Adobe Lightroom Expert in Germany

• Photography focus: Hotel, architectural, industrial & product photography
• Studio & location: Lighting, staging & planning of complex shoots
• Post-production: High-end image editing & retouching
• Innovation: AI-supported image generation & AI workflows
• Software: Adobe Photoshop (expert), Lightroom & the latest AI tools
• Infrastructure: Own small, modern, well-equipped photo studio
• Quality: Technical quality assurance & efficient production workflows

• Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
• Developing and improving the customer journey for a design- and luxury-oriented target group
• Managing external service providers as well as internal campaign and content processes
• Responsible for customer communication and service processes in the premium segment

• Creation of AI-generated visual worlds and model series with a consistent appearance across all images (virtual models, portrait and product shoots).
• Quality control of AI-generated images: checking lighting, skin and material textures, color mood, and consistency before approval.
• Editing and retouching of AI-generated images in Photoshop and Lightroom, correcting typical AI errors (e.g., hands, anatomy, transitions).
• Styling and art direction for photo shoots and AI visuals: putting together looks, silhouettes, and proportions, and defining the visual language and mood.
• Custom prompt library for reproducible results even with higher volumes, using Midjourney, Nano Banana, Seedream, Soul 2, Higgsfield, Kling, and Seedance.

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication

• Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy

• Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials

• Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth

• Advising management on strategic communication, digital brand presence and sales direction

• Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization

• Press relations, media partnerships and development of target group-specific content

• Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization

• Digitalization of internal processes to optimize internal communication and project execution

• Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis

• Strategic and operational responsibility for the concept, brand presence, community involvement and external communication

• Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach

• Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers and medical experts

• Analysis, monitoring and reporting to optimize the customer journey

• Development and implementation of digital trade fair experiences in cooperation with app providers

• Responsibility for budget and media partnerships as well as public representation

Saarbrücken and Frankfurt am Main Management of two photography studios focusing on business portraits, corporate and advertising photography for companies in Germany, France and the UK. Planning and execution of productions from concept and lighting through to final image editing, including coordination of styling, hair and makeup, and assistants. Clients include Harley-Davidson, Triumph Motorcycles, Reemtsma, IKK and Kettler.

• Created interface programs between mainframe and distributed online screens
• Modified and created batch programs for daily data processing
• Provided advice on program setup, database structures, and programming tools
• Performed error analysis for the overall project
• System: OS/390, ISPF, TSO, IMS DB, IMS Connect, COBOL, DB2, SQL, SPUFI, IBM debug tool, Confluence, Jira, Eclipse, Rational Developer for Z Systems (RDZ)

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• Redesigning cablewise infrastructure with CAT 8.1 keystones, measuring the speed and quality of the new installation with Pockethernet, documentation at a local saddlery
• CAT 8.1 installation and building a data center, site linking, VPN and VLAN configuration for a local car dealership, implementation of IT-Security standards like virus protection (G Data) and firewalling (OPNSense)
• Relocation of a tax office with redesign of the IT infrastructure, virus protection (G Data) and backup solutions (QNAP)
• Planning, conception and implementation of an inhouse data center, BSI-compliant for commercial laundry (including Proxmox-based virtualization of existing infrastructures, QNAP, G Data, OPNSense, APC)
• Implementation and conception of security solutions in the SME sector
• Collaboration on the IT-security concept for the Bremen network of authorities (in the dLAN network)
• Creation of IT-security concept VOIS (modules MESO, KFZ/iKFZ) including audit preparation for KBA
• Expansion of the IT-security concept for the online service for electronic residence registration (eWA) to include use as an eFA (one-for-all) service (nationwide)
• Expansion of the IT-security concept to include modules wos & wvp
• Concept development for the implementation of DIN SPEC 27076 at MSEs and SMEs
• Creation and evaluation of emergency concepts
• Creation and evaluation of response actions and BCM plans
• Assessment of existing business continuity management (ISO 22301)
• Development of BCM strategy options
• Conducting awareness training

• Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
• Creative creation and editing of e-commerce content, digital assets, and ad banners
• Creation and implementation of A+ and B+ content and monitoring its execution by the client
• Creative execution of Amazon brand stores

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content