David Pagliari

NEOM Gaming: instrumental in developing NEOM, Saudi Arabia, into a regional video gaming hub

Established the Middle East’s premier video gaming startup accelerator, supporting the growth of more than 40 new gaming, mobile and PC startups and generating hundreds of new high-tech gaming jobs

Acted as product lead, advising on game launches, ensuring each product launch met agreed operational and growth goals, including advising on operational decisions such as product design, marketing launch and in-life optimisation plans (funnels, CRO, SEO, CAC)

Advised and trained on the adoption and selection of the latest AI marketing automation tools to efficiently scale up marketing functions through integration of AI into game design, content production, PR and acquisition workflows

Esure Migration: engaged by Bain Capital to lead the customer product marketing function through a significant transformation program for Esure’s home and motor insurance product portfolio

Recruited and led a product marketing and service team of ~10 personnel through a significant digital product transformation to migrate 2 million subscription customers onto a new digital customer management and CRM platform

Reduced operating costs by ~60% by identifying, mapping and digitising key customer journeys

Developed a digital product blueprint to transform retention and upsell by focusing on addressing key leakage points, including customer dissatisfaction and buying signals

Achieved a 200-basis-point increase in customer retention and significant cost savings through the deployment of a new digital, data-driven customer product offering integrated into both customer digital CRM flows and customer service touchpoints

Led an RFP for new CRM lifecycle marketing technology and subsequently a successful Braze CRM implementation

Completed a detailed audit of marketing data to be migrated and designed a data migration plan to minimise customer disruption and enhance customer experience

Represented customer management functions in Esure’s transformation board, highlighting issues, risks, mitigations and progress whilst managing key senior stakeholders across the business

SK:N: recruited by private equity to oversee e-commerce digital product marketing strategy overhaul for the UK’s leading skin treatment and cosmetics retailer facing financial difficulties

Led focus groups with existing customers to understand purchase drivers and friction points to enhance product pricing, product positioning and messaging

Directed a comprehensive strategy and execution plan assessment to optimise e-commerce marketing and social engagement funnels, leveraging Figma to redesign Shopify web experience, customer/user journey flows and landing pages, and identified key quick wins (organic search, CRO, paid search, CTR, CAC) managed via JIRA

Successfully enhanced sales by 10% on a test basis through improvements in product offering

Vizrt: periodic adviser on subscription product design and requirements for a B2B private equity-owned SaaS video/television media business

Led senior product roles across the Xbox business in the US and UK, focusing on turbo-charging global digital revenues and refining the go-to-market strategy

Expanded Xbox LIVE subscription business from 9M to 20M subscribers

Spearheaded design, incubation and launch of Xbox Game Pass, growing it to over 35M subscribers and 20M MAU

Boosted direct e-commerce B2C console sales in the US from 2% to 10% of total sales by optimising channel strategy and enhancing the digital web shopping experience (CRO, CTR, SEO)

Led the global Xbox Live subscriptions product business by establishing an agile product marketing team to own strategy, market insights, performance metrics and go-to-market planning

Embedded CRM and customer lifecycle campaigns across acquisition, engagement, retention and win-back stages, introducing new customer/market insights and operational scorecards

Designed new product lines and business models, including gaming tournament service, family gaming subscription and premium subscriptions, generating an additional $150M in annual revenue

Orchestrated foundational stages of the new worldwide subscription gaming platform (Xbox Cloud Gaming) including business model, product/UX design and GTM, leading to the successful rollout of Xbox Game Pass

Conceptualised and established new business models, business cases, product features and market entry strategies, achieving board consensus for substantial capital investment in cloud infrastructure

Managed an interdisciplinary team to pilot the service in initial markets, setting the stage for broader global launch