Deborah Bucher - Head of Marketing & Communications

Q: Where is Deborah based?

Deborah is based in Zürich, Switzerland .

Q: What languages does Deborah speak?

Deborah speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Deborah have?

Deborah has at least 9 years of experience. During this time, Deborah has worked in at least 4 different roles and for 2 different companies . The average length of individual experience is 2 years and 2 months . Note that Deborah may not have shared all experience and actually has more experience.

Q: What is Deborah's latest experience?

Deborah's most recent position is Head of Marketing & Communications at Schulthess Klinik .

Q: What companies has Deborah worked for in recent years?

In recent years, Deborah has worked for Schulthess Klinik .

Q: Which industries is Deborah most experienced in?

Deborah is most experienced in industries like Healthcare and Education .

Q: Which business areas is Deborah most experienced in?

Deborah is most experienced in business areas like Marketing , Operations , and Research and Development . Deborah also has some experience in Project Management .

Q: Which industries has Deborah worked in recently?

Deborah has recently worked in industries like Healthcare .

Q: Which business areas has Deborah worked in recently?

Deborah has recently worked in business areas like Marketing .

Recommended expert

Zürich, Switzerland

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Experience

Jan 2021 - Nov 2022

1 year 11 months

Head of Marketing & Communications

Schulthess Klinik

Oversaw the clinic's marketing strategy and developed all communications and marketing projects.
Led and supervised the marketing & communications department, guiding a team of 5 employees.
Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
Successfully managed the marketing budget.
Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
Ensured consistent brand identity and image across all corporate and sub-brands.
Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
Introduced and developed the employee app "Beekeeper" for over 1,100 active users, enhancing internal communication and collaboration.

Jul 2019 - Dec 2020

1 year 6 months

Project Manager Digital Marketing

Schulthess Klinik

Led the strategic development of all digital channels, including the website, social media platforms, and newsletter, optimizing brand visibility and engagement.
Actively maintained and enhanced website content to align with the overall strategy.
Ensured optimal user experience for end users.
Continuously optimised KPIs for online performance and provided comprehensive reporting on all online activities to senior management.
Assisted in search engine marketing, including SEO and SEA.
Conducted training and supervised interns and new employees.
Achieved significant improvement in Google ranking through effective SEO strategies, resulting in a 100% increase in website traffic.
Launched a B2B newsletter and cultivated an engaged audience of over 2,000 readers.

Mar 2018 - Jun 2019

1 year 4 months

Junior Project Manager Marketing & Communications

Schulthess Klinik

Led the project management for the website relaunch.
Collaborated on the project for rebranding, overseeing the implementation and introduction of the new corporate identity.
Co-supervised social media channels, ensuring consistent brand representation and engaging content.
Organised and coordinated company events for up to 600 guests.
Conceived and coordinated advertising measures such as brochures and flyers, ensuring high-quality materials aligned with the brand.

Dec 2013 - Jan 2018

4 years 2 months

Study Assistant

University of Bern

Conducted digitisation and database research as part of the Humboldt Project.
Engaged in editorial tasks related to the unpublished German Diaries by Samuel Beckett.
Performed administrative tasks within the department, including compiling and preparing the annual report.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare and Education.

Healthcare

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, Research and Development, and Project Management.

Marketing

Operations

Research and Development

Project Management

Summary

Marketing specialist with a passion for branding and UX design who thrives on leveraging creativity as their most valuable asset to deliver exceptional results. Committed to putting people and their experiences at the heart of every project. Resourceful self-starter with strong analytical and conceptual skills who excels in driving digital channel growth. Proven track record in strategic campaign planning, brand management, and stakeholder engagement. Strategic thinker who takes pride in being a valuable sparring partner, always ready to challenge ideas and offering fresh perspectives. Recognized for delivering impactful marketing initiatives that drive organizational success.

Skills

Creativity
Project Management
Brand Strategy
Digital Marketing
Content Marketing
Seo/Sea
Analytical Skills
Teamwork
Html/Css
Strategic Planning
Ux Design
Cms (Drupal, Sharepoint, Squarespace)
Jira
Confluence
Trello
Seo (Searchmetrics)
Analytics & Data Visualisation (Ga, Looker Studio)
Newsletter (Sendinblue)
Adobe Cc (Photoshop, Indesign)
Microsoft 365

Languages

German

Native

English

Advanced

French

Intermediate

Education

University of Bern

Master of Arts · German & English studies · Bern, Switzerland

University of Bern

Bachelor of Arts · German and English Language and Literature · Bern, Switzerland

Statistics

Experience

Total positions 4

Experience in Healthcare 4.5 y

Avg length 2 y 2 m

Longest experience 4 y 1 m

Expertise

Recent roles Head of Marketing & Communications, Project Manager Digital Marketing, Junior Project Manager Marketing & Communications

Main industries Healthcare, Education

Main business areas Marketing, Operations, Research and Development

Qualifications

Highest degree Master

Profile

Created

September 2023

Last Update

November 2025

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Frequently asked questions

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Deborah is based in Zürich, Switzerland.

Deborah speaks the following languages: German (Native), English (Advanced), French (Intermediate).

Deborah has at least 9 years of experience. During this time, Deborah has worked in at least 4 different roles and for 2 different companies. The average length of individual experience is 2 years and 2 months. Note that Deborah may not have shared all experience and actually has more experience.

Based on recent experience, Deborah would be well-suited for roles such as: Head of Marketing & Communications, Project Manager Digital Marketing, Junior Project Manager Marketing & Communications.

Deborah's most recent position is Head of Marketing & Communications at Schulthess Klinik.

In recent years, Deborah has worked for Schulthess Klinik.

Deborah is most experienced in industries like Healthcare and Education.

Deborah is most experienced in business areas like Marketing, Operations, and Research and Development. Deborah also has some experience in Project Management.

Deborah has recently worked in industries like Healthcare.

Deborah has recently worked in business areas like Marketing.

Deborah holds a Master in German & English studies from University of Bern and a Bachelor in German and English Language and Literature from University of Bern.

Deborah is immediately available for suitable projects.

Deborah's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Deborah, click the Meet button on the profile to request a meeting and discuss your project needs.