Allison Cheng - Brand Design Lead

Q: Where is Allison based?

Allison is based in Berlin, Germany .

Q: What languages does Allison speak?

Allison speaks the following languages: English (Advanced), Chinese (Intermediate), German (Elementary) .

Q: How many years of experience does Allison have?

Allison has at least 3 years of experience. During this time, Allison has worked in at least 2 different roles and for 1 company . The average length of individual experience is 2 years and 8 months . Note that Allison may not have shared all experience and actually has more experience.

Q: What is Allison's latest experience?

Allison's most recent position is Brand Design Lead at Flink .

Q: What companies has Allison worked for in recent years?

In recent years, Allison has worked for Flink .

Q: Which industries is Allison most experienced in?

Allison is most experienced in industries like Retail , Food and Beverage , and Transportation .

Q: Which business areas is Allison most experienced in?

Allison is most experienced in business areas like Marketing .

Q: What is Allison's education?

Allison holds a Master in Communication Design from HMKW University of Applied Sciences and a Bachelor in Commercial and Advertising Art from Communication University of China .

Recommended expert

Berlin, Germany

Check rate

Experience

Aug 2022 - Nov 2024

2 years 4 months

Brand Design Lead

Flink

Merit in Video
Merit in Print

Aug 2021 - Jan 2023

1 year 6 months

Senior Brand Designer

Flink

Silver Award in Print

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Food and Beverage, and Transportation.

Retail

Food and Beverage

Transportation

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Skills

Brand Strategy & Art Direction
Cross-Continental Campaign Design (Eu ↔ Asia)
Packaging & Visual Identity For Food, Beverage & Lifestyle
Motion, Cinema Spots & Large Format Ooh
E-Commerce Creative For Global Markets

Languages

English

Advanced

Chinese

Intermediate

German

Elementary

Education

Oct 2016 - Jun 2018

HMKW University of Applied Sciences

Master of Arts, Communication Design · Communication Design · Berlin, Germany

Oct 2012 - Jun 2016

Communication University of China

Bachelor of Arts, Commercial and Advertising Art · Commercial and Advertising Art · Beijing, China

Statistics

Experience

Total positions 2

Experience in Retail 3.5 y

Avg length 1 y 10 m

Longest experience 2 y 3 m

Expertise

Recent roles Brand Design Lead, Senior Brand Designer

Main industries Retail, Food and Beverage, Transportation

Main business areas Marketing

Qualifications

Highest degree Master

Profile

Created

December 2025

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Frequently asked questions

Have questions? Find more information here.

Allison is based in Berlin, Germany.

Allison speaks the following languages: English (Advanced), Chinese (Intermediate), German (Elementary).

Allison has at least 3 years of experience. During this time, Allison has worked in at least 2 different roles and for 1 company. The average length of individual experience is 2 years and 8 months. Note that Allison may not have shared all experience and actually has more experience.

Based on recent experience, Allison would be well-suited for roles such as: Brand Design Lead, Senior Brand Designer.

Allison's most recent position is Brand Design Lead at Flink.

In recent years, Allison has worked for Flink.

Allison is most experienced in industries like Retail, Food and Beverage, and Transportation.

Allison is most experienced in business areas like Marketing.

Allison holds a Master in Communication Design from HMKW University of Applied Sciences and a Bachelor in Commercial and Advertising Art from Communication University of China.

Allison is immediately available for suitable projects.

Allison's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Allison, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

0 1 2 3 4

<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 823 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.