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Vicky Lee-Founding Product Manager for Startups | Group Product Manager | Product Ops
Available
Check rate
Experience
Feb 2026 - Present
7 monthsLead Product Manager, Operational Excellence
GoFractional Engagement
Position Summary
Lead Product Manager, Operational Excellence at GoFractional Engagement
Industries
Information Technology
Business Areas
Operations
Product Development
Project Management
Explore Product Managers in Austria
- Strategy: Embedded full time in a scaleup to identify the cross team problems blocking company growth, particularly delivery speed and customer satisfaction.
- Problem Discovery: Ran 50+ interviews with internal team members and functional leads, identified 100+ problems and pain points across the organisation, then ran 10 workshops with executives and stakeholders to group findings into themes and build a prioritisation framework.
- Solution: Redesigned the entire subscription management experience for customers and the internal workflows supporting it across 5 teams, reducing manual work by 80% and improving CSAT from 3.8 to 4.1.
Jan 2025 - Jan 2026
1 year 1 monthGroup Product Manager
Digistore24
Position Summary
Group Product Manager at Digistore24
Industries
Information Technology
Business Areas
Operations
Product Development
Project Management
Strategy
Explore Product Managers in Austria
- Product Ops: Built the entire product operations practice 0 → 1, reporting directly to the CPO, scaling the PM team from 3 to 8.
- Product Discovery & 0 → 1: Led discovery and development of a new Analytics Dashboard, driving activation of key modules from 10% to 30% within 30 days of rollout.
- Strategy & Business Sense: Audited a flawed sales led "validation" behind a proposed €1M, 12 month product bet, ran 20 fresh customer interviews across 2 ICPs, surfaced leading questions and confirmation bias in the original research, and got leadership to kill the project before a single engineer was allocated.
- 0 → 1 Execution: Used the data from those 20+ ICP interviews to build a new MVP for the segment, achieving 50% signup and activation within 30 days of rollout.
- Coaching: Mentored 2 junior PMs across product discovery, stakeholder management, and communication skills.
Oct 2022 - Dec 2024
2 years 3 monthsSenior Product Manager
Brandwatch
Position Summary
Senior Product Manager at Brandwatch
Industries
Information Technology
Business Areas
Business Intelligence
Product Development
Project Management
Strategy
Explore Product Managers in Austria
- Product Discovery: Launched a payment module 0 → 1, running full product discovery across competitor analysis, customer interviews, and internal team interviews, then pitched the recommendation to leadership for decision.
- Strategy & Execution: Reviewed all payment vendors and made the strategic call to build the UI/UX in house, mapped the solution, then led a 15 engineer team through delivery, achieving 50% activation within 1 month and a 20% MRR lift.
- Product Analytics: Established a PLG metrics framework by defining success KPIs (task completion, adoption, activation) in Mixpanel; feature adoption increased 30%.
- Coaching: Facilitated group coaching sessions with fellow PMs to strengthen craft, share frameworks, and build internal product culture.
Apr 2020 - Sep 2022
2 years 6 monthsHead of Product Operations
FL3XX
Position Summary
Head of Product Operations at FL3XX
Industries
Information Technology
Business Areas
Information Technology
Operations
Product Development
Project Management
Strategy
- Process Design: Transformed Agile delivery for a 50+ person team by devising and implementing product management practices and prioritisation frameworks, improving custom request delivery timeliness from 30% to 95%.
- 0 → 1 Execution: Launched a Digital Adoption Platform, leading research to post launch implementation with a team of 7, creating 200+ interactive in app guides that reduced support tickets by 35%.
- Operational Efficiency: Scaled operational efficiency by integrating 3 internal tools for resource planning and backlog grooming, increasing resource utilisation from 50% to 89% and backlog utilisation from 20% to 60%.
- Cross Functional Leadership: Built cross functional workflows between Product, Engineering, and Customer Success, establishing OKRs and KPIs that connected team metrics to C level reviews.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology.
Information Technology
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Strategy, Operations, Information Technology, and Business Intelligence.
Product Development
Project Management
Strategy
Operations
Information Technology
Business Intelligence
Summary
With 8+ years building B2B and B2B2C web and mobile products across startups and scaleups, I have built strong pattern recognition, product sense, and business sense, along with the ability to see the whole system before making any judgment call.
My superpower is exploring deeply in the problem space: identifying what would actually move the needle for the business and the customer, then using the active listening and interview skills I have built from 500+ hours of coaching and facilitation. With the qualitative and quantitative signal gathered from that problem space, I own the full 0 → 1 process myself: aligning stakeholders, setting strategy, building the roadmap, coordinating across teams, and shipping and iterating.
I am the person who brings structure and execution to chaotic situations, communicates clearly, persuades teams, and plays coach to junior PMs and cross functional partners. If you need someone who can see the whole business through a strategic lens and is still hands on enough to move things forward with real customer empathy, I am your person.
Skills
- Product Strategy & 0 → 1 Development
- Product Discovery & Continuous Discovery
- Roadmap & Prioritisation
- Product Operations (0 → 1)
- Okr & Kpi Design
- Plg Metrics (Mixpanel)
- Cross Functional & Executive Stakeholder Leadership
- Coaching & Facilitation
- Change Management
- Technical Fluency (Apis, Data Schemas, Jira, Confluence)
Languages
English
Native Chinese
Native German
Advanced Spanish
Advanced French
Intermediate Education
Sep 2016 - May 2017
University of Redlands
Exchange Year · Spanish and International Relations · United States
Sep 2014 - May 2018
The Chinese University of Hong Kong
Bachelor of Social Science · Geography and Journalism · Hong Kong
Certifications & licenses
Satir Counseling Foundation Course
Hong Kong Satir Center
Erickson Certified Professional Coach (200+ hrs)
Improving Your Product Sense
Shreyas Doshi (Maven)
Technical Foundations for Product Managers
Maven
Statistics
Experience
Total positions 4
Experience in Information Technology 6.5 y
Avg length 1 y 6 m
Longest experience 2 y 5 m
Expertise
Recent roles Lead Product Manager, Operational Excellence, Group Product Manager, Senior Product Manager
Main industries Information Technology
Main business areas Product Development, Project Management, Strategy
Qualifications
Highest degree Bachelor
Certifications earned 4
Profile
Created
Last Update
Frequently asked questions
Have questions? Find more information here.
Vicky speaks the following languages: English (Native), Chinese (Native), German (Advanced), Spanish (Advanced), French (Intermediate).
Vicky has at least 6 years of experience. During this time, Vicky has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 7 months. Note that Vicky may not have shared all experience and actually has more experience.
Based on recent experience, Vicky would be well-suited for roles such as: Lead Product Manager, Operational Excellence, Group Product Manager, Senior Product Manager.
Vicky's most recent position is Lead Product Manager, Operational Excellence at GoFractional Engagement.
In recent years, Vicky has worked for GoFractional Engagement, Digistore24, Brandwatch, and FL3XX.
Vicky is most experienced in industries like Information Technology.
Vicky is most experienced in business areas like Product Development, Project Management, and Strategy. Vicky also has some experience in Operations, Information Technology, and Business Intelligence.
Vicky has recently worked in industries like Information Technology.
Vicky has recently worked in business areas like Product Development, Project Management, and Strategy.
Vicky holds a Bachelor in Spanish and International Relations from University of Redlands and a Bachelor in Geography and Journalism from The Chinese University of Hong Kong.
Vicky has 4 certificates. Among them, these include: Satir Counseling Foundation Course, Erickson Certified Professional Coach (200+ hrs), and Improving Your Product Sense.
Vicky is immediately available full-time for suitable projects.
Vicky's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Vicky, click the Meet button on the profile to request a meeting and discuss your project needs.
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