Deborah Bucher-Head of Marketing & Communications
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Experience
Head of Marketing & Communications
Schulthess Klinik
- Oversaw the clinic's marketing strategy and developed all communications and marketing projects.
- Led and supervised the marketing & communications department, guiding a team of 5 employees.
- Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
- Successfully managed the marketing budget.
- Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
- Ensured consistent brand identity and image across all corporate and sub-brands.
- Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
- Introduced and developed the employee app "Beekeeper" for over 1,100 active users, enhancing internal communication and collaboration.
Project Manager Digital Marketing
Schulthess Klinik
- Led the strategic development of all digital channels, including the website, social media platforms, and newsletter, optimizing brand visibility and engagement.
- Actively maintained and enhanced website content to align with the overall strategy.
- Ensured optimal user experience for end users.
- Continuously optimised KPIs for online performance and provided comprehensive reporting on all online activities to senior management.
- Assisted in search engine marketing, including SEO and SEA.
- Conducted training and supervised interns and new employees.
- Achieved significant improvement in Google ranking through effective SEO strategies, resulting in a 100% increase in website traffic.
- Launched a B2B newsletter and cultivated an engaged audience of over 2,000 readers.
Junior Project Manager Marketing & Communications
Schulthess Klinik
- Led the project management for the website relaunch.
- Collaborated on the project for rebranding, overseeing the implementation and introduction of the new corporate identity.
- Co-supervised social media channels, ensuring consistent brand representation and engaging content.
- Organised and coordinated company events for up to 600 guests.
- Conceived and coordinated advertising measures such as brochures and flyers, ensuring high-quality materials aligned with the brand.
Study Assistant
University of Bern
- Conducted digitisation and database research as part of the Humboldt Project.
- Engaged in editorial tasks related to the unpublished German Diaries by Samuel Beckett.
- Performed administrative tasks within the department, including compiling and preparing the annual report.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, Research and Development, and Project Management.
Summary
Marketing specialist with a passion for branding and UX design who thrives on leveraging creativity as their most valuable asset to deliver exceptional results. Committed to putting people and their experiences at the heart of every project. Resourceful self-starter with strong analytical and conceptual skills who excels in driving digital channel growth. Proven track record in strategic campaign planning, brand management, and stakeholder engagement. Strategic thinker who takes pride in being a valuable sparring partner, always ready to challenge ideas and offering fresh perspectives. Recognized for delivering impactful marketing initiatives that drive organizational success.
Skills
- Creativity
- Project Management
- Brand Strategy
- Digital Marketing
- Content Marketing
- Seo/Sea
- Analytical Skills
- Teamwork
- Html/Css
- Strategic Planning
- Ux Design
- Cms (Drupal, Sharepoint, Squarespace)
- Jira
- Confluence
- Trello
- Seo (Searchmetrics)
- Analytics & Data Visualisation (Ga, Looker Studio)
- Newsletter (Sendinblue)
- Adobe Cc (Photoshop, Indesign)
- Microsoft 365
Languages
Education
University of Bern
Master of Arts · German & English studies · Bern, Switzerland
University of Bern
Bachelor of Arts · German and English Language and Literature · Bern, Switzerland
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Deborah is based in Zürich, Switzerland.
Deborah speaks the following languages: German (Native), English (Advanced), French (Intermediate).
Deborah has at least 9 years of experience. During this time, Deborah has worked in at least 4 different roles and for 2 different companies. The average length of individual experience is 2 years and 2 months. Note that Deborah may not have shared all experience and actually has more experience.
Based on recent experience, Deborah would be well-suited for roles such as: Head of Marketing & Communications, Project Manager Digital Marketing, Junior Project Manager Marketing & Communications.
Deborah's most recent position is Head of Marketing & Communications at Schulthess Klinik.
In recent years, Deborah has worked for Schulthess Klinik.
Deborah is most experienced in industries like Healthcare and Education.
Deborah is most experienced in business areas like Marketing, Operations, and Research and Development. Deborah also has some experience in Project Management.
Deborah has recently worked in industries like Healthcare.
Deborah has recently worked in business areas like Marketing.
Deborah holds a Master in German & English studies from University of Bern and a Bachelor in German and English Language and Literature from University of Bern.
The availability of Deborah needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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