Adobe Lightroom Expert in Germany

• Managing the operational back office
• Handling quotations and invoicing
• Supporting preparatory accounting
• Coordinating appointments and operational alignments
• Interface management between management, clients, and external partners
• Structuring administrative processes in day-to-day business

By taking over operational back office tasks, management is noticeably relieved. Administrative processes run in a more structured, reliable, and efficient way, creating more time for clients, projects, and entrepreneurial decisions.

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Software implementation projects for banks, insurance companies, and trade

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Redesigning cablewise infrastructure with CAT 8.1 keystones, measuring the speed and quality of the new installation with Pockethernet, documentation at a local saddlery
• CAT 8.1 installation and building a data center, site linking, VPN and VLAN configuration for a local car dealership, implementation of IT-Security standards like virus protection (G Data) and firewalling (OPNSense)
• Relocation of a tax office with redesign of the IT infrastructure, virus protection (G Data) and backup solutions (QNAP)
• Planning, conception and implementation of an inhouse data center, BSI-compliant for commercial laundry (including Proxmox-based virtualization of existing infrastructures, QNAP, G Data, OPNSense, APC)
• Implementation and conception of security solutions in the SME sector
• Collaboration on the IT-security concept for the Bremen network of authorities (in the dLAN network)
• Creation of IT-security concept VOIS (modules MESO, KFZ/iKFZ) including audit preparation for KBA
• Expansion of the IT-security concept for the online service for electronic residence registration (eWA) to include use as an eFA (one-for-all) service (nationwide)
• Expansion of the IT-security concept to include modules wos & wvp
• Concept development for the implementation of DIN SPEC 27076 at MSEs and SMEs
• Creation and evaluation of emergency concepts
• Creation and evaluation of response actions and BCM plans
• Assessment of existing business continuity management (ISO 22301)
• Development of BCM strategy options
• Conducting awareness training

• Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
• Creative creation and editing of e-commerce content, digital assets, and ad banners
• Creation and implementation of A+ and B+ content and monitoring its execution by the client
• Creative execution of Amazon brand stores

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Strategic and operational leadership of marketing for multiple B2B and B2C trade fairs focusing on positioning, brand building, and target group engagement

• Development and implementation of brand relaunches including logo, CI, slogan, and cross-media communication strategy

• Planning, design, and production of trade fair magazines, sponsorship packages, pitches, and marketing materials

• Establishment of professional social media channels (Meta, LinkedIn) including content strategy, editorial planning, and audience growth

• Advising the executive board on strategic communication, digital brand presence, and sales alignment

• Campaign planning including ads, video formats, newsletters, sponsorship communication, and event digitization

• Press relations, media partnerships, and development of audience-specific content

• Relaunch of the B2C trade fair "Haus-Bau & Energie Ilsenburg" including repositioning, visibility, and modernization

• Digitization of internal processes to optimize internal communication and project workflows

• Development and overall management of the CANNAFRIENDS trade fair as the largest community and educational event around medical cannabis

• Strategic and operational responsibility for concept, brand presence, community engagement, and external communication

• Creation of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy, and communication line

• Organization, moderation, and speaker acquisition for over 40 presentations, panels, workshops, and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast), and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers, and medical experts

• Analysis, monitoring, and reporting to optimize the customer journey

• Design and implementation of digital trade fair experiences in cooperation with app providers

• Budget and media partnership management as well as public representation

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

• Engaging and specialist training in the Virtual Campus and classroom for professional development
• Business strategy
• Project management
• Commercial topics
• Marketing topics
• IT topics
• International project management, events, and adult counseling

• Analyzing existing strategy and marketing activities

• Reviewing LinkedIn, newsletter, Google Analytics, blog, and landing pages

• Identifying weaknesses and opportunities

• Developing a strategic approach

• Developing a data-driven performance tracking approach

• Creating a comprehensive report on strategic direction, target audience, customer journey, marketing goals, and performance measurement

• Conducting a workshop to review the report

• Deriving a roadmap for optimization, including relevant KPIs

• Development, planning & implementation of performance campaigns, including media planning
• Editorial planning and content creation for various social media channels
• Ad content creation
• Creation of regular reports, derivation of learnings & optimizations
• Consulting & project management
• Agency management
• Community management
• Influencer marketing
• Website maintenance