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Darina Mcnicoll-Senior HR Manager, HR Business Partner, or HR Lead

Darina Mcnicoll - Senior HR Manager, HR Business Partner, or HR Lead - profile avatar
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Available
De Kelders, South Africa

Check rate

Experience

May 2024 - Apr 2026
Germany

Head of Human Resources

PST. AG

Position summary
Head of Human Resources at PST. AG
Business areas
Human Resources
Legal
Operations
Project Management
Strategy
  • Built and led a high-performing HR and Talent Acquisition team, delivering comprehensive support across all HR functions—from talent sourcing to the full employee lifecycle.

  • Acted as a Strategic Partner, designing and executing HR strategies supporting business objectives, and advising top leadership on people-related decision-making and international labour law compliance.

  • Improved quality of hires both for permanent and project roles by strengthening compliance and due diligence, streamlining the hiring process and leveraging AI for job requirements validation and rigorous assessment procedures.

  • Leveraged HR analytics enabling data-informed initiatives.

  • Supported the development of middle management and successfully trained managers on people management best practices.

  • Developed and implemented L&D processes and initiatives that foster interdepartmental knowledge exchange and drive employee upskilling.

  • Led the migration of HR processes to a new HRIS, improving user experience, visibility and reporting.

  • Achievements in numbers: eNPS from 39 to 44; employee tenure from 16 months to 20 months; turnover dropped by 25%; voluntary turnover dropped by 50%.*

Nov 2023 - May 2024
Germany

HR Manager

PST. AG

Position summary
HR Manager at PST. AG
Business areas
Audit
Human Resources
Operations
  • Conducted an audit of the existing people-related processes and subsequently designed effective HR policies, strategies and procedures.

  • Established an end-to-end recruitment process by setting up a new applicant tracking system, enabling the company to attract and hire talent across multiple regions in a fully remote setup.

  • Scaled internal HR processes, including onboarding, feedback cycles, performance evaluation, and offboarding, to facilitate rapid workforce growth.

  • Effectively managed international employment setups through EOR partnerships.

  • Achievements in numbers: doubled the workforce within 8 months; expanded representation from 13 to 25 countries; new hire onboarding experience above 90%.*

Nov 2017 - Nov 2023
Canada

HR Manager

Carson eCommerce

Position summary
HR Manager at Carson eCommerce
Industries
Retail
Business areas
Human Resources
  • Developed company personnel strategies, policies and procedures from scratch.

  • Designed a recruitment strategy for efficient accomplishment of company's hiring needs.

  • Was responsible for end-to-end recruitment and onboarding.

  • Managed employee relations, company culture, career paths, compensation and benefits.

  • Introduced internal stay and exit interview processes, with resulting insights used to refine HR practices and strengthen retention.

  • Achievements in numbers: doubled employee tenure, average new hire turnover at 4%; employee satisfaction rate above 85% each year.*

Feb 2012 - Nov 2017

Project Manager

Technology-Tools Co., Ltd.

Position summary
Project Manager at Technology-Tools Co., Ltd.
Industries
Transportation
Manufacturing
Business areas
Logistics
Operations
Product Development
Production
Project Management
Supply Chain Management
  • Managed international trade projects by building business relationships with overseas partners, ensuring adherence to global trade regulations, customs requirements and documentation standards.
  • Played a key role in implementation of large-scale projects (installation of complex production lines).
  • Participated in establishing and developing the company's own branded line of products, with manufacturing outsourced to global partners.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Transportation, and Manufacturing.

Retail
Transportation
Manufacturing
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Human Resources, Operations, Project Management, Logistics, Product Development, and Production.

Human Resources
Operations
Project Management
Logistics
Product Development
Production
Profile match chart

Summary

A SHRM-SCP and PMI-ACP certified HR professional with 8+ years of experience in HR management and business partnership in remote work environments. Proven track record in building and contributing to high-engagement, decentralized organizations across the globe. Looking to join a company as a senior HR Manager, HR Business Partner, or HR Lead, in order to drive strategic people initiatives aligned with business goals.

Skills

  • Hr Policy Development And Governance
  • Organizational Design
  • Talent Acquisition
  • Employer Branding
  • Employee Relations And Engagement
  • Learning And Development
  • Career Pathing
  • Proficiency In Ats And Hris Systems
  • Ai Literacy
  • Project Management
  • Change Management
  • Data Analysis
  • Remote Work Collaboration Tools
  • Shrm Examination Content Audit

Languages

German
Advanced
English
Advanced
Russian
Advanced
French
Elementary
Chinese
Elementary

Education

Oct 2006 - Jun 2011

State Pedagogical University

Master's Degree · International Communication, Linguistics and Translation · Тоshkent, Uzbekistan

Certifications & licenses

Senior Certified HR Practitioner (SHRM-SCP)

SHRM

Agile Certified Project Management Practitioner (PMI-ACP)

Project Management Institute

Statistics

Experience

Total positions 4
Experience in Retail 6 y
Avg length 3 y 7 m
Longest experience 6 y

Global experience

Countries worked in 2 (Germany, Canada)
Primary country Germany

Expertise

Recent roles Head of Human Resources, HR Manager, Project Manager
Main industries Retail, Transportation, Manufacturing
Main business areas Human Resources, Operations, Project Management

Qualifications

Highest degree Master
Certifications earned 2

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Darina is based in De Kelders, South Africa.

Darina speaks the following languages: German (Advanced), English (Advanced), Russian (Advanced), French (Elementary), Chinese (Elementary).

Darina has at least 14 years of experience. During this time, Darina has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 4 years and 7 months. Note that Darina may not have shared all experience and actually has more experience.

Based on recent experience, Darina would be well-suited for roles such as: Head of Human Resources, HR Manager, Project Manager.

Darina's most recent position is Head of Human Resources at PST. AG.

In recent years, Darina has worked for PST. AG and Carson eCommerce.

Darina is most experienced in industries like Retail, Transportation, and Manufacturing.

Darina is most experienced in business areas like Human Resources, Operations, and Project Management. Darina also has some experience in Logistics, Product Development, and Production.

Darina has recently worked in industries like Retail.

Darina has recently worked in business areas like Human Resources, Operations, and Legal.

Darina holds a Master in International Communication, Linguistics and Translation from State Pedagogical University.

Darina has 2 certificates. These include: Senior Certified HR Practitioner (SHRM-SCP) and Agile Certified Project Management Practitioner (PMI-ACP).

Darina is immediately available full-time for suitable projects.

Daily rate distribution

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<€480 €480-​640 €640-​800 €800-​960 €960-​1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 749 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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400
200
Rate comparison chart
Median rate 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.