Franziska (M. Sc.) Schetter-Owner

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Experience
Owner
Coachinginstitut Executive Hour
- Executive coaching
Idea creator and co-founder
KaDeTe
- Project management
- Networking
- Point of contact for press inquiries
Communication / Consulting / Coaching / Partnership & Sponsorship / Project Management
- Networking & partnership (in events, business development and portfolio expansion)
- Stakeholder management
- Project management of press and communications work, writing press releases and building press distribution lists
- Project management for business development
- Implementing projects and ideas
- Portfolio consulting
- Innovation consulting: developing market-relevant new products (physical & digital solutions)
- Team coaching
Founder and managing director
Liquid Matter GmbH
- Production and distribution of the drink Matcha You
- Portfolio company in the Pro7Sat1 accelerator
Marketing Manager HR & Marketing
Vispiron Engineering GmbH
- Strategic planning, concept development, and execution of marketing and communication activities (online and offline)
- Market research and target audience segmentation
- 3-month project experience at BMW Group, Munich, as Junior Manager for project management/quality management (Department: Electrical/Electronic Development)
Freelance Lecturer
University of Applied Sciences for Business and Environment (HfWU)
- Lecture in the Master's program in Business Management: business ethics, employer attractiveness and employer branding
Junior Analyst
Publicis Munich/PWW GmbH
- Extensive market, competitor and company analyses
- Monitoring (online, offline)
- Research and analysis for pitch preparation
- Employer branding
Assistant
Media Psychologist Prof. Dr. Jo Groebel
- Research and preparation of scientific studies on various topics and press analyses
- Assistance at events and network building
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Food and Beverage, Education, Media and Entertainment, Advertising, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Human Resources, Strategy, Production, and Sales.
Languages
Education
Hochschule für Wirtschaft und Umwelt (HfWU)
Master of Science, Business Management · Business Management · Geislingen, Germany · 1.8
Macromedia Hochschule für Medien und Kommunikation (MHMK)
Bachelor of Arts, Media Management · Media Management · Stuttgart, Germany · 1.8
Helfenstein-Gymnasium
General university entrance qualification (major Latin) · General university entrance qualification · Geislingen, Germany
Certifications & licenses
Training in couples therapy and psychopathology
Coaching Spirale Berlin
Training as a systemic coach
Coaching Spirale Berlin
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Franziska is based in Munich, Germany.
Franziska speaks the following languages: German (Native), Latin (Advanced).
Franziska has at least 16 years of experience. During this time, Franziska has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 11 months. Note that Franziska may not have shared all experience and actually has more experience.
Based on recent experience, Franziska would be well-suited for roles such as: Owner, Idea creator and co-founder, Communication / Consulting / Coaching / Partnership & Sponsorship / Project Management.
Franziska's most recent position is Owner at Coachinginstitut Executive Hour.
In recent years, Franziska has worked for Coachinginstitut Executive Hour and Liquid Matter GmbH.
Franziska is most experienced in industries like Professional Services, Food and Beverage, and Education. Franziska also has some experience in Advertising, Media and Entertainment, and Automotive.
Franziska is most experienced in business areas like Marketing, Project Management, and Strategy. Franziska also has some experience in Human Resources, Production, and Sales.
Franziska has recently worked in industries like Professional Services and Food and Beverage.
Franziska has recently worked in business areas like Marketing, Project Management, and Strategy.
Franziska holds a Master in Business Management from Hochschule für Wirtschaft und Umwelt (HfWU) and a Bachelor in Media Management from Macromedia Hochschule für Medien und Kommunikation (MHMK).
Franziska has 2 certificates. These include: Training in couples therapy and psychopathology and Training as a systemic coach.
The availability of Franziska needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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