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Allison (S.) Cheng-Brand Design Lead

Allison (S.) Cheng - Brand Design Lead - profile avatar
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Berlin, Germany

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Experience

Aug 2022 - Nov 2024

Brand Design Lead

Flink

Position summary
Brand Design Lead at Flink
Industries
Food and Beverage
Retail
Business areas
Marketing
  • Merit in Video
  • Merit in Print
Aug 2021 - Jan 2023

Senior Brand Designer

Flink

Position summary
Senior Brand Designer at Flink
Industries
Transportation
Retail
Business areas
Marketing
  • Silver Award in Print

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Food and Beverage, and Transportation.

Retail
Food and Beverage
Transportation
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing
Profile match chart

Skills

  • Brand Strategy & Art Direction
  • Cross-Continental Campaign Design (Eu ↔ Asia)
  • Packaging & Visual Identity For Food, Beverage & Lifestyle
  • Motion, Cinema Spots & Large Format Ooh
  • E-Commerce Creative For Global Markets

Languages

English
Advanced
Chinese
Intermediate
German
Elementary

Education

Oct 2016 - Jun 2018

HMKW University of Applied Sciences

Master of Arts, Communication Design · Communication Design · Berlin, Germany

Oct 2012 - Jun 2016

Communication University of China

Bachelor of Arts, Commercial and Advertising Art · Commercial and Advertising Art · Beijing, China

Statistics

Experience

Total positions 2
Experience in Retail 3.5 y
Avg length 1 y 10 m
Longest experience 2 y 3 m

Expertise

Recent roles Brand Design Lead, Senior Brand Designer
Main industries Retail, Food and Beverage, Transportation
Main business areas Marketing

Qualifications

Highest degree Master

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Allison is based in Berlin, Germany.

Allison speaks the following languages: English (Advanced), Chinese (Intermediate), German (Elementary).

Allison has at least 3 years of experience. During this time, Allison has worked in at least 2 different roles and for 1 company. The average length of individual experience is 2 years and 8 months. Note that Allison may not have shared all experience and actually has more experience.

Based on recent experience, Allison would be well-suited for roles such as: Brand Design Lead, Senior Brand Designer.

Allison's most recent position is Brand Design Lead at Flink.

In recent years, Allison has worked for Flink.

Allison is most experienced in industries like Retail, Food and Beverage, and Transportation.

Allison is most experienced in business areas like Marketing.

Allison holds a Master in Communication Design from HMKW University of Applied Sciences and a Bachelor in Commercial and Advertising Art from Communication University of China.

The availability of Allison needs to be confirmed.

Daily rate distribution

0 2 4 6 8
<€800 €800-​1200 €1200-​1600 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
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300
Rate comparison chart
Daily rate avg. 958 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200
900
600
300
Rate comparison chart
Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.