Yurii Kychyhin-Head of Growth
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Experience
Head of Growth
EcomSpace
- Optimization of business processes and stabilization of the company's financial performance: ensured the required number of targeted leads to increase revenue from 1.5 million to 5 million lira per month.
- Market and competitor analysis: conducting research of target audience, competitive environment, unit economics, and development of new strategies.
- Building an effective marketing team: managing current employees, recruiting new specialists, and coordinating contractors.
- Launch management and webinars: increasing conversion rates and optimizing customer acquisition costs.
- Unit economics management: ensuring the required number of targeted leads and controlling CPA.
- Lead generation and performance analytics and hypothesis testing: conducting market, competitor, product, and customer analysis, as well as testing new marketing strategies.
- Marketing: attracting the target audience through contextual and targeted advertising (Fb/Google).
- SCRUM implementation in the marketing department for effective process management.
Head of Marketing
MarketClever
- Project scaling: increased revenue from $0 to $791,000/month within 7 months, securing a place in the Top 10 on GetCourse.
- Marketing team management: recruiting and coordinating the team with a strong focus on money-making strategies.
- Conversion and UX/UI: improving user experience and website optimization.
- Launches and webinars: creating high-converting content, A/B testing, GA/GTM.
- Unit economics management: monitoring ROMI, unit economics, reducing CPA, and improving ROI.
- Sales funnel optimization: developing and implementing new high-converting funnels, testing marketing hypotheses.
- Financial model and reporting: building reports on unit economics, media, planning, and budget management.
- Business process automation: implementing end-to-end analytics, reporting systems, and data tracking.
- English proficiency at C1 level.
- SCRUM workflow in Trello: establishing efficient team management processes.
- Reducing CPA and increasing ROMI.
Head of Marketing & Sales
Geometrium
- Oversaw promotion and sales, planning, marketing, promotional expenses, and margins.
- Led a remote team and contractors (10+ people) to meet weekly/monthly/quarterly/yearly targets for launching and selling online courses.
- Accountable for the number of leads and sales, revenue, ROAS, ROMI, ROI, CPL, school profitability, overall strategy, and recruitment of marketing team members and contractors.
- Key achievement: sales growth x26.
Industry Experience
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Experienced in Retail, Education, and Professional Services.
Business Area Experience
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Experienced in Marketing, Business Intelligence, Project Management, Sales, Strategy, and Finance.
Skills
- Market And Competitor Analysis: Research Of Target Audience, Competitive Environment, Unit Economics, And Development Of New Strategies.
- Lead Generation And Performance Marketing: Attracting The Target Audience Through Contextual And Targeted Advertising (Facebook/google).
- Creating High-converting Sales Funnels.
- Reducing Cpa And Increasing Romi.
- Regular Marketing Team Management In Weekly Sprints.
- Conversion Rate Optimization And Ux/ui Improvements: Enhancing User Experience And Website Optimization.
- Launches And Webinars: Creating High-converting Content, A/b Testing, Working With Ga/gtm.
- Financial Modeling And Reporting: Building Reports On Unit Economics, Media Planning, And Budget Management.
- Optimization Of Business Processes And Stabilization Of Financial Performance.
- Building And Managing Effective Marketing Teams: Managing Current Employees, Recruiting New Specialists, And Coordinating Contractors.
- Launch Management And Webinars: Increasing Conversion Rates And Optimizing Customer Acquisition Costs.
- Unit Economics Management: Ensuring The Required Number Of Targeted Leads And Controlling Cpa.
- Analytics And Hypothesis Testing: Conducting Market, Competitor, Product, And Customer Analysis, Testing New Marketing Strategies.
- Scrum Implementation And Workflow In Marketing For Effective Process Management.
- Business Process Automation: Implementing Reporting Systems, End-to-end Analytics, And Data Tracking.
Languages
Education
Odesa I. I. Mechnikov National University
Translator of English and German · Odesa, Ukraine
Statistics
Experience
Global Experience
Expertise
Profile
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