Yurii Kychyhin - Head of Growth for Performance Marketing

Recommended expert

Kyiv, Ukraine

Check rate

Experience

Mar 2023 - Feb 2025

2 years

Head of Growth

EcomSpace

Optimization of business processes and stabilization of the company's financial performance: ensured the required number of targeted leads to increase revenue from 1.5 million to 5 million lira per month.
Market and competitor analysis: conducting research of target audience, competitive environment, unit economics, and development of new strategies.
Building an effective marketing team: managing current employees, recruiting new specialists, and coordinating contractors.
Launch management and webinars: increasing conversion rates and optimizing customer acquisition costs.
Unit economics management: ensuring the required number of targeted leads and controlling CPA.
Lead generation and performance analytics and hypothesis testing: conducting market, competitor, product, and customer analysis, as well as testing new marketing strategies.
Marketing: attracting the target audience through contextual and targeted advertising (Fb/Google).
SCRUM implementation in the marketing department for effective process management.

Jul 2020 - Feb 2022

1 year 8 months

Head of Marketing

MarketClever

Project scaling: increased revenue from $0 to $791,000/month within 7 months, securing a place in the Top 10 on GetCourse.
Marketing team management: recruiting and coordinating the team with a strong focus on money-making strategies.
Conversion and UX/UI: improving user experience and website optimization.
Launches and webinars: creating high-converting content, A/B testing, GA/GTM.
Unit economics management: monitoring ROMI, unit economics, reducing CPA, and improving ROI.
Sales funnel optimization: developing and implementing new high-converting funnels, testing marketing hypotheses.
Financial model and reporting: building reports on unit economics, media, planning, and budget management.
Business process automation: implementing end-to-end analytics, reporting systems, and data tracking.
English proficiency at C1 level.
SCRUM workflow in Trello: establishing efficient team management processes.
Reducing CPA and increasing ROMI.

May 2018 - Jun 2020

2 years 2 months

Kyiv, Ukraine

Remote

Head of Marketing & Sales

Geometrium

Oversaw promotion and sales, planning, marketing, promotional expenses, and margins.
Led a remote team and contractors (10+ people) to meet weekly/monthly/quarterly/yearly targets for launching and selling online courses.
Accountable for the number of leads and sales, revenue, ROAS, ROMI, ROI, CPL, school profitability, overall strategy, and recruitment of marketing team members and contractors.
Key achievement: sales growth x26.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Education, and Professional Services.

Retail

Education

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Project Management, Sales, Strategy, and Finance.

Marketing

Business Intelligence

Project Management

Sales

Strategy

Finance

Skills

Market And Competitor Analysis: Research Of Target Audience, Competitive Environment, Unit Economics, And Development Of New Strategies.
Lead Generation And Performance Marketing: Attracting The Target Audience Through Contextual And Targeted Advertising (Facebook/Google).
Creating High-Converting Sales Funnels.
Reducing Cpa And Increasing Romi.
Regular Marketing Team Management In Weekly Sprints.
Conversion Rate Optimization And Ux/Ui Improvements: Enhancing User Experience And Website Optimization.
Launches And Webinars: Creating High-Converting Content, A/B Testing, Working With Ga/Gtm.
Financial Modeling And Reporting: Building Reports On Unit Economics, Media Planning, And Budget Management.
Optimization Of Business Processes And Stabilization Of Financial Performance.
Building And Managing Effective Marketing Teams: Managing Current Employees, Recruiting New Specialists, And Coordinating Contractors.
Launch Management And Webinars: Increasing Conversion Rates And Optimizing Customer Acquisition Costs.
Unit Economics Management: Ensuring The Required Number Of Targeted Leads And Controlling Cpa.
Analytics And Hypothesis Testing: Conducting Market, Competitor, Product, And Customer Analysis, Testing New Marketing Strategies.
Scrum Implementation And Workflow In Marketing For Effective Process Management.
Business Process Automation: Implementing Reporting Systems, End-To-End Analytics, And Data Tracking.

Languages

English

Advanced

Ukrainian

Advanced

Education

Sep 2009 - Jun 2014

Odesa I. I. Mechnikov National University

Translator of English and German · Odesa, Ukraine

Statistics

Experience

Total positions 3

Experience in Retail 2 y

Avg length 1 y 10 m

Longest experience 2 y 1 m

Global Experience

Countries worked in 1 (Ukraine)

Primary country Ukraine

Expertise

Recent roles Head of Growth, Head of Marketing, Head of Marketing & Sales

Main industries Retail, Education, Professional Services

Main business areas Marketing, Business Intelligence, Project Management

Profile

Created

October 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Yurii is based in Kyiv, Ukraine.

Yurii speaks the following languages: English (Advanced), Ukrainian (Advanced).

Yurii has at least 6 years of experience. During this time, Yurii has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 11 months. Note that Yurii may not have shared all experience and actually has more experience.

Based on recent experience, Yurii would be well-suited for roles such as: Head of Growth, Head of Marketing, Head of Marketing & Sales.

Yurii's most recent position is Head of Growth at EcomSpace.

In recent years, Yurii has worked for EcomSpace and MarketClever.

Yurii is most experienced in industries like Education, Retail, and Professional Services.

Yurii is most experienced in business areas like Marketing, Business Intelligence, and Sales. Yurii also has some experience in Strategy, Project Management, and Finance.

Yurii has recently worked in industries like Retail and Professional Services.

Yurii has recently worked in business areas like Business Intelligence, Marketing, and Project Management.

Yurii attended Odesa I. I. Mechnikov National University for Translator of English and German.

Yurii is immediately available for suitable projects.

Daily Rate Distribution

0 1 2 3 4

<€240 €240-320 €400-480 €560+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

400

300

200

100

Daily rate avg. 308 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

400

300

200

100

Median rate 280 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.