Project specification
Project expertise
Description
For an energy company, we are looking for experienced support in marketing management. The role will work closely with the marketing team and the product owner of the client's website to optimize its performance.
- Support with all operational marketing activities
- Management of ad sponsorships (handling requests, selecting/sending ads, and invoicing)
- Management of partnerships (project management, partner support, assistance with events)
- Creating and coordinating marketing materials (e.g., posters, flyers)
- Managing social media ads via Flyeralarm
- Helping event management with planning and execution of events (city festivals, etc.)
- Supporting customer centers with marketing materials
- Managing internal and external service providers
- Maintaining and continuously updating the company website content (using a CMS and a digital agency)
- Coordinating and ensuring website content is up to date (liaison to corporate communications, e.g., news, events)
- Managing and implementing website development initiatives
- Onsite campaign implementation together with product management and marketing
- Improving the conversion rate through continuous optimization of the user flow and sales funnel
- Ongoing analysis of user data and onsite KPIs, deriving optimization ideas and testing them with A/B tests
- Conducting SEO measures in collaboration with a digital agency
- Supporting and collaborating with the performance marketing manager to boost traffic and conversions
- Briefing and managing external digital agencies
- Acting as a liaison to the company and executing agencies for various websites:
Requirements
- At least 3-5 years of professional experience in (digital) marketing, focusing on website performance management
- Experience maintaining websites (ideally as a product owner)
- Knowledge of content management systems (ideally Onpublix, FirstSpirit, Contao)
- Knowledge of and affinity for user experience design
- Experience managing agencies
- Self-sufficient, creative, with an entrepreneurial drive focused on revenue and growth, solution-oriented thinking, and team spirit
- Experience with and enthusiasm for agile working methods (sprints, Kanban)
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Frequently asked questions
The project is based in Cologne, Germany.
The project preferably starts in March 2024 and is planned to end in December 2024 (9 months).
The project requires a commitment of 90 - 100% capacity (full-time).
The project offers 40 - 60% remote work.
The project offers a daily rate of 800 - 960€ which breaks down to an hourly rate of 100 - 120€/h.
The project requires the following languages: German (Advanced) and English (Advanced).
The project is related to the following industry: Energy.
The project covers the following business area: Marketing.
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To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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