasing transparency into team performance for leadership.
- Analyzed profitability and performance data for approximately 75,000 customers generating ~3M EGP in monthly revenue, supporting data-driven sales decisions.
Senior Sales Analyst
LOLOAA For Perfumes and Cosmetics
- Extracted and analyzed sales data from 15 branches across 15 governorates to identify trends, strengths, and improvement opportunities; presented findings and strategic recommendations to leadership.
- Introduced and standardized a unified Google Sheets reporting system where none previously existed, and trained the sales team on its use, improving visibility into branch, revenue, profit, and inventory data.
Sales Analyst
Al-Waleed Company for Coffee Distribution
- Analyzed sales data to identify trends and patterns and supported the sales team with actionable insights.
- Created and maintained sales reports and dashboards for management.
- Developed and maintained tools to improve data accuracy and reporting quality.
- Monitored and tracked key performance indicators (KPIs) to measure sales results.
Project Manager
Vodafone & Future Generation Foundation (FGF)
Education is Power
- Researched and collected data on illiteracy across multiple governorates in Egypt.
- Analyzed collected data to identify target groups and program needs.
- Designed, marketed, and delivered education and literacy programs based on analysis findings.
Sales Analyst
Speed Ahmed Hassan (Procter & Gamble Distributor)
- Entered and verified data across multiple sources and formats, monitoring data quality throughout.
- Prepared and distributed sales reports to management, supporting sales team performance and target tracking.
Project Assistant
GIZ-UAE
Summer Challenge
- Supported program leadership with administrative and organizational tasks for the "Summer Challenge" program.
- Coordinated communication with Emirati students throughout the program.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Cosmetics, Education, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Business Intelligence, Project Management, Marketing, and Research and Development.
Summary
Data analyst pursuing an M.Sc. in Project Management and Data Analytics at HTW Berlin, building on a strong foundation in sales analytics and sales operations to develop technical skills in Python, SQL, and Power BI. Experienced in collecting, cleaning, and analyzing structured business data to identify trends and patterns, and translating findings into dashboards, KPI reports, and recommendations for stakeholders across markets. Designed and fully automated an end-to-end reporting system, eliminating manual data processing entirely, and skilled in Excel, Power Query, and Power BI, with growing hands-on experience in SQL and Python gained through professional practice and a Data Analysis Professional Diploma.
Skills
- Data Analysis & Data Cleaning
- Kpi Reporting & Dashboarding
- Trend & Pattern Analysis
- Sales & Market Data Analysis
- Data Modeling
- Process Automation
- Sql
- Python (Basic, Growing)
- Power Bi & Power Query
- Excel (Advanced)
- Stakeholder Communication
- Cross-Market Analysis
- Google Sheets
Languages
Education
HTW Berlin
M.Sc. · Project Management and Data Analytics · Berlin, Germany
Alexandria University
Bachelor of Laws · Laws, English Department · Alexandria, Egypt
Arab Academy for Science and Technology
Data Analysis Professional Diploma · Data Analysis · Alexandria, Egypt
Certifications & licenses
Data Analysis Professional Diploma
Arab Academy for Science and Technology
Diploma in Human Resources Management
Arab Academy for Science and Technology
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Maha is based in Berlin, Germany.
Maha speaks the following languages: Arabic (Native), English (Advanced), German (Intermediate).
Maha has at least 12 years of experience. During this time, Maha has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years. Note that Maha may not have shared all experience and actually has more experience.
Based on recent experience, Maha would be well-suited for roles such as: Senior Sales Operations Analyst, Senior Sales Analyst, Sales Analyst.
Maha's most recent position is Senior Sales Operations Analyst at Brimore Company.
In recent years, Maha has worked for Brimore Company.
Maha is most experienced in industries like Retail, Cosmetics, and Education. Maha also has some experience in Food and Beverage.
Maha is most experienced in business areas like Sales, Business Intelligence, and Project Management. Maha also has some experience in Marketing and Research and Development.
Maha has recently worked in industries like Retail.
Maha has recently worked in business areas like Business Intelligence and Sales.
Maha holds a Master in Project Management and Data Analytics from HTW Berlin, a Bachelor in Laws, English Department from Alexandria University and a Bachelor in Data Analysis from Arab Academy for Science and Technology.
Maha has 2 certificates. These include: Data Analysis Professional Diploma and Diploma in Human Resources Management.
Maha will be available part-time from November 2026.
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Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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