Demand Managers in Germany
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Meet FRATCH Demand Managers in Germany
Timo Schuhmann
Last position:
IT Project Manager / IT Demand Manager at Schuhmann IT-Consulting
- Managing (Scrum/agile) and monitoring IT projects, including project controlling, service provider management, reporting, risk management, and coordination of all parties
- Planning and supporting the go-live and hypercare phase
- Capturing, evaluating, and prioritizing requirements to plan and manage IT resources according to needs
- Supporting the implementation of CRIF for real-time decision-making in sales, fraud prevention, sanctions list checks, and scalable payment processes
- Preparing status and decision templates for board-level presentations
- Planning and managing IT projects for the introduction, optimization, or migration of e-commerce systems (e.g., shop systems, payment integration, order-to-cash)
- Coordinating interdisciplinary teams from development, UX/UI, marketing, and logistics to deliver project goals on time
- Conducting requirements analysis and creating technical specifications in close coordination with stakeholders and external providers
- Ensuring quality, performance, and security of e-commerce platforms through testing, monitoring, and continuous improvements
- Organizing meetings with stakeholders, e.g., demand thinking, warm-up, impact board, program planning
- Managing demand control and prioritization as well as DMP controlling and communicating results from the impact board and KPI analysis
Tammo Buss
Last position:
Senior IT Demand Manager, Central Divisions at EWE AG
- Responsible for all IT initiatives in the HR and Legal board division acting as IT Business Partner HR, solution architect, and portfolio/project manager
- Direct reporting to the CHRO as part of the 'HR Transformation' project
- Architectural planning and application strategy for all approx. 70 HR-IT applications
- Responsible for solution and integration architecture for 'Corporate' projects
- Developing digitalization solutions for the entire group (e.g., digital signature, no-code/low-code platforms)
- Part of the cloud task force, developing a cloud strategy and operational implementation of pilot projects in the cloud (AWS, Azure)
- Developing solution architectures and integration architectures
Paolo Baldriga
Last position:
Head of Demand Analytics at Zalando
- Leading Demand Analytics to turn data, AI and forecasting insights into strategic decisions across markets.
- Driving AI-powered demand planning and personalization to improve customer engagement, retention and revenue.
- Partnering with Product, Commercial, Marketing and Finance to align analytics with growth targets.
- Building and mentoring international analytics teams to scale impact, speed and decision quality.
Hanna Achilles-Auferoth
Last position:
Lead Interim Manager, Demand & Inventory Management, Corporate Strategic Purchasing Brands at Douglas Cosmetics GmbH
- Leading the Demand & Inventory team, ensuring optimal stock levels and demand forecasting across European markets
- Developed forecasting models and optimized replenishment processes, reducing out-of-stock rates and improving stock turnover
- Prepared monthly stock and inventory reports for the Controlling department, including variance analyses and performance insights, providing the basis for financial steering
- Prepared executive-level PowerPoint presentations for board meetings, translating planning data into clear, decision-oriented insights
- Reported directly to the Board of Corporate Brands
- Collaborated cross-functionally with Marketing, Product, and Supply Chain teams to align forecasts with campaign calendars and new product launches
- Drove process improvements and reporting enhancements, increasing forecast accuracy and planning transparency across key stakeholders
- Initiated and led the drive-to-SharePoint integration test case within the English Demand & Inventory team, completed in just 7 days; adopted by the Digital department as a best practice to roll out across all Corporate Brands
- Provided support to the PwC team on a strategy & corporate communication restructuring project
- Successfully implemented a Net Sales Boost Plan across 13 countries within two months, achieving significant revenue growth while simultaneously reducing overstock levels
Michael Strieker
Last position:
Project Manager – Business Analyst – Demand Manager at Rheinmetall AG
- Capturing, evaluating, and prioritizing strategic demands from the Electronics and Power Systems business units
- Supporting the digitization of business processes for Electronics and Power Systems
- Process digitization and IT architecture planning, including network infrastructure
- Reviewing demands against existing solutions in coordination with IT and business departments
- Designing and implementing possible business architectures
- Planning implementation projects, especially support for import control with the introduction of SAP GTS
- Acting as an interface between business departments and IT
- Developing and implementing concepts for IT security, compliance, data protection, and classified information protection
- Conducting workshops, process analyses, and training
- Stakeholder management and change management
- Technologies used: SAP GTS, SAP MM, SAP SD, MS Office 2016, MS SharePoint, ServiceNow, SharePoint
Max Janzen
Last position:
Demand Manager in Agile Projects at Automotiv
- Project coordination/project management
- Requirements management, process consulting, analysis of requirements, architecture – build-up and further development of an analytics platform (BI)
- Consulting and support in defining and implementing demand processes
- Requirements gathering / capture -> analysis and specification -> tracking and preparation for acceptance
- Preparation of test specifications and test execution
- Prioritization of requirements with customers
- Ensuring compliance with UX design guidelines.
- Specification of epics (use cases) and user stories
- Preparation, execution and evaluation of requirements and project workshops with the business area.
- Transfer of requirements into PI / sprint planning (SAFe)
- Project documentation
- Process documentation and modeling (UML / BPMN)
- Coordination and documentation of IT security measures (NIST)
- Coordination and documentation of SW architecture
- Use of AI models for text analysis (topic classification, summarization, sentiment analysis)
- MS Office, Enterprise Architect; Arch42 Confluence (Balsamiq, DrawIO, Gliffy for UML and BPMN); Jira (Agile, Plan, Structure, SAFe); Tableau
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Demand Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
2.3 years
Positions per freelancer
17
Top business areas
Information Technology, Project Management, Finance
Top industries
Retail, Information Technology, Telecommunication
Certification focus areas
Information Technology, Human Resources, Product Development
Bachelor's degree or higher
67%
Master's degree or higher
50%
Certifications per freelancer
9
Most common languages
German, English, Italian
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Demand Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Demand planning
A Demand Manager turns scattered commercial signals into a clear view of future demand. The work covers forecast building, consensus checks, and ongoing adjustments when sales plans, promotions, or customer orders change. In practice, this role often overlaps with demand planning manager and demand planner work.
- Build and maintain demand forecasts
- Align sales, finance, and operations on one plan
- Track forecast changes and explain the drivers
- Support S&OP and supply decisions
What they deliver
Companies usually bring in a freelance Demand Manager to stabilize planning during change. That can mean a new product launch, a supply issue, a planning tool rollout, or weak forecast quality. In Germany, this is common in manufacturing, retail, consumer goods, and B2B supply chains where local teams need clear coordination across functions.
- Forecast models and planning logic
- Demand review materials for leadership
- Scenario views for capacity and inventory
- Clear handover rules between commercial and operations teams
Core skills
Strong Demand Managers work well with data and people. They understand how commercial input becomes a usable forecast and where bias enters the process. They are also able to challenge assumptions without slowing down decisions.
- Forecasting methods and planning cadence
- Excel, planning tools, and ERP systems
- Cross-functional communication
- Commercial judgement and process discipline
Tools and methods
The best fit depends on the stack already in place. Some clients need support inside SAP, others use specialist planning tools or advanced spreadsheet models. A good freelance Demand Manager can step into an existing process, clean up the logic, and improve the quality of the handoff between teams.
Typical methods include:
- demand sensing and rolling forecasts
- exception-based planning
- scenario analysis
- S&OP and IBP support
- root-cause analysis for forecast gaps
When to hire one
A freelancer makes sense when the need is urgent, the scope is clear, or the team lacks a senior planning profile. This is also useful when a permanent hire would take too long or when you need extra capacity for a project in Germany that requires English and German collaboration across sites or business units.
What to look for
A strong Demand Manager is not only good with numbers. They can explain forecast changes, keep stakeholders aligned, and make decisions easier for supply chain, sales, and operations. Look for someone who has worked in planning under real pressure, not only in reporting.
- Clear logic behind forecasts
- Calm stakeholder management
- Experience with cross-functional planning
- Practical understanding of inventory and capacity trade-offs
Frequently asked questions
Need clarity? These are the questions we hear most often about Demand Managers.
A Demand Manager keeps the forecast process moving and useful. That usually includes reviewing sales input, checking forecast accuracy drivers, preparing S&OP material, and aligning operations with commercial plans. In many projects, the role also supports inventory and capacity decisions when demand changes quickly.
The titles are often used in a similar way, especially in supply chain teams. A demand planner usually focuses more on the forecast and planning process, while a Demand Manager may own the wider coordination across sales, operations, and finance. In hiring, the exact title matters less than the scope and decision level.
A freelance Demand Manager is a good choice when you need support fast, for a project, or during a transition. Common cases are ERP or planning tool changes, launch preparation, seasonal pressure, or weak forecast quality. It also works well when you need senior planning help without adding a permanent headcount.
Look for someone who can work with forecast data, challenge assumptions, and keep different teams aligned. Practical experience with SAP, Excel, planning systems, and S&OP or IBP processes is often valuable. Just as important is the ability to turn analysis into decisions that operations can use.
That depends on your environment, but many companies expect experience with SAP, Excel, and planning or BI tools. A good demand planning manager should be able to learn your setup quickly and work inside your current process. Tool knowledge matters, but understanding the planning logic matters more.
Yes, many tasks can be done remotely, especially forecast analysis, meeting preparation, and process design. For German companies, some on-site time can help when the role needs close work with factory, sales, or supply chain teams. The right setup depends on how much stakeholder alignment is needed.
Ask for examples of how the person improved forecast quality, handled conflicting input, or supported a difficult planning cycle. A strong Demand Manager can explain their method clearly and show how they worked across sales, finance, and operations. If the answer stays vague or tool-only, that is a warning sign.
Freelancers should expect close contact with commercial and supply chain stakeholders, not just data work. In Germany, clients often want clear communication, structured reporting, and the ability to work in both English and German depending on the team setup. Success depends on building trust quickly and making the planning process easier, not more complex.
The average hourly rate for Demand Managers in Germany is 123 €, which corresponds to a daily rate of about 983 € based on an 8-hour working day.
Of the freelancers working as Demand Managers in Germany, 67% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers working as Demand Managers in Germany have 24 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers working as Demand Managers in Germany are German (100%), English (100%), and Italian (17%).
The most common industries among freelancers working as Demand Managers in Germany are Retail (100%), Information Technology (83%), and Telecommunication (67%).
The most common business areas among freelancers working as Demand Managers in Germany are Information Technology (100%), Project Management (83%), and Finance (67%).
FRATCH Demand Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
