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Maha E.-Data Analyst | Sales & Business Analytics | M.Sc. Candidate, Project Management & Data Analytics

Maha E.
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Berlin, Germany

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Experience

Jan 2020 - Dec 2023

Senior Sales Operations Analyst

Brimore Company

Position summary
Senior Sales Operations Analyst at Brimore Company
Industries
Retail
Business areas
Business Intelligence
Sales
  • Designed and fully automated an end-to-end reporting workflow in Google Sheets, eliminating 100% of manual reporting and data-processing effort for sales team performance tracking.
  • Built dynamic dashboards to visualize sales KPIs and performance trends, significantly increasing transparency into team performance for leadership.
  • Analyzed profitability and performance data for approximately 75,000 customers generating ~3M EGP in monthly revenue, supporting data-driven sales decisions.
Jan 2018 - Dec 2020

Senior Sales Analyst

LOLOAA For Perfumes and Cosmetics

Position summary
Senior Sales Analyst at LOLOAA For Perfumes and Cosmetics
Industries
Cosmetics
Business areas
Business Intelligence
Sales
  • Extracted and analyzed sales data from 15 branches across 15 governorates to identify trends, strengths, and improvement opportunities; presented findings and strategic recommendations to leadership.
  • Introduced and standardized a unified Google Sheets reporting system where none previously existed, and trained the sales team on its use, improving visibility into branch, revenue, profit, and inventory data.
Jan 2014 - Dec 2014

Sales Analyst

Al-Waleed Company for Coffee Distribution

Position summary
Sales Analyst at Al-Waleed Company for Coffee Distribution
Industries
Food and Beverage
Business areas
Business Intelligence
Sales
  • Analyzed sales data to identify trends and patterns and supported the sales team with actionable insights.
  • Created and maintained sales reports and dashboards for management.
  • Developed and maintained tools to improve data accuracy and reporting quality.
  • Monitored and tracked key performance indicators (KPIs) to measure sales results.
Jan 2012 - Dec 2013

Project Manager

Vodafone & Future Generation Foundation (FGF)

Position summary
Project Manager at Vodafone & Future Generation Foundation (FGF)
Industries
Education
Business areas
Marketing
Project Management
Research and Development

Education is Power

  • Researched and collected data on illiteracy across multiple governorates in Egypt.
  • Analyzed collected data to identify target groups and program needs.
  • Designed, marketed, and delivered education and literacy programs based on analysis findings.
Jan 2010 - Dec 2012

Sales Analyst

Speed Ahmed Hassan (Procter & Gamble Distributor)

Position summary
Sales Analyst at Speed Ahmed Hassan (Procter & Gamble Distributor)
Business areas
Sales
  • Entered and verified data across multiple sources and formats, monitoring data quality throughout.
  • Prepared and distributed sales reports to management, supporting sales team performance and target tracking.
Jan 2009 - Dec 2009
Al Ain, United Arab Emirates

Project Assistant

GIZ-UAE

Position summary
Project Assistant at GIZ-UAE
Industries
Education
Business areas
Project Management

Summer Challenge

  • Supported program leadership with administrative and organizational tasks for the "Summer Challenge" program.
  • Coordinated communication with Emirati students throughout the program.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Cosmetics, Education, and Food and Beverage.

Retail
Cosmetics
Education
Food and Beverage
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Business Intelligence, Project Management, Marketing, and Research and Development.

Sales
Business Intelligence
Project Management
Marketing
Research and Development
Profile match chart

Summary

Data analyst pursuing an M.Sc. in Project Management and Data Analytics at HTW Berlin, building on a strong foundation in sales analytics and sales operations to develop technical skills in Python, SQL, and Power BI. Experienced in collecting, cleaning, and analyzing structured business data to identify trends and patterns, and translating findings into dashboards, KPI reports, and recommendations for stakeholders across markets. Designed and fully automated an end-to-end reporting system, eliminating manual data processing entirely, and skilled in Excel, Power Query, and Power BI, with growing hands-on experience in SQL and Python gained through professional practice and a Data Analysis Professional Diploma.

Skills

  • Data Analysis & Data Cleaning
  • Kpi Reporting & Dashboarding
  • Trend & Pattern Analysis
  • Sales & Market Data Analysis
  • Data Modeling
  • Process Automation
  • Sql
  • Python (Basic, Growing)
  • Power Bi & Power Query
  • Excel (Advanced)
  • Stakeholder Communication
  • Cross-Market Analysis
  • Google Sheets

Languages

Arabic
Native
English
Advanced
German
Intermediate

Education

Oct 2025 - Present

HTW Berlin

M.Sc. · Project Management and Data Analytics · Berlin, Germany

Jan 2004 - Dec 2008

Alexandria University

Bachelor of Laws · Laws, English Department · Alexandria, Egypt

Arab Academy for Science and Technology

Data Analysis Professional Diploma · Data Analysis · Alexandria, Egypt

...and 1 more

Certifications & licenses

Data Analysis Professional Diploma

Arab Academy for Science and Technology

Diploma in Human Resources Management

Arab Academy for Science and Technology

Statistics

Experience

Total positions 6
Experience in Retail 4 y
Avg length 2 y 3 m
Longest experience 3 y 11 m

Global experience

Countries worked in 1 (United Arab Emirates)
Primary country United Arab Emirates

Expertise

Recent roles Senior Sales Operations Analyst, Senior Sales Analyst, Sales Analyst
Main industries Retail, Cosmetics, Education
Main business areas Sales, Business Intelligence, Project Management

Qualifications

Highest degree Master
Certifications earned 2
Member since
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Frequently asked questions

Have questions? Find more information here.

Maha is based in Berlin, Germany.

Maha speaks the following languages: Arabic (Native), English (Advanced), German (Intermediate).

Maha has at least 12 years of experience. During this time, Maha has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years. Note that Maha may not have shared all experience and actually has more experience.

Based on recent experience, Maha would be well-suited for roles such as: Senior Sales Operations Analyst, Senior Sales Analyst, Sales Analyst.

Maha's most recent position is Senior Sales Operations Analyst at Brimore Company.

In recent years, Maha has worked for Brimore Company.

Maha is most experienced in industries like Retail, Cosmetics, and Education. Maha also has some experience in Food and Beverage.

Maha is most experienced in business areas like Sales, Business Intelligence, and Project Management. Maha also has some experience in Marketing and Research and Development.

Maha has recently worked in industries like Retail.

Maha has recently worked in business areas like Business Intelligence and Sales.

Maha holds a Master in Project Management and Data Analytics from HTW Berlin, a Bachelor in Laws, English Department from Alexandria University and a Bachelor in Data Analysis from Arab Academy for Science and Technology.

Maha has 2 certificates. These include: Data Analysis Professional Diploma and Diploma in Human Resources Management.

Maha will be available part-time from November 2026.

Daily rate distribution

0% 25% 50% 75% 100%
40% of experts charge less than €800 per day.
10% of experts charge between €800 and €960 per day.
30% of experts charge between €960 and €1120 per day.
10% of experts charge between €1120 and €1280 per day.
10% of experts charge €1280 or more per day.
<€800 €800-​960 €960-​1120 €1120-​1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 890 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
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250
Rate comparison chart
Median rate 900 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.